1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
The point of Beauty Appeal is to make
costumers believe that what they are
buying will work. E.g. if the model on
the advert has spotless skin, you will
soon have spotless skin if you buy this
product.
The reason that most adverts use
celebrity endorsement is because
people will trust what they are
selling is good. They also have
the effect that if the celebrity is
selling it, that also means they
most likely are using the product.
People also inspire to be
celebrities and think they know
the celebs more because of
seeing them on TV and movie.
This makes the product
approachable.

2. Independence/Individuality
Intelligence
The point of using the idea of luxurious scenery is to
invite people who are living in the workaholic life
style. It also gets people imagining future holidays.
I people see a really nice relaxing, warm and sunny
place, it makes their home town /country look twice as
bad. This is a great way to make people realize that
they need a holiday and need an escape.
Independence is when they try to make the
views feel like individuals.
They do this because they know every human
being want to be an individual. They are
relating to the buyers.
An intelligent advert gets people talking about it, which
make people talk about the product. Now a day’s people
like the more clever adverts because they want to see what
producers can produce when editing.
Also when you have a clever advert it makes the buyers
believe that the product is more reliable and can live up to
the intelligence of the products advert.

3. Lifestyle
Nurture
Peer Approval
Using lifestyle in an advert relates to the
viewers. Because lifestyle is an everyday thing,
people can see them-self using the product.
Using Nurture in an advert makes people think of the
good possibilities in the world. The reason for having
Nurture adverts is to entice people to donate money to
suffering places or animals.
But if there was a nurturing advert showing positivity,
it gives people hope, which makes the views still
want to donate to contribute.

4. Rebel
Rhetorical Question
Using Peer approval adverts make watching them seem more
realistic. The reason for using these types of adverts is to
make the people who are living boring and quite friendless
lives, hope that if they drink this they can be more sociable.
Also the peer approval adverts a quite strong, with good
slogans which also proves that what the views are going to
buy is also going to be good.
Rebel adverts are more for the young watchers, however
when a rebel advert is on it catches everyone’s eye. This
is why people would create a rebel advert. Its stands out
and are remember able.
Also rebel adverts could also relate to anyone that sees
them-self as a rebel. Its either make the person feel that
the advert Is talking specifically to them, making them
but whatever they are selling

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
In adverts people use rhetorical question because people
answer them whether they know they do or not. This also
gets the viewers thinking about what they have asked.
Rhetorical questions defiantly get the view to pay attention
to the advert and people it’s a question, it interacts with the
views. This could make the view feel like they are just
talking to them.
Using scientific and statistical claim helps a lot in anything
you are selling this is because people want to know that
what they are buying is good and things to do with science
are facts which will be reassuring to the buyers.
If in an advert there is a good statistical claim that
automatically makes the product better. It will get the viewer
thinking, to see if they need that product in their life.
I think if you want your product to sell you would need to
involve facts into the advert.
Claims is when people over exaggerate on fake
facts about their product. There isn’t any statistic
fact.
But saying unfinished comparisons gives that fails
impression that what they are saying must be true.

6. Scientific / Statistical Claim
Unfinished Comparison / Claim
In adverts people use rhetorical question because people
answer them whether they know they do or not. This also
gets the viewers thinking about what they have asked.
Rhetorical questions defiantly get the view to pay attention
to the advert and people it’s a question, it interacts with the
views. This could make the view feel like they are just
talking to them.
Using scientific and statistical claim helps a lot in anything
you are selling this is because people want to know that
what they are buying is good and things to do with science
are facts which will be reassuring to the buyers.
If in an advert there is a good statistical claim that
automatically makes the product better. It will get the viewer
thinking, to see if they need that product in their life.
I think if you want your product to sell you would need to
involve facts into the advert.
Claims is when people over exaggerate on fake
facts about their product. There isn’t any statistic
fact.
But saying unfinished comparisons gives that fails
impression that what they are saying must be true.