The document discusses variable pricing strategies used by Australian sports teams. It provides ticket pricing tables for different game classifications (A, B, C games) at the Melbourne Cricket Ground and Etihad Stadium. It also includes attendance data and breakdowns of games by classification at both venues from the current and previous season.

1. Explains…
Variable
Pricing
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2. What is Variable Pricing?
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3. # Adult Conc Junior U/6
1 $60 $52 $20 $17
2 $55 $46 $17 $14
3 $50 $41 $14 $11
4 $45 $36 $14 $11
5 $35 $26 $10 $7
6 $30 $22 $9 $6
7 $25 $17 $5 $2
A-Game
Leaders
COLL 7
CARL 5
HAW 4
13 A games
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4. # Adult Conc Junior U/6
1 $60 $52 $20 $17
2 $55 $46 $17 $14
3 $45 $36 $14 $11
4 $35 $26 $10 $7
5 $30 $22 $9 $6
14 B games
B-Game
Leaders
MEL 5
RICH 5
COLL 4
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5. # Adult Conc Junior U/6
1 $60 $52 $20 $17
2 $35 $26 $10 $7
3 $30 $22 $9 $6
16 C games
C-Game
Leaders
MEL 7
RICH 4
GWS 3
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6. CLASSIFICATION DESCRIPTION
A-Reserved
This is a reserved seat event; there will be no general admission available.
Everyone attending the match must have a valid seat ticket. Members without a
season reserved seat will be required to upgrade their membership to a daily seat.
A-Game
This is a high demand match; with ticket sales expected into the backs of Q level
General admission will be limited for advance sales, with a minimum held for
member walk up on match day.
B-Game
This is a medium demand game, with ticket sales expected in the lower bowl and
minimal demand for Q level.
C-Game
This is a low demand game with ticket sales expected to be mainly general
admission.
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What do the classifications mean?

7. Row
Labels
A-Res A B C TBA TOTAL
ADEL 2 2
BL 1 1 2
CARL 1 4 2 1 8
COLL 2 5 4 2 1 14
ESS 2 2 2 1 7
FRE 2 2
GCFC 1 1
GEEL 1 2 2 5
GWS 3 3
HAW 1 3 4 2 1 11
MELB 5 7 12
NMFC 1 1 2
PORT 1 1
RICH 1 2 5 4 12
STK 2 2
SYD 1 2 3
WB 1 1
WCE 1 1 2
Games 4 9 14 16 2 45
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Breaking down MCG games…

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MCG games attendance so far…
0
17500
35000
52500
70000
A B C Average

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MCG games this time last year…
2014 2013 Difference
Carlton Vs
Richmond
62,037 80,971 -18,934
Melbourne Vs
West Coast
22,226 18,571 3,655
Collingwood Vs
Geelong
63,152 66,768 -3,616
Essendon Vs
Carlton
62,730 82,639 -19,909
Richmond Vs
Collingwood
62,100 81,950 -19,850
Carlton Vs
Melbourne
37,323 35,286 2,037

10. What about Etihad Stadium?
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11. # Adult Conc Junior U/6
1 $62 $53 $21 $18
2 $52 $43 $15 $12
3 $43 $34 $12 $9
4 $36 $27 $10 $7
5 $25 $17 $5 $2
16 A games
A-Game
Leaders
ESS 5
NMFC 5
GEEL 4
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12. # Adult Conc Junior U/6
1 $62 $53 $21 $18
2 $52 $43 $15 $12
3 $40 $31 $12 $9
4 $25 $17 $5 $2
B-Game
Leaders
CARL 6
WB 6
ESS 5
STK 5
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18 B games

13. # Adult Conc Junior U/6
1 $62 $53 $21 $18
2 $52 $43 $15 $12
3 $40 $31 $12 $9
4 $25 $17 $5 $2
C-Game
Leaders
STK 5
WB 5
NMFC 3
13 C games
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14. CLASSIFICATION DESCRIPTION
A-Reserved
This is a reserved seat event; there will be no general admission available.
Everyone attending the match must have a valid seat ticket. Members without a
season reserved seat will be required to upgrade their membership to a daily seat.
A-Game
This is a high demand match; with ticket sales expected into the backs Level 3
General admission will be limited for advance sales, with a minimum held for
member walk up on match day.
B-Reserved
This is a reserved seat event; there will be no general admission available. This is
applicable to Essendon home medium games only. Everyone attending the match
must have a valid seat ticket. Members without a season reserved seat will be
required to upgrade their membership to a daily seat.
B-Game
This is a medium demand game, with ticket sales expected in the lower bowl and
minimal demand for Level 3.
C-Game
This is a low demand game with ticket sales expected to be mainly general
admission.
What do the classifications mean?
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15. Row
Labels
A-Res A B-Res B C TBA TOTAL
ADEL 1 2 3
BL 3 3
CARL 2 1 6 9
COLL 3 3
ESS 5 4 1 10
FRE 1 2 3
GCFC 1 1 2 4
GEEL 3 1 4
GWS 1 1 2
HAW 1 1 2
MELB 3 1 4
NMFC 1 4 3 3 11
PORT 2 1 3
RICH 3 1 4
STK 2 1 4 5 12
SYD 1 1 2
WB 1 2 6 4 1 14
WCE 1 1 1 3
Games
s
7 9 4 14 13 1 48
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Breaking down Etihad games…

16. SportsGeekhttp://sportsgeekhq.com
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Etihad games attendance so far…
0
12500
25000
37500
50000
A-Res A B C Average

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Etihad games this time last year…
2014 2013 Difference
Carlton Vs
Richmond
62,037 80,971 -18,934
Melbourne Vs
West Coast
22,226 18,571 3,655
Collingwood Vs
Geelong
63,152 66,768 -3,616
Essendon Vs
Carlton
62,730 82,639 -19,909
Richmond Vs
Collingwood
62,100 81,950 -19,850
Carlton Vs
Melbourne
37,323 35,286 2,037

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Bulldogs Vs Richmond
A-Game
31,724
Level 3 full
Level 1 sparse

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