This document provides an overview of digital advertising opportunities through Comcast Spotlight, including on the Xfinity.com website and NBCUniversal Digital Entertainment Network. It describes targeting options like geo-targeting banners, video pre-roll, and enhanced audience targeting through demographic, automotive, and custom parameters. Creative examples are shown for in-banner video ads and custom takeovers of the Xfinity.com homepage and sign-in page. Contact information is provided for questions.
This document provides an overview of Omniverse One World Television, including their mission to deliver a global media and communications system focused on users. It then details specifications for their OmniBox TV set-top box, including hardware specs and supported features. The document compares OmniBox TV to competitors like Google TV, Apple TV, and Roku. It outlines OmniBox TV's channel offerings and distributor benefits. Finally, it provides a brief introduction to Jason DeMeo, the President and CEO of Omniverse One World Television.
2011 BMW 3 Series Sedan - Park Ave BMW Rochelle Park NJMichael Najdzin
2011 BMW 3 Series Sedan color brochure provided by Park Ave.BMW located near Maywood, NJ. Find
the 2011 BMW 3 Series Sedan for sale in New Jersey ; call about our current sales and incentives
at (201) 843-7900 begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting .
The document provides information about the Lincoln Zephyr luxury sedan, including its exterior styling features such as crisp lines, powerful front end, and 17-inch wheels. It highlights the vehicle's athletic and confident presence as well as its hint of a spirited attitude.
Omniverse One World Television provides a summary of their OmniBox TV product specifications and features, including that it allows users to access over 750 live TV channels and video on demand content from all around the world. The document also outlines their competitive advantages over other streaming devices and discusses their corporate leadership team and business strategy.
2012 BMW 7 Series Sedan For Sale TN | BMW Dealer In KnoxvilleGrayson BMW
2012 BMW 7 Series Sedan brochure provided by Grayson BMW located in Location. Find the 2012 BMW 7 Series Sedan for sale in Tennessee. Call us about our current sales and incentives at (865) 622-8007. http://www.graysonbmw.com
Viamedia provides digital and cable advertising platforms to deliver targeted ads across devices. They can target over 30,000 attributes to reach specific demographics, interests, purchase behaviors, and locations. Advertising options include pre-roll and in-banner video, display ads, engaging mobile messages, Facebook ads, retargeting, and paid search campaigns. The next steps are for Viamedia to provide a customized recommendation, get approval, launch an approved campaign, and follow up on results.
Tribal Fusion is a digital advertising company that reaches 167 million users across 2000+ premium websites. It offers customized advertising solutions through dedicated industry teams and proprietary technology that provides insights and analytics. Tribal Fusion's contextual targeting engine and optimization engine allow for advanced targeting of users.
Scripps Digital - Product Overview 2015Thomas Nobles
The E.W. Scripps Company is the 5th largest independent television station operator and media company in the US. It owns 34 TV stations and 34 radio stations across 29 markets nationwide, including major cities like San Diego, Phoenix, Denver, Detroit, and more. Scripps offers a wide range of digital advertising solutions including online video and display ads, advanced targeting, email marketing, mobile ads, search engine marketing, and social media marketing to help clients reach targeted audiences.
This document provides an overview of Omniverse One World Television, including their mission to deliver a global media and communications system focused on users. It then details specifications for their OmniBox TV set-top box, including hardware specs and supported features. The document compares OmniBox TV to competitors like Google TV, Apple TV, and Roku. It outlines OmniBox TV's channel offerings and distributor benefits. Finally, it provides a brief introduction to Jason DeMeo, the President and CEO of Omniverse One World Television.
2011 BMW 3 Series Sedan - Park Ave BMW Rochelle Park NJMichael Najdzin
2011 BMW 3 Series Sedan color brochure provided by Park Ave.BMW located near Maywood, NJ. Find
the 2011 BMW 3 Series Sedan for sale in New Jersey ; call about our current sales and incentives
at (201) 843-7900 begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting .
The document provides information about the Lincoln Zephyr luxury sedan, including its exterior styling features such as crisp lines, powerful front end, and 17-inch wheels. It highlights the vehicle's athletic and confident presence as well as its hint of a spirited attitude.
Omniverse One World Television provides a summary of their OmniBox TV product specifications and features, including that it allows users to access over 750 live TV channels and video on demand content from all around the world. The document also outlines their competitive advantages over other streaming devices and discusses their corporate leadership team and business strategy.
2012 BMW 7 Series Sedan For Sale TN | BMW Dealer In KnoxvilleGrayson BMW
2012 BMW 7 Series Sedan brochure provided by Grayson BMW located in Location. Find the 2012 BMW 7 Series Sedan for sale in Tennessee. Call us about our current sales and incentives at (865) 622-8007. http://www.graysonbmw.com
Viamedia provides digital and cable advertising platforms to deliver targeted ads across devices. They can target over 30,000 attributes to reach specific demographics, interests, purchase behaviors, and locations. Advertising options include pre-roll and in-banner video, display ads, engaging mobile messages, Facebook ads, retargeting, and paid search campaigns. The next steps are for Viamedia to provide a customized recommendation, get approval, launch an approved campaign, and follow up on results.
Tribal Fusion is a digital advertising company that reaches 167 million users across 2000+ premium websites. It offers customized advertising solutions through dedicated industry teams and proprietary technology that provides insights and analytics. Tribal Fusion's contextual targeting engine and optimization engine allow for advanced targeting of users.
Scripps Digital - Product Overview 2015Thomas Nobles
The E.W. Scripps Company is the 5th largest independent television station operator and media company in the US. It owns 34 TV stations and 34 radio stations across 29 markets nationwide, including major cities like San Diego, Phoenix, Denver, Detroit, and more. Scripps offers a wide range of digital advertising solutions including online video and display ads, advanced targeting, email marketing, mobile ads, search engine marketing, and social media marketing to help clients reach targeted audiences.
Vmbc.tv is a mobile video syndication network that offers advertising opportunities across multiple platforms including mobile, web, and television. It provides various programming options targeted towards different demographics. Advertisers can reach young audiences aged 18-24 through engaging content across these platforms. Vmbc.tv allows for repeat messaging and opportunities to inspire purchases through discount offers and interactivity.
This document provides an overview of StationDigital Corporation, a new internet broadcasting platform that will provide ad-supported streaming music, music videos, TV, and movies. It will also include an ecommerce platform. StationDigital aims to build an easy-to-use platform that users can access media from anywhere, anytime, and on any device. The company sees an opportunity in the growing distribution of media to mobile devices and the Internet of Everything. StationDigital believes its model of rewarding consumers, viral user growth, and driving users to its ecommerce platform will increase loyalty and decrease customer acquisition costs.
Omniverse TV is a multi-platform television distribution company that distributes movies, series and specials across various media platforms. It currently distributes content to over 400 outlets and is committed to providing content owners opportunities to distribute and monetize their intellectual properties worldwide. The document provides an overview of Omniverse TV's executives, traditional distribution reach, turnkey solutions, revenue streams, advanced media platform, new partnerships and advertising opportunities.
The document outlines Equifax's social media tactics for 2010 to increase consumer engagement, brand awareness, and customer service. Key tactics include online webinars, Facebook, Twitter, video/YouTube channels, blogging, and an Equifax resource center. Direct response TV is also discussed as a tactic to drive awareness and sales of DebtWise specifically through national cable and local spot markets. The objectives are to reach new audiences, compete against other debt companies, and support other Debt Wise ad programs.
Mediastream is a media house that provides various services across conventional and new media distribution, including TV production and operations, online cinema, digital content licensing, and more. It aims to be a leading content provider and aggregator operating out of the UAE and catering to digital multimedia platforms worldwide. Key services include content aggregation, rights clearance, TV production consultancy and solutions.
As Project Leader and Italy Ambassador I was rewarded for the Global Contest Project Turner / THE BOX with the opportunity to write the next chapter of Turner-to help the company reimagine TV, to change how we think, how we work together, and maybe even what we offer the world.
In partnership with my UK colleague and SokFok Animation Studios we created, developed and presented to the Board EMEA "TURNER NEXT" an innovative SVOD and D2C service for all Turner media brands and additional services
Omniverse One World Television is an un-wired network that provides family friendly content across multiple platforms. It aims to allow viewers to watch what they want, on any device, at any time. The network reaches over 400 affiliates across 211 markets in the US. It also has international reach through partnerships with streaming devices like Roku and Android apps. The document provides details on Omniverse's leadership team and options for content producers, broadcasters, and advertisers to partner with the network.
USAutoPlex.com offers automotive dealership services including inventory management, data exports, call tracking, online chat, custom comments, Craigslist posting, social media integration, and pay-per-click advertising. It aims to help dealers sell more cars at lower costs than other classified advertising sites by providing a full suite of virtual dealership and lead generation tools in one integrated platform.
Pitch Deck For Pre Seed Funding PowerPoint Presentation SlidesSlideTeam
This is an early stage investment which the owner requires to start the business. This is also known as pre seed capital or pre seed money. Business owners can raise this money from friends, family or investors and give stakes in the company in exchange. The presentation is helpful for start ups looking to raise funding for the initial development of the product, to set up a business, or to build a new team. This presentation will help the start ups to present their business or business idea and future growth plans in front of the potential investors. This presentation comprises the following sections Company Overview, Company introduction, unique business idea, business model, revenue streams, historical events, products, and services etc. Market Overview Target audience identification and segmentation, competitive landscape, market size and opportunities etc. Financials Overview Income statement, revenue, and cash flow projections, capitalization tables, valuation, break even point, and cost analysis etc. Investment and funding overview Funding requirements, use of raised funds, future plans, the exit strategy for the investors etc. This presentation will help the organizations to move from the situation, where they need funds for initial business development to set the future targets, use, and goals of raised funding. https://bit.ly/3btoJWg
Pitch Deck For Pre Seed Funding Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
This is an early stage investment which the owner requires to start the business. This is also known as pre seed capital or pre seed money. Business owners can raise this money from friends, family or investors and give stakes in the company in exchange. The presentation is helpful for start ups looking to raise funding for the initial development of the product, to set up a business, or to build a new team. This presentation will help the start ups to present their business or business idea and future growth plans in front of the potential investors. This presentation comprises the following sections Company Overview, Company introduction, unique business idea, business model, revenue streams, historical events, products, and services etc. Market Overview Target audience identification and segmentation, competitive landscape, market size and opportunities etc. Financials Overview Income statement, revenue, and cash flow projections, capitalization tables, valuation, break even point, and cost analysis etc. Investment and funding overview Funding requirements, use of raised funds, future plans, the exit strategy for the investors etc. This presentation will help the organizations to move from the situation, where they need funds for initial business development to set the future targets, use, and goals of raised funding. https://bit.ly/33qDPxI
Dealer advertising workshop kelley blue book e networking session v5Ralph Paglia
The document discusses how digital marketing tools can be used to advertise more cost effectively than traditional methods. It provides examples of setting up targeted online display ads, search ads, and radio campaigns for a Ford dealership in Albuquerque. Setting up the digital campaigns for the dealership cost less per spot than traditional methods and allowed tracking of metrics. The document argues that using integrated digital and traditional marketing provides synergies for reaching customers.
Ralph Paglia presented on how dealers can use digital marketing tools like search advertising, display ads, and radio ads more cost effectively. He showed how setting up campaigns on Google's platforms allowed a dealer to run thousands of radio spots and newspaper ads at a much lower cost per impression than traditional media buys. Metrics from a case study showed how one dealer was able to increase website calls by 75% and outperform sales from the previous year after implementing digital campaigns managed by ADP Digital Advertising.
AdMob is a leader in mobile advertising, serving over 23 billion ads across 160+ countries. It has a large advertiser and publisher base and delivers over 3 billion impressions per month globally. The document provides details on AdMob's platform and capabilities, including targeting, optimization, reporting and case studies demonstrating marketing campaigns through AdMob.
This document is a digital advertising rate card for JSOnline.com and its affiliated sites. It provides contact information for sales representatives. It then details statistics on site traffic and various digital ad units with their specifications and pricing. Pricing is given for standard ad placements, premium placements, mobile ads, video ads, and sponsored content. It also provides information on discounts, targeting options, and community site offerings.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
EDS is a pioneer in location-based mobile advertising. It processes 100GB of location data per hour and analyzes 26BN bid requests daily. EDS specializes in TikTok marketing in Dubai through various ad formats like In-Feed Ads, TopView, and Branded Hashtag Challenges. It offers targeting options and promises to create and manage effective campaigns, providing reports. The document provides statistics on TikTok usage and costs for advertising placements in Saudi Arabia, UAE, and other markets.
Freedom Communications is a large media company founded in 1950 with over $886 million in annual revenue. They own many newspapers and websites across several states. Their Orange County Register website receives 3.8 million unique visitors and 18.6 million page views monthly, making it the top local news and information source. Freedom Communications offers various digital advertising solutions to reach their large, affluent, and engaged online audiences on their websites and through behavioral targeting.
Ameristream offers an advertising delivery network using geo-targeted streaming audio and video. They can target ads to specific zip codes and track campaigns in real time. Advertisers have access to many formats including audio, video, display, and in-stream ads across desktops, mobile devices, and partner websites. Ameristream's technology and content platform aims to provide advertisers improved targeting, engagement, and return on investment compared to terrestrial radio.
Vmbc.tv is a mobile video syndication network that offers advertising opportunities across multiple platforms including mobile, web, and television. It provides various programming options targeted towards different demographics. Advertisers can reach young audiences aged 18-24 through engaging content across these platforms. Vmbc.tv allows for repeat messaging and opportunities to inspire purchases through discount offers and interactivity.
This document provides an overview of StationDigital Corporation, a new internet broadcasting platform that will provide ad-supported streaming music, music videos, TV, and movies. It will also include an ecommerce platform. StationDigital aims to build an easy-to-use platform that users can access media from anywhere, anytime, and on any device. The company sees an opportunity in the growing distribution of media to mobile devices and the Internet of Everything. StationDigital believes its model of rewarding consumers, viral user growth, and driving users to its ecommerce platform will increase loyalty and decrease customer acquisition costs.
Omniverse TV is a multi-platform television distribution company that distributes movies, series and specials across various media platforms. It currently distributes content to over 400 outlets and is committed to providing content owners opportunities to distribute and monetize their intellectual properties worldwide. The document provides an overview of Omniverse TV's executives, traditional distribution reach, turnkey solutions, revenue streams, advanced media platform, new partnerships and advertising opportunities.
The document outlines Equifax's social media tactics for 2010 to increase consumer engagement, brand awareness, and customer service. Key tactics include online webinars, Facebook, Twitter, video/YouTube channels, blogging, and an Equifax resource center. Direct response TV is also discussed as a tactic to drive awareness and sales of DebtWise specifically through national cable and local spot markets. The objectives are to reach new audiences, compete against other debt companies, and support other Debt Wise ad programs.
Mediastream is a media house that provides various services across conventional and new media distribution, including TV production and operations, online cinema, digital content licensing, and more. It aims to be a leading content provider and aggregator operating out of the UAE and catering to digital multimedia platforms worldwide. Key services include content aggregation, rights clearance, TV production consultancy and solutions.
As Project Leader and Italy Ambassador I was rewarded for the Global Contest Project Turner / THE BOX with the opportunity to write the next chapter of Turner-to help the company reimagine TV, to change how we think, how we work together, and maybe even what we offer the world.
In partnership with my UK colleague and SokFok Animation Studios we created, developed and presented to the Board EMEA "TURNER NEXT" an innovative SVOD and D2C service for all Turner media brands and additional services
Omniverse One World Television is an un-wired network that provides family friendly content across multiple platforms. It aims to allow viewers to watch what they want, on any device, at any time. The network reaches over 400 affiliates across 211 markets in the US. It also has international reach through partnerships with streaming devices like Roku and Android apps. The document provides details on Omniverse's leadership team and options for content producers, broadcasters, and advertisers to partner with the network.
USAutoPlex.com offers automotive dealership services including inventory management, data exports, call tracking, online chat, custom comments, Craigslist posting, social media integration, and pay-per-click advertising. It aims to help dealers sell more cars at lower costs than other classified advertising sites by providing a full suite of virtual dealership and lead generation tools in one integrated platform.
Pitch Deck For Pre Seed Funding PowerPoint Presentation SlidesSlideTeam
This is an early stage investment which the owner requires to start the business. This is also known as pre seed capital or pre seed money. Business owners can raise this money from friends, family or investors and give stakes in the company in exchange. The presentation is helpful for start ups looking to raise funding for the initial development of the product, to set up a business, or to build a new team. This presentation will help the start ups to present their business or business idea and future growth plans in front of the potential investors. This presentation comprises the following sections Company Overview, Company introduction, unique business idea, business model, revenue streams, historical events, products, and services etc. Market Overview Target audience identification and segmentation, competitive landscape, market size and opportunities etc. Financials Overview Income statement, revenue, and cash flow projections, capitalization tables, valuation, break even point, and cost analysis etc. Investment and funding overview Funding requirements, use of raised funds, future plans, the exit strategy for the investors etc. This presentation will help the organizations to move from the situation, where they need funds for initial business development to set the future targets, use, and goals of raised funding. https://bit.ly/3btoJWg
Pitch Deck For Pre Seed Funding Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
This is an early stage investment which the owner requires to start the business. This is also known as pre seed capital or pre seed money. Business owners can raise this money from friends, family or investors and give stakes in the company in exchange. The presentation is helpful for start ups looking to raise funding for the initial development of the product, to set up a business, or to build a new team. This presentation will help the start ups to present their business or business idea and future growth plans in front of the potential investors. This presentation comprises the following sections Company Overview, Company introduction, unique business idea, business model, revenue streams, historical events, products, and services etc. Market Overview Target audience identification and segmentation, competitive landscape, market size and opportunities etc. Financials Overview Income statement, revenue, and cash flow projections, capitalization tables, valuation, break even point, and cost analysis etc. Investment and funding overview Funding requirements, use of raised funds, future plans, the exit strategy for the investors etc. This presentation will help the organizations to move from the situation, where they need funds for initial business development to set the future targets, use, and goals of raised funding. https://bit.ly/33qDPxI
Dealer advertising workshop kelley blue book e networking session v5Ralph Paglia
The document discusses how digital marketing tools can be used to advertise more cost effectively than traditional methods. It provides examples of setting up targeted online display ads, search ads, and radio campaigns for a Ford dealership in Albuquerque. Setting up the digital campaigns for the dealership cost less per spot than traditional methods and allowed tracking of metrics. The document argues that using integrated digital and traditional marketing provides synergies for reaching customers.
Ralph Paglia presented on how dealers can use digital marketing tools like search advertising, display ads, and radio ads more cost effectively. He showed how setting up campaigns on Google's platforms allowed a dealer to run thousands of radio spots and newspaper ads at a much lower cost per impression than traditional media buys. Metrics from a case study showed how one dealer was able to increase website calls by 75% and outperform sales from the previous year after implementing digital campaigns managed by ADP Digital Advertising.
AdMob is a leader in mobile advertising, serving over 23 billion ads across 160+ countries. It has a large advertiser and publisher base and delivers over 3 billion impressions per month globally. The document provides details on AdMob's platform and capabilities, including targeting, optimization, reporting and case studies demonstrating marketing campaigns through AdMob.
This document is a digital advertising rate card for JSOnline.com and its affiliated sites. It provides contact information for sales representatives. It then details statistics on site traffic and various digital ad units with their specifications and pricing. Pricing is given for standard ad placements, premium placements, mobile ads, video ads, and sponsored content. It also provides information on discounts, targeting options, and community site offerings.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
EDS is a pioneer in location-based mobile advertising. It processes 100GB of location data per hour and analyzes 26BN bid requests daily. EDS specializes in TikTok marketing in Dubai through various ad formats like In-Feed Ads, TopView, and Branded Hashtag Challenges. It offers targeting options and promises to create and manage effective campaigns, providing reports. The document provides statistics on TikTok usage and costs for advertising placements in Saudi Arabia, UAE, and other markets.
Freedom Communications is a large media company founded in 1950 with over $886 million in annual revenue. They own many newspapers and websites across several states. Their Orange County Register website receives 3.8 million unique visitors and 18.6 million page views monthly, making it the top local news and information source. Freedom Communications offers various digital advertising solutions to reach their large, affluent, and engaged online audiences on their websites and through behavioral targeting.
Ameristream offers an advertising delivery network using geo-targeted streaming audio and video. They can target ads to specific zip codes and track campaigns in real time. Advertisers have access to many formats including audio, video, display, and in-stream ads across desktops, mobile devices, and partner websites. Ameristream's technology and content platform aims to provide advertisers improved targeting, engagement, and return on investment compared to terrestrial radio.
Similar to Agency digital+ july final duffy 2014 (20)
3. XFINITY.com
• Why Subscribers use XFINITY.com:
– The Latest Headlines
– Watch 25,000+ Movies and Shows
– Live Sports- World Cup, March Madness
– My Email, Voicemail, Home Security and rDVR
– More than 315,000 Video Clips
– Latest Entertainment News and Gossip
• Why Advertisers use XFINITY.com:
– Tremendous reach
– High message visibility
– Uncluttered Advertiser Message
– Best-in-class geographic targeting
– Flash and Video options
– Ability to extend TV advertising
4. Network Overview:
The NBCU Digital Entertainment Network offers tremendous scale and connects
advertisers with the right consumers.
The network reaches an audience of movie goers, enjoys dining out, shops online,
attends concert and sporting events, takes vacations and much more.
Benefits include:
• Targeted • Strong Performance
• Low ad clutter environment • Rich Media offerings
• Guaranteed impressions • Wide reach
• Relevant views • Qualified/engaged audience
Network Sites:
eonline.com, fandango.com, G4TV.com, movies.com, televisionwithoutpity.com.
G4TV will transition to EsquireTV.com in summer 2013.
Total Combined Network Traffic*:
• Monthly UV: 19 Million
• Monthly PV: 178 Million
How It Works:
Banner advertising message is delivered across the NBCU Digital Entertainment
Network – 100% targeted by market – engaging thousands of entertainment
focused consumers.
NBCU Digital Entertainment
8. Northern Fairfield
Middlesex
Monmouth
Ocean County Full
Princeton/Skylands/Far Hills
Putnam
Union North/Jersey City/Meadowlands
Union South/Plainfield
Union Central
Central Super Zone
Danbury/Putnam Zone
Northern Super Zone
XFINITY.com
9. ERN_Lower Middlesex_Somerset County Zone
ERN_Lower Bergen/Hudson County Zone
ERN_Union/Upper Middlesex County Zone
ERN_Northern Bergen County Zone
ERN_Passaic/Essex County Zone
ERN_Morris County Zone
ERN_Monmouth/Ocean County Zone
ERN_VZ New Jersey Full Footprint Zone
11. Comcast Spotlight Video
Comcast Spotlight Video
• CSV encompasses our O&O video
inventory: XFINITY.com, Xfinity TV
online, Xfinity TV Player App and
WatchESPN live streaming product
offering
Video+
• Video+ = premium online video
• Video+ pre-roll impressions are not
targeted to a specific site, rather
targeted to selected audience
XFINITY.com
ESPN
XFINITYTV.com
XFINITYTV
Player App
12. Comcast Spotlight Video Network
Video Everywhere - Online and Mobile to Surround Subscribers
XFINITY.com XFINITYTV.com
ESPN.com XFINITYTV Player App
13. videoplusMOVIES
Crackle
Hollywood.com
Onescreen
Screenvision
Viewster
ENTERTAINMENT
AMC
BET
E! Online
Metacafe
Meredith
MySpace
PopSugar
Oprah.com
Zynga
BUSINESS & FINANCE
CNN Money
Fox Business
Reuters
NEWS & INFORMATION
3 interactive
ABC News
Associated Press
CDS - ABC Local
Daily Mail
Fox News
Guardian
Politico
Livestream Local News
News Distribution
Sinclair Broadcasting Group
Slate.com
The Washington Times
Time
Tribune
Weather Channel
Wired
PARENTING & FAMILY
Disney Family
Education.com
AUTOMOTIVE
Motor Trend
SIM Automotive (includes
HotRod.com and others)
MUSIC
CBS Radio
Last.fm
Pandora
Vevo
Warner Music Group
SPORTS
MLB.com
NBC Universal Sports
Sportly.tv
PORTAL
AOL
Google / Youtube
Microsoft Network
FASHION, BEAUTY, &
HEALTH
Shopflick
Doctor Oz
Rodale
*The above site list is subject to change and will be continually optimized for the best performance.
SITE LIST
*Updated April 2014
15. videoplus is like an actively managed mutual fund
that invests you in “TV Everywhere.” The videoplus
network’s fund managers continually optimize the list of
sites for maximum return on your investment.
20. Demographic Targeting
• Targets a specific user based on the advertiser’s desired
demographic profile
• DMA ONLY
• Sample Targets
– Age: 18-24, 18-34, 18-49, 21+, 25-49, 25-54, 55+
– Gender: Male Audience, Female Audience or both
– Family: Parents or Moms
– Household Income: $100k+ or $100-
– Ethnicity: Hispanic or African American
– Education: College +
21. Automotive Targeting
Automotive Audience Targeting allows clients to
reach the right audience – with precision – to drive
sales, brand awareness and engagement.
How it works:
• XFINITY.com utilizes actual home billing address to “authenticate” our
subscriber’s geography. Ensuring best-in-class geo-targeting with 95%
to 99% accuracy
• Once “authenticated,” Polk direct marketing data is appended to the
subscriber’s cookie unleashing powerful Purchase Predictive data
• Super charge your media buy: XFINITY.com + Automotive Audience
Targeting = SUCCESS
23. Automotive Segments
• Targeting segments can only be used with 300x250 ROS and 160x600
XFINITY Connect placements at the DMA level
• There are 15 targeting segments currently appended to our geo-targeting
cookie, across all XFINITY markets:
1. PP: In-market for any new vehicle
2. PP: In-market for new entry/economy car
3. PP: In-market for new luxury car
4. PP: In-market for new midsize car
5. PP: In-market for new minivan
6. PP: In-market for new pickup truck
7. PP: In-market for new SUV/mini-SUV
8. GP: Currently owns an Asian Import vehicle
9. GP: Currently owns any import vehicle
10. GP: Currently owns a Chrysler corp vehicle
11. GP: Currently owns a Ford corp vehicle
12. GP: Currently owns a GM corp vehicle
13. GP: Currently owns a Toyota corp vehicle
14. GP: Currently owns a car bought new
15. GP: Currently owns a truck bought new
24. Additional Segments
Purchase Predictor Segments: In-Market
PP - Purchase new entry/economy car
PP - Purchase new fullsize SUV
PP - Purchase new luxury car
PP - Purchase new midsize car
PP - Purchase new minivan
PP - Purchase new pickup truck
PP - Purchase new vehicle ranking
PP - Purchase used entry/economy car
PP - Purchase used full suv
PP - Purchase used luxury car
PP - Purchase used midsize car
PP - Purchase used minivan
PP - Purchase used pickup truck
PP - Purchase used SUV/mini-SUV
PP - Purchase used vehicle ranking
Garage Predictor Segments: Segment Affinity
Rank for owning a car bought new
Rank for owning a hybrid vehicle
Rank for owning a truck bought new
Rank for owning any Asian import vehicle
Rank for owning any import vehicle
Rank for owning compact pickup
Rank for owning coupe
Rank for owning entry or economy car
Rank for owning fullsize pickup
Rank for owning fullsize utility vehicle
Rank for Owning Luxury Brand Mini SUV
Rank for Owning Luxury Brand SUV
Rank for owning luxury car
Rank for owning luxury pickup
Rank for owning middle size car
Rank for owning midsize pickup
Rank for owning mini sport utility vehicle
Rank for owning minivan
Rank for owning sedan
Rank for owning sport utility vehicle