Ageism is real and occurs on a daily basis. Thousands of people face it every day, but there are still too many people that don’t believe it even exists.
Human Resource & Payroll Services And Solutions - Houston, Dallas, Austin - Texas www.hrp.net. Does your business employ teenagers in the summer? Young workers are a valuable asset to many employers at this time of year. If you're among them, make sure your organization is in compliance with federal and state laws. Government agencies have websites to inform youth workers of their rights. Here's a look at the applicable laws.
Human Resource & Payroll Services And Solutions - Houston, Dallas, Austin - Texas www.hrp.net. Does your business employ teenagers in the summer? Young workers are a valuable asset to many employers at this time of year. If you're among them, make sure your organization is in compliance with federal and state laws. Government agencies have websites to inform youth workers of their rights. Here's a look at the applicable laws.
Generative AI, aka tools like ChatGPT and Google Bard, are the latest shiny object in the tech space. As such, they’re getting a lot of attention right now, so the potential exists for a lot of great ways to use them. This article will discuss one area, marketing, and how marketing professionals might be able to use generative AI technology in their jobs.
Why All Marketers Should Work in Sales (part 1 of 2)Richard Hatheway
In the first part of this article I discuss how marketing has a visibility and credibility problem – they’re not seen as critical to business success and the results they present often don’t reflect business relevance. Due to this, marketing is primarily viewed as a support function to sales.
Everyone in business – and in marketing especially – knows that you need to have a value proposition (aka, value prop). But yet, no one really seems to know why, it’s just one of those things that if you’re in business, you’re supposed to have.
What’s worse, many marketers don’t know what a value prop should include or how to develop one. In Part 2 of this blog, we’ll explain how to quickly and easily craft an effective value proposition.
Everyone in business – and in marketing especially – knows that you need to have a value proposition (aka, value prop). But yet, no one really seems to know why; it’s just one of those things that if you’re in business, you’re supposed to have.
This blog will explain what a value prop is and why you need one.
Marketing, like any other aspect of business, requires careful planning to be effective. However, depending on the type of business, there are many different types and styles of marketing, ranging from traditional marketing to digital marketing that can be used to help a business grow. However, regardless of the type of marketing used, there are several basic steps that must be followed in order for it to be successful.
This blog will briefly highlight the basic steps that all marketers should follow before beginning development of any marketing activity.
In the COVID-19-influenced world, a company’s digital presence is typically the first thing a customer turns to or discovers when they seek information about your products or services. That’s why the use of digital marketing is critical to business success. This article will provide an introduction to what digital marketing is, some items to consider when developing a digital marketing strategy, and some of the different digital marketing channels that are available for you to use.
Within the world of marketing there are numerous areas of specialization. One of the most critical, and often one of the most confusing and least understood, is Product Marketing. This blog will help you quickly and easily understand what product marketing does, where product marketing is located within the organization, and why product marketing provides such a critical marketing function.
Recruiters & Hiring Managers: Remember Professional Courtesy in the Hiring Pr...Richard Hatheway
This blog is addressed to all Hiring Managers, Recruiters, HR personnel and anyone else involved in the job screening and interviewing process. It addresses the lack of professional courtesy that many job seekers experience on a regular basis. It also explains several very good reasons (that are often forgotten or overlooked) why the hiring manager (et al) should act more professionally and follow up with candidates that they've spoken with about potential jobs.
Sales enablement and content marketing are both critical components of any effective marketing strategy. But they’re often viewed as completely separate functions that are done independently of one another. The reality though, is that for them to be most effective, they need to work together.
This blog will provide an overview of both to help you understand the value of using them together in your business.
Marketing is a business necessity, but should marketing be done during times of crisis? And if so, how?
This blog will provide you with a few ideas and Do’s and Don’ts to consider.
The Realities of Implementing a Remote WorkforceRichard Hatheway
Due to the COVID-19 pandemic, businesses large and small are stating they're encouraging their employees to work remotely, but have they considered what needs to be done to make that happen? This article highlights several areas across the business that need to be considered in order for remote working to be effective.
Remote Employees - Are They Right For Your BusinessRichard Hatheway
Employers are beginning to realize that the COVID-19 virus will not only impact their business operations today, but it will also continue to impact them into the foreseeable future. Due to this, the standard employer-employee business model needs to change and new options, such as remote workers, need to be considered.
This blog provides a few things for businesses to consider about using remote employees.
Buyer personas are a useful tool to have in any marketer’s toolbox, as they help you understand your customers better. However, many marketers don’t know how to develop a buyer persona or even how to get started.
This article will provide you with an overview of what a buyer persona is, and outline the basic steps needed to develop a buyer persona.
Companies today take many approaches when it comes to growing their business and marketing their products, but there are two primary forms that most of the others can be combined into: whether the business is Sales-driven or Marketing-driven. Knowing which approach your business uses helps you understand what needs to be done to get your product in front of potential customers.
This blog will provide a brief overview to help you understand the differences.
Sales and Marketing Alignment - The Secret to More RevenueRichard Hatheway
This article will explain what Sales and Marketing alignment is, explain the benefits of Sales and Marketing alignment, and provide best practices to help more fully align your Sales and Marketing departments.
The Complete Guide to Developing a Marketing BudgetRichard Hatheway
Marketing budgets are a business critical tool, as they help you determine what the costs will be for the various campaigns, programs and activities that the Marketing Department runs throughout the year. Unfortunately, most marketers don’t know how or where to begin creating a budget. While business courses in college may have touched on the subject, the reality is that most marketers learn how to develop a budget on the job, often through trial-and-error.
This blog will provide an overview and outline of the basic steps needed to develop a marketing budget from scratch.
It's Sales AND Marketing, NOT Sales OR MarketingRichard Hatheway
Sales and Marketing departments are critical, integral functions to businesses. As such, they need to work together to ensure that the desired outcome for both functions - sales - occurs. Unfortunately, that often does not happen.
Do you use Calls To Action (CTAs)? Do you know what a CTA is? This blog will give a quick, concise overview of what they are, how they can be used and why you really should be using them.
Generative AI, aka tools like ChatGPT and Google Bard, are the latest shiny object in the tech space. As such, they’re getting a lot of attention right now, so the potential exists for a lot of great ways to use them. This article will discuss one area, marketing, and how marketing professionals might be able to use generative AI technology in their jobs.
Why All Marketers Should Work in Sales (part 1 of 2)Richard Hatheway
In the first part of this article I discuss how marketing has a visibility and credibility problem – they’re not seen as critical to business success and the results they present often don’t reflect business relevance. Due to this, marketing is primarily viewed as a support function to sales.
Everyone in business – and in marketing especially – knows that you need to have a value proposition (aka, value prop). But yet, no one really seems to know why, it’s just one of those things that if you’re in business, you’re supposed to have.
What’s worse, many marketers don’t know what a value prop should include or how to develop one. In Part 2 of this blog, we’ll explain how to quickly and easily craft an effective value proposition.
Everyone in business – and in marketing especially – knows that you need to have a value proposition (aka, value prop). But yet, no one really seems to know why; it’s just one of those things that if you’re in business, you’re supposed to have.
This blog will explain what a value prop is and why you need one.
Marketing, like any other aspect of business, requires careful planning to be effective. However, depending on the type of business, there are many different types and styles of marketing, ranging from traditional marketing to digital marketing that can be used to help a business grow. However, regardless of the type of marketing used, there are several basic steps that must be followed in order for it to be successful.
This blog will briefly highlight the basic steps that all marketers should follow before beginning development of any marketing activity.
In the COVID-19-influenced world, a company’s digital presence is typically the first thing a customer turns to or discovers when they seek information about your products or services. That’s why the use of digital marketing is critical to business success. This article will provide an introduction to what digital marketing is, some items to consider when developing a digital marketing strategy, and some of the different digital marketing channels that are available for you to use.
Within the world of marketing there are numerous areas of specialization. One of the most critical, and often one of the most confusing and least understood, is Product Marketing. This blog will help you quickly and easily understand what product marketing does, where product marketing is located within the organization, and why product marketing provides such a critical marketing function.
Recruiters & Hiring Managers: Remember Professional Courtesy in the Hiring Pr...Richard Hatheway
This blog is addressed to all Hiring Managers, Recruiters, HR personnel and anyone else involved in the job screening and interviewing process. It addresses the lack of professional courtesy that many job seekers experience on a regular basis. It also explains several very good reasons (that are often forgotten or overlooked) why the hiring manager (et al) should act more professionally and follow up with candidates that they've spoken with about potential jobs.
Sales enablement and content marketing are both critical components of any effective marketing strategy. But they’re often viewed as completely separate functions that are done independently of one another. The reality though, is that for them to be most effective, they need to work together.
This blog will provide an overview of both to help you understand the value of using them together in your business.
Marketing is a business necessity, but should marketing be done during times of crisis? And if so, how?
This blog will provide you with a few ideas and Do’s and Don’ts to consider.
The Realities of Implementing a Remote WorkforceRichard Hatheway
Due to the COVID-19 pandemic, businesses large and small are stating they're encouraging their employees to work remotely, but have they considered what needs to be done to make that happen? This article highlights several areas across the business that need to be considered in order for remote working to be effective.
Remote Employees - Are They Right For Your BusinessRichard Hatheway
Employers are beginning to realize that the COVID-19 virus will not only impact their business operations today, but it will also continue to impact them into the foreseeable future. Due to this, the standard employer-employee business model needs to change and new options, such as remote workers, need to be considered.
This blog provides a few things for businesses to consider about using remote employees.
Buyer personas are a useful tool to have in any marketer’s toolbox, as they help you understand your customers better. However, many marketers don’t know how to develop a buyer persona or even how to get started.
This article will provide you with an overview of what a buyer persona is, and outline the basic steps needed to develop a buyer persona.
Companies today take many approaches when it comes to growing their business and marketing their products, but there are two primary forms that most of the others can be combined into: whether the business is Sales-driven or Marketing-driven. Knowing which approach your business uses helps you understand what needs to be done to get your product in front of potential customers.
This blog will provide a brief overview to help you understand the differences.
Sales and Marketing Alignment - The Secret to More RevenueRichard Hatheway
This article will explain what Sales and Marketing alignment is, explain the benefits of Sales and Marketing alignment, and provide best practices to help more fully align your Sales and Marketing departments.
The Complete Guide to Developing a Marketing BudgetRichard Hatheway
Marketing budgets are a business critical tool, as they help you determine what the costs will be for the various campaigns, programs and activities that the Marketing Department runs throughout the year. Unfortunately, most marketers don’t know how or where to begin creating a budget. While business courses in college may have touched on the subject, the reality is that most marketers learn how to develop a budget on the job, often through trial-and-error.
This blog will provide an overview and outline of the basic steps needed to develop a marketing budget from scratch.
It's Sales AND Marketing, NOT Sales OR MarketingRichard Hatheway
Sales and Marketing departments are critical, integral functions to businesses. As such, they need to work together to ensure that the desired outcome for both functions - sales - occurs. Unfortunately, that often does not happen.
Do you use Calls To Action (CTAs)? Do you know what a CTA is? This blog will give a quick, concise overview of what they are, how they can be used and why you really should be using them.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
1. Agesim – It’s Not Real Until It Happens To You
OVERVIEW
Ageism is real and occurs on a daily basis. Thousands of people face it every day, but
there are still too many people that don’t believe it even exists.
THE REALITY
Ageism.
It exists. It happens. Daily in fact. But
too many people don’t seem to
believe that it exists or that it is an
issue.
They’re wrong.
Ageism not only exists, it is
happening to an ever-increasing
segment of the population – those
over the age of 50.
And more interestingly, ageism is
apparently the one type of
discrimination that is acceptable. At
least in the USA.
Sure, there are anti-discrimination
laws that supposedly protect people
over a certain age. For instance, in
the US the Age Discrimination in
Employment Act (ADEA) of 1967 is a
federal law that is supposed to protect Graphic Courtesy of AARP Digital Design
2. workers and job applicants age 40 and over from age-based discrimination in all
aspects of employment. There is also the Age Discrimination Act of 1975 which
prohibits age discrimination in programs and activities receiving federal financial
assistance.
However, in an AARP survey of more than 1502 older adults, “…about 64 percent say
they have seen or experienced age discrimination in the workplace. Of those, 92
percent say it is very or somewhat common.”
In another AARP survey, 60% of adults over the age of 45 stated that they have either
seen or experienced age discrimination in the workplace and 38% of those believe the
practice is very common.
So how effective are those laws really?
In addition to the federal laws, each state has their own anti-discrimination laws that
deal with age discrimination. However, each state’s laws are unique, so the process and
time frame for filing a complaint, as well as the procedures for resolving those
complaints, differ from state to state.
ENFORCEMENT – TRUE OR FALSE
Regardless of the fact that there are both federal and state laws designed to protect
people from age discrimination, all of those laws are difficult to enforce, as age
discrimination is extremely difficult to detect, much less prove.
In 1997, approximately 15,700 age discrimination complaints were filed with the Equal
Employment Opportunity Commission (EEOC) under the ADEA. In 2008 that number
had increased to approximately 24,500. With approximately 20% of the workforce
(~33,000,000 people) over the age of 55 today, age discrimination complaints will likely
continue to rise.
Unfortunately, the reality is that when it comes to age discrimination, employers are not
held accountable for their actions. This allows employers to take such actions as forcibly
“retiring” (i.e., firing) older employees. This is often done under the guise of “right-sizing”
or “adjusting to business conditions”. Employers may also deny advancement
opportunities and promotions to older employees, effectively curtailing their careers.
This is often done under the ruse of saying the person “is not a digital native”, “is not a
cultural fit” or “does not have the energy to keep up”. Those are all code words used to
indicate that an employee is older, yet employers are able to use those phrases to
blatantly discriminate against older employees.
Once they get rid of their older employees, many companies continue to skirt the age
discrimination laws when offering severance pay or benefits packages to those workers.
While the practice of providing post-employment benefits initially sounds reasonable
and in support of the older employees who have been let go, the truth is those benefits
3. are only given to the ex-employees under the condition that they sign waivers releasing
the company from liability or any future prosecution.
This means that the company effectively holds the severance pay and benefits
packages hostage unless the employee signs away their rights. Older employees know
that job hunting when you’re over 50 is increasingly difficult, so they can’t afford to pass
up that pay and benefits. Therefore, they have no choice but to sign the waiver.
Can you say signed under duress?
Yet that tactic is legal.
It’s no easier for older individuals who are seeking employment, as myriad ways exist
for employers to get around the applicant screening process. For instance, although it is
ethically abhorrent for employers to ask questions on a job application such as, “What
year did you graduate from college?”, or, “What is the date of your birth?” sadly, believe
it or not, it is not illegal to do so! This allows employers to screen out potential
employees based on age without any fear of prosecution.
And while there is a process to file an age discrimination complaint with the EEOC, the
people who experience age discrimination are usually those who are either on their way
out the door or have already been let go and are in the middle of a job search. They
don’t have the time or the disposable income to file a complaint and fight a lawsuit, so
numerous instances of age discrimination go unreported.
These examples illustrate how the federal government effectively gives employers free
rein to discriminate against those they consider to be too old. Employers know full well
that they will not be held accountable for their actions, much less prosecuted or
punished in any way, so they don’t worry about practicing age discrimination.
Is it really any wonder that age discrimination is rampant?
IRONY REIGNS SUPREME
But the most ironic, and perhaps the most interesting, aspect about the whole age
discrimination issue is that unless things change, everyone working today will ultimately
be affected. One hundred percent of the people who are now working and who will want
to continue working once they’re older than the age of 50 (or maybe even 45 in the
future) will be affected in one way or another. The Bureau of Labor Statistics indicates
that by 2024, 25% of the workforce will be over the age of 55, which is approximately 41
million people.
So why don’t they care now?
5. APPENDIX
AARP Age Discrimination Fact Sheet
AARP Value of Experience Study
US Equal Employment Opportunity Commission Age Discrimination Information
website
US Equal Employment Opportunity Commission Age Discrimination in Employment
Act of 1967 website
US Department of Labor Age Discrimination Act of 1975 website
US Department of Labor Section 188 of the Workforce Reinvestment Act of 1998
website
Workplace Fairness Age Discrimination information website
BrandonGaille, “45 Shocking Ageism Statistics”, May 21, 2017
AARP report “Staying Ahead of the Curve”
EEOC report: “The State of Age Discrimination and Older Workers in the U.S.
50 Years After the Age Discrimination in Employment Act (ADEA)”
EEOC report: “Age Discrimination in Employment Act (Charges filed with EEOC)
(includes concurrent charges with Title VII, ADA, EPA, and GINA)
FY 1997 - FY 2018”
Bureau of Labor Statistics, Older workers: Labor force trends and career options