Agricultural extension plays three main roles in agricultural marketing and rural development: 1. It increases production by providing farmers with knowledge on modern farming techniques like fertilizer use and machinery, leading to higher yields and surplus crops that can be sold. 2. It helps study and address rural problems by identifying issues like reliance on rainfall, lack of storage and marketing access, and providing solutions such as irrigation methods, cooperatives for warehousing and bulk selling. 3. It increases the number of efficient entrepreneurs by encouraging youth participation in agriculture as a profitable sector, expanding rural economic opportunities and standards of living.

1. AGRICULTURE
EXTENSION
PRODUCED BY KELVIN EDSON
DEGREE HOLDER OF UNIVERSITY OF DAR ES SALAAM
DEGREE OF AGRICULTURE ECONOMICS NATURAL RESOURCES AND BUSINESS

2. QUESTION
 QN : Provide a complete analysis of the role
of agricultural extension in agricultural
marketing and rural development

3. INTRODUCTION
 WHAT IS AGRICULTURE EXTENTION ?
Agriculture extension; is the application of scientific research and
new knowledge to agricultural practices though farmer education
So it all about knowledge of agriculture to the farmer.

4. Introduction

5. Features of an agriculture extension provider.
Should have knowledge on agriculture
better because it’s a core of dealing with
Is the application of agricultural sciences and
economic principles to the organization and
operation of the farm business.
Should be a motivator to the people so
as to encourage to them also
confidently to what you speak
Should know how to be convinced
adviser to the people so they can
capture easily.
Knowledge and skills
of farming
Farm management
Motivate and self
confidence.
Technical advice and
information

6. Element of agricultural communication
Source
1;Any person who have
skill about farm.
2;farm managers
3;agriculutural intuition
Massage
Marketing
information
Inputs
information's
Methods
knowledge
Channel
face to face,
Social networks
Market boards
Cooperatives
seminars
Receiver
Will be farmer
Any person who
involve in
agriculture

7. INTRODUCTION
 Agriculture marketing ; is the study of all the performance activities from
initial point of agricultural production to the ultimate consumer.
Rural development; is the process of improving the quality of life and
economic well being of people living rural areas, often relatively isolated and
sparsely populated areas

8. Three Main Roles Of Agriculture Extention To The
Agriculture Marketing And To The Development Of Rural
• The question is HOW?............Relax you will know
in details..Increase Production
• Rural problem->.<-eg price fluctuation, storage,
pest and disease, marketing problem, depending
on traditional means like dependence on rainfall
and other many.
Helps In Studying Rural
Problem And Provide
Solution
• Yes….100%, the rural entrepreneur's being
increased through knowledge
Increase The Number Of
Efficient And Best
agriculture
Entrepreneurs..
Answers of question you have on your head about this points follows next slide just relax and smile..

9. 1: INCREASE PRODUCTION
Question how………………………………………………….?
The agriculture extension provide knowledge, that knowledge farmer will adopt and innovate also
staring some changes by introduce modern methods of cultivate examples uses of fertilizer, also
new machines like tractors and made the to shift from old poorest means to better one will made up
to rise up the production interns of quality and quantity
The impact of high production to farmer is BLESS , because the farmer will have high surplus and
can able to trade off in market. this will ensure the high revenue and will lead to increase living
standard of people, will change status of rural people.

10. 1: INCREASE PRODUCTION

11. 2:HELPS IN STUDY RURAL
PROBLEM AND PROVIDE
SOLUTIONS
 Through the knowledge of agriculture extensions the constructors can able to study the
rural problems and provide the solutions to them examples of problems and as they
being solved
 Dependence on rainfall, that is problems which face the small scale farmer who are
depend on climate , but the knowledge will changes them and starting to are adopt the
irrigation ways on how to cultivate the agriculture without depend on weather and you
can be are seasonable.

12. 2:HELPS IN STUDY RURAL PROBLEM
AND PROVIDE SOLUTIONS
 problem of marketing this is among of serious issue which suffer the farmer many farmer are being
loss the market and their product to be expired this problem is solved by being get knowledge on
how to add value of the goods example of mangos to process and sales juice as you add value you
increase the possibility of market. Also knowledge of grading and standardization.
 Problem of storage; the knowledge and solution will be to start an cooperatives so they can cat the
warehousing which is a large and can store also the knowledge which will get will give to know how
modern bags which can store the commodity for a long time .
 Knowledge on uses of mechanical fertilizer which can able to controlling the pest and disease
 Price fluctuation this is another problem which make the farmer to be poor due of price of
agriculture goods are not stable. So this will solved by being encourage to store the product so as
wait to price to rise.

13. problem rural Causes solution
Price fluctuation Weather condition, global market,
inelastic demand.
Not easy to solve, but farmer
can solve through expand the
market or add value the product
Low quality and
quantity
Pest and disease , poor Tools and
methodology of farming
Usage of fertiliser, adopt new
technology and method of
farming .
Market problem Old method of market, ignorance Education on marketing, add
value , standardization and
grading
Social inequalities Patriarchal system Empowering women

14. Increase The Number Of Efficient And
Best agriculture Entrepreneurs
 Through the knowledge will change the notation to youth and start to think
agriculture is sector which provide profit like other sector and when they
involve the number of entrepreneur will increase
 So the rural area will develop and the number of people in rural will be in
better living standard .
 Example some youth who are in the agriculture sector masanja,
wakuvanga plant corn production in Mbeya and other many youth
become part pf sector .

15. Limitation of the agriculture extension
Language
barrier
Financial
problem
Limitation of
infrastructure
Limitation in
network
problem
Low attendance
of villagers
during seminars
Weak support
from the
government
Bad cultural
believe
Low morale
Few tools of
field study

17. Kelvin Edson
contact kelvinedson698@gmail.com
0718825938,Dar es salaam

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