A marketing management report to analyze and describe the advertising strategies being used behind a few popular Indian advertisement of a famous beverage brand - Coca Cola.

1. Marketing
Management
Presentation by: AUM-E-HANI
Coca Cola

2. Coca Cola
 Coca-Cola, the corporate nourishing the global community took over
ownership of the nation's top soft-drink brands and bottling network.
 Coca-Cola, have assumed an iconic status in the minds of the consumers.
A Healthy Growth To The Indian Economy
 Coca-Cola India is among the country’s top international investors, having
invested more than US$ 1 billion in India within a decade of its presence and
further pledged another US$ 100 million in 2003 for its operations.

3. Coca Cola
Quality Is the Highest Business Objective
 The Coca-Cola Company exists to benefit and refresh everyone it touches.
 Coca Cola, relentlessly strive to exceed the world's ever-changing
expectations because keeping their Quality promise in the marketplace is their
highest business objective and their enduring obligation.

4. Coca Cola
Commercial One: AMIR KHAN as a guide!
Message: Thanda bolay tu Coca Cola!
Focus: Diverse market segment captured
by Coke.
 To squeeze on thirst, everyone needs a chilled drink. And
to everyone regardless of the standard of lifestyle and
status, a chilled drink means Coca Cola!

5. Coca Cola
Commercial Two: AMIR KHAN -- Japani!
Main idea: Thanday ka TADKA
Focus: Need of coke in special perspective
 The situation portrayed in this commercial, the man was in
problematical condition, got nibble by Bees and he
desperately wanted to chill himself in order to get rid of that
painful prickling. As a result, he was impatiently asking for
THANDA -- Coca Cola !

6. Coca Cola
Commercial Three: AMIR KHAN -- as a villager!
Message: Thanda matlab Coca Cola!
Focus: Extensive availability of Coke.
 In this commercial there was a Motorway where citizen of
posh area had to stay because of wheel puncture and they
were not exactly sure that they could get a cold drink in this
countryside to satisfy the need of thirst but they found Coke!
 Second idea that even a villager immediately catch that
they need Coke when a girl said Thanda.
Popularity of coke in sense of THANDA

7. Coca Cola
Commercial Four: AMIR KHAN as a BHAI!
Message: Thanda matlab Coca Cola!
Focus: Young generation.
 Focusing on general public using a specific accent which is
very frequent in India and supposed to be a common
language so understandable by everyone thou attract a
large segment through this demonstration.

8. Coca Cola
Commercial Five: Coca Cola as a family drink!
Main idea: Thanday ka TADKA
Focus: On all family – to keep coke in house
 Here it was an attempt to promote coke as a necessary item
of refreshment for guests as well as for family members in a
funny and touching manner.

9. Coca Cola
CONCLUSION
 Through their actions, Coca Cola strive every day to:
 Refresh the marketplace
 Enrich the workplace
 Preserve the environment and
 Strengthen their communities.
 But apart from all above specified actions:
The Coca-Cola Company believes that their business has always been based
on the trust consumers everywhere place in them!

10. AUM-E-HANI