This document is about a strategic management final project for a group of 5 students on the company Air Arabia. It includes an introduction of group members, an overview of Air Arabia describing its headquarters, business model, history and operations. It also discusses Air Arabia's mission and vision statements, SWOT analysis, competition, strategies to address issues like fleet size and targets, and proposes implementing strategies like market development, product development and related diversification. It concludes with an evaluation framework for the strategies.

1. Strategic Management Final
Project
Department: Bachelors of Business Administration
Section: B
Group Members:
SalmanAkbar Ali (1320920-158),Zawer Michael (13210920-070),
SaadArif (13210920-051), Numan Sohail (13210920-094),
Zunair Akbar Ali (13210920-159)

2. Our Group Members

3. Strategic Management
Formulating
ImplementingEvaluating

4. Company Selected

5. About Air Arabia
• Air Arabia’s head office is situated in Sharjah, at Sharjah
International Airport, United Arab Emirates.
• It is a low-cost airline.
• Air Arabia was established on 3rd February 2003 by Sultan bin
Muhammad Al-Qasimi.
• The airline started operations on 28th October 2003 with the
first flight from Sharjah, UAE to Bahrain International
Airport.
• The airline operates scheduled services to 50 destinations in
the Middle East, North Africa, the Indian
subcontinent, Central Asia and Europe to 22 countries from
Sharjah.
• Air Arabia is a member of the Arab Air Carriers Organization.

6. Major Competitors of Air Arabia

7. Mission Statement of Air Arabia
“To revolutionize air travel in the region
through an innovative business approach
offering superb value for money and a
safe, reliable operation”

8. Vision Statement of Air Arabia
“To be one of the world’s leading
budget airlines”

9. SWOT Analysis

10. SWOT Matrix

11. Next Group Member:
Mr. Saad Arif
13210920-051

12. Internal Factor Evaluation Matrix

13. External Factor Evaluation Matrix

14. Next Group Member:
Mr. Zunair Akbar Ali
13210920-159

15. Competitor Profile Matrix (CPM)

16. Grand Strategy Matrix

17. Next Group Member:
Mr. Numan Sohail
13210920-097

18. Issues being faced by Air Arabia
1. Fleet Size
2. 3 Hubs only
3. Annual Sales
4. Target Market
5. Lesser Destinations

19. Destination Map of Air Arabia

20. Strategies to Resolve these Issues
• Porter Generic Strategies (Cost Leadership, Differentiation,
Focus)
• Integration Strategies (Forward, Backward and Horizontal
Integration)
• Market Development (New destinations)
Add more destinations
Identifying the unrecognized market and expanding it
• Related Diversification (Airport/Hotel shuttle service)
• Product Development (New Boeing 777 rather than Airbus
320)
• Market Penetration (Increasing number of flights on same
destinations)
Increase fleet size
• Recognize consumer market psychology and pricing.

21. Next Group Member:
Mr. Salman Akbar Ali
13210920-158

22. Implementation and Evaluation of
Strategies
1. Porter Generic Strategies:

23. Cont…
2. Market Development Strategy
3. Market Penetration Strategy
4. Product Development Strategy
5. Related Diversification Strategy

24. Strategy Evaluation Framework

25. Conclusions and Suggestions