What does luxury mean in Africa? What are the key findings emerging from this continent and how should this be communicated to clients?

1. Africa: Wild Luxury
ANITA POWELL
SMALL WORLD MARKETING
Exhibitor
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2. Our Clients
South
Africa
Tanzania
&
Zanzibar
Uganda
Malawi
Zambia
Kenya
Botswana
Mozambique

3. WHAT DOES LUXURY MEAN IN AFRICA?
“Luxury for me is nature, untouched nature and slowly being introduced to its
complexities and delicacies by someone local, someone who understands
how fragile and precious nature is, someone that knows how important it is
to protect it while sharing it. Luxury is when I let go, because I know
everything has been taken care of and all I have to do is take it all in, into the
soul. Luxury is when other people's passion rub off on myself and I want to
become part of their family, their mission. Luxury is when I hide a tear when I
have to leave.... luxury is when I truly understand the beat of Mama Africa's
heart!” Ricus Delport, GM, Selous Safari Company
W H Y I S A F R I C A W I L D L U X U R Y ?

4. WILD LUXURY
1/ exclusive access to incredible things - off the beaten track
2/ choosing to be part of a sustainable future - giving back
3/ unique experiences & priceless memories - getting to know
W H Y I S A F R I C A W I L D L U X U R Y ?

5. OFF THE BEATEN TRACK
W H Y I S A F R I C A W I L D L U X U R Y ?

6. LANDSCAPES W H Y A F R I C A I S W I L D L U X U R Y

7. LANDSCAPES W H Y A F R I C A I S W I L D L U X U R Y

8. GETTING OFF THE BEATEN TRACK W H Y I S A F R I C A W I L D L U X U R Y ?

9. GETTING OFF THE BEATEN TRACK N I G E L A R C H E R S A F A R I S S E A S O N A L C A M P

10. GETTING OFF THE BEATEN TRACK J O N G O M E R O , R U A H A , T A N Z A N I A
Ruaha
Ruaha = 20,000km2
Serengeti = 14,000km2
Number of camps
Ruaha = 8
Serengeti = over 80
Number of tourists
Ruaha = 20,000
Serengeti = 300,000

11. GETTING OFF THE BEATEN TRACK J O N G O M E R O , R U A H A , T A N Z A N I A

12. GETTING OFF THE BEATEN TRACK J O N G O M E R O , R U A H A , T A N Z A N I A

13. GETTING OFF THE BEATEN TRACK J O N G O M E R O , R U A H A , T A N Z A N I A

14. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A

15. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A

16. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A

17. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A

18. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A

19. GETTING OFF THE BEATEN TRACK F A N J O V E I S L A N D , T A N Z A N I A

20. GIVING BACK
W H Y I S A F R I C A W I L D L U X U R Y ?

21. S A U S A G E T R E E C A M P, Z A M B I A
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22. S A U S A G E T R E E C A M P, Z A M B I A
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23. GIVING BACK T H E L A T I T U D E H O T E L G R O U P

24. GIVING BACK T H E L A T I T U D E H O T E L G R O U P

25. GIVING BACK T H E L A T I T U D E H O T E L G R O U P

26. GIVING BACK T H E L A T I T U D E H O T E L G R O U P

27. T H E L A T I T U D E H O T E L G R O U P
AD MAGE OF KATUNDU
GIVING BACK

28. GIVING BACK T H E L A T I T U D E H O T E L G R O U P

29. T H E L A T I T U D E H O T E L G R O U P
ADD IMAGE OF CLZ
GIVING BACK

30. GETTING TO KNOW
W H Y I S A F R I C A W I L D L U X U R Y ?

31. GETTING TO KNOW Z A N Z I B A R W H I T E S A N D S L U X U R Y V I L L A S & S P A

32. GETTING TO KNOW K E R & D O W N E Y, B O T S W A N A

33. GETTING TO KNOW K E R & D O W N E Y, B O T S W A N A

34. GETTING TO KNOW B O S C H E N D A L , S O U T H A F R I C A

35. GETTING TO KNOW B O S C H E N D A L , S O U T H A F R I C A

36. EDUCATION B O S C H E N D A L , S O U T H A F R I C A

37. EDUCATION B O S C H E N D A L , S O U T H A F R I C A

38. EDUCATION B O S C H E N D A L , S O U T H A F R I C A

39. EDUCATION E S C A P E + E X P L O R E , S O U T H A F R I C A

40. WILD LUXURY
Wild & Luxury - mutually dependant in Africa
Tourism that enables conservation to happen - has to be for the greater good.
Preserve the “WILD” you need the “LUXURY” ….and the people willing to pay
for it
W H Y I S A F R I C A W I L D L U X U R Y ?

41. EDUCATION M O R U K U R U F A M I L Y, S O U T H A F R I C A

42. F O R T H E B O L D
F O R T H E O P E N M I N D E D
F O R T H E A U T H E N T I C S P I R I T
F O R T H E G R A T E F U L H E A R T
F O R T H E F U T U R E
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