The document discusses several social media marketing campaigns for television programs and recruitment efforts:
1) The E4 Skins campaign built an engaged community on Myspace prior to the show's launch through exclusive previews, parties with the cast, and user-generated content which helped boost viewership.
2) For the second season of Skins, the campaign focused on rewarding existing fans and increasing awareness through webisodes, premiering the first episode online, and digital street teams to spread content.
3) A Royal Marines recruitment campaign featured a Bebo profile of a real marine to educate potential recruits through conversations, achieving over 1,100 friends and 65,000 views.
4) Sofia's
Indifesa 2014_ draft of social media campaign Virginia Sgargi
This document outlines a social media campaign for a nonprofit organization called INDIFESA. It includes target audiences like busy mothers and radical chics. The campaign aims to increase brand awareness, lead generation, and engagement through channels like Facebook, YouTube, blogs and Twitter. Content types are suggested like culture, rewards and information. Metrics, schedules, goals and budgets are defined for monitoring the campaign's performance.
This document outlines a social media campaign for a nonprofit organization called INDIFESA. It includes target audiences like busy mothers and radical chics. The campaign aims to increase brand awareness, lead generation, and engagement through channels like Facebook, YouTube, blogs and Twitter. Content will focus on culture, rewards and information. Goals include 10,000 Facebook likes and increasing fundraising. A provocative viral video is planned along with guerrilla marketing events in Milan and Rome. The budget is 30,000 euros.
Storytelling vs. Creating Stories: How to Increase Reach and Engagement on Fa...Lisa Grimm
The document discusses how brands can increase reach and engagement on Facebook by focusing on storytelling rather than just creating stories. It explains that Facebook should be used as part of a larger digital ecosystem to connect consumers to a brand's story. Brands are encouraged to have a clear purpose and strategy, seek connections with consumers, and create content that allows consumers to participate and influence the brand's story in real time. An example is provided of how Oreo uses Facebook and other channels as part of a coordinated content strategy focused on celebrating its brand mission.
Louis the Seventh explains that stories are an effective way to build brands by making them more memorable and relatable to customers. By using descriptive language and narrative structure, stories can humanize brands and help customers find similarities between the brand's values and their own lives. Key elements like history, characters, values, and emotional journeys allow brands to differentiate themselves through compelling stories, just as millions are drawn to the Olympics due to its story origins. Companies like Ikea, Coca-Cola, and Apple have built strong brands by crafting unique stories that create strong brand images and identities. Telling good stories is important for brand strategy and setting the tone for customer interactions.
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
The document discusses several social media marketing campaigns for television programs and recruitment efforts:
1) The E4 Skins campaign built an engaged community on Myspace prior to the show's launch through exclusive previews, parties with the cast, and user-generated content which helped boost viewership.
2) For the second season of Skins, the campaign focused on rewarding existing fans and increasing awareness through webisodes, premiering the first episode online, and digital street teams to spread content.
3) A Royal Marines recruitment campaign featured a Bebo profile of a real marine to educate potential recruits through conversations, achieving over 1,100 friends and 65,000 views.
4) Sofia's
Indifesa 2014_ draft of social media campaign Virginia Sgargi
This document outlines a social media campaign for a nonprofit organization called INDIFESA. It includes target audiences like busy mothers and radical chics. The campaign aims to increase brand awareness, lead generation, and engagement through channels like Facebook, YouTube, blogs and Twitter. Content types are suggested like culture, rewards and information. Metrics, schedules, goals and budgets are defined for monitoring the campaign's performance.
This document outlines a social media campaign for a nonprofit organization called INDIFESA. It includes target audiences like busy mothers and radical chics. The campaign aims to increase brand awareness, lead generation, and engagement through channels like Facebook, YouTube, blogs and Twitter. Content will focus on culture, rewards and information. Goals include 10,000 Facebook likes and increasing fundraising. A provocative viral video is planned along with guerrilla marketing events in Milan and Rome. The budget is 30,000 euros.
Storytelling vs. Creating Stories: How to Increase Reach and Engagement on Fa...Lisa Grimm
The document discusses how brands can increase reach and engagement on Facebook by focusing on storytelling rather than just creating stories. It explains that Facebook should be used as part of a larger digital ecosystem to connect consumers to a brand's story. Brands are encouraged to have a clear purpose and strategy, seek connections with consumers, and create content that allows consumers to participate and influence the brand's story in real time. An example is provided of how Oreo uses Facebook and other channels as part of a coordinated content strategy focused on celebrating its brand mission.
Louis the Seventh explains that stories are an effective way to build brands by making them more memorable and relatable to customers. By using descriptive language and narrative structure, stories can humanize brands and help customers find similarities between the brand's values and their own lives. Key elements like history, characters, values, and emotional journeys allow brands to differentiate themselves through compelling stories, just as millions are drawn to the Olympics due to its story origins. Companies like Ikea, Coca-Cola, and Apple have built strong brands by crafting unique stories that create strong brand images and identities. Telling good stories is important for brand strategy and setting the tone for customer interactions.
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
The document discusses opportunities for brands on Facebook. It notes that Facebook reaches 1/3 of the UK population and engagement happens through photos, events, videos and messages. It provides examples of how brands like Starbucks, M&S and Skinny Cow have used Facebook pages successfully to engage consumers and drive sales. The closing points emphasize building social media into overall strategies, being authentic, and amplifying key messages through engagement.
This document discusses how brands are using Facebook to build their brands and deepen customer relationships. It provides examples of how Starbucks and P&G have successfully used Facebook strategies like localized campaigns, applications, and engagement ads. The document advocates that brands create an "always on" communication calendar to maintain a Facebook presence and gain customer insights.
The document provides summaries of various case studies of marketing campaigns. Each case study outlines the business objective, solution implemented, and outcome of the campaigns. The campaigns spanned different industries and locations and utilized various online and social media strategies like viral videos, blogs, communities, and websites.
CIPR Freshly Squeezed - Using video online in Social MediaRussell Goldsmith
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Thomas Jestin from KRDS presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!
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Facebook has grown tremendously since its founding in 2004. By 2011, it had over 800 million active users. It started as only available at select universities but quickly expanded its reach. Over time, Facebook added many new features and applications like photos, groups, events and pages. It also opened its platform to outside developers. This helped Facebook grow and engage users through new types of shared content and experiences.
The document discusses the rise of social media and how brands can leverage social networks. Some key points:
- 58% of the global population uses social networks, with over 500 million users on Facebook and MySpace.
- Social media is transforming how consumers communicate and share experiences online. Even baby boomers are increasingly using social platforms.
- The document suggests ways brands can engage customers on social media, such as social advertising, branded pages and applications, in order to be part of customers' social experiences and conversations. Effective social strategies allow brands to convey messages to enthusiasts and embody their brand identity.
Causes on Facebook is one of the largest applications on Facbook. This deck shows how corporate partners can leverage the platform to reach over 120M registered users of the application.
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21. Target specific audiences
TV Shows
Country
City
Town
Age
Gender
Music
Movies
Political View
InterestsSchool
Workplace
College
Relationship
Books
Celebrities
22. Target on a demographic & behavioral level: Kit Kat Senses
Accurately targeting your audience
13.2m13.2m 6.5m6.5m 1.6m+1.6m+
Females in
the UK
aged 18-35
18-35
Adults in
the UK
Female Fashionistas 16-
34 :
who like: Fashion, Fashion Design,
Fashion TV, fashion magazines, fashion
shows, Beauty, America's Next Top
Model, Handbags, Shoes, shopping for
shoes, Shoppin, Shoping, Designer
Purses, Designer Jeans, Designer
Clothes, High Heels, Hair, Celebrity
Gossip, Glamour, Cosmo, Cosmopolitan,
Sex And The City, The Devil Wears
Prada, Lipstick Jungle, The Hills, Pretty
Woman, Friends, Ugly Betty
23. Clusters generated using Profile, Group
Use Facebook’s Cluster Targeting
895,000895,000
Mums
2.7m2.7m
Pets
1.75m1.75m
Fashion
1.15m1.15m
Green
629,850629,850
iPhone
2.31m2.31m
Sports
25. Facebook Pages – content ‘Hub’ for FMCG brands
Create unique dialogue between brand & audience
Develop deeper
relationship with
consumers
Drive Fans & Post
directly into their
Newsfeeds
Create a 2-way
dialogue
26. Hub for all communications
Update
status
Wall for brand
and user
communication
Build a fan
base
Tabs for rich
content
28. Skinny Cow - Facebook as a central hub
Vanity URL was used in above the line advertising
Tabbed approach used for to
house different bits of content
Generating 11,000 fans
in the first week, an
above the line
campaign using
Facebook as a fully
integrated ‘Hub’ for the
campaign
A bespoke application
run by Kelly Brooke
allowed users to tag
items of clothes they
wanted for the chance
to win them.
29. Ben & Jerry’s – Free Cone Day
Ben & Jerry’s France
Katie O’Brien, who helped oversee the
campaign said,
”We gave away 500,000 virtual
cones and in real life we gave
away about a million!"
Ben & Jerry’s ran the
hugely successful Free
Scoop Day in the US
before launching a
network of global
Pages with
accumulative Fans of
2m+
Ben & Jerry’s US/Global
30. P&G Tampax Mother Nature campaign
Light hearted tone of
voice generates
100,000’s of Comments
on the Wall
Mother Nature Gift-O-
Matic Application gives
users the opportunity
to win prizes 7 fun
forfeits they can share
with friends
Mother nature is a
real person who
attends premieres &
events to speak to
the female public
P&G Mother Nature has
used a real character to
introduce fun & sharing
into the femcare market
– 70,000 Fans in the K
with 20,000 unique users
of the Application
31. Louis Vuitton – Live Stream
Customised Tabs deliver content
related initiatives such as latest
World Cup magazine campaign
Louis Vuitton have
driven over 1m Likes to
their Page since
launching in 2010 when
they Live Streamed
their Spring Fashion
Show ion Facebook
attracting over 46,000
views of the content
Louis Vuitton use their Wall to
keep Fans up to date with their
latest news
Louis Vuitton
show the first
of its kind to
be broadcast
via Facebook
32. (c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0
Editor's Notes
Real people, real identities, authenticity
Recent studies shown that users move between the profile pages and hp, this is the first place they log in
Active users
35+ fastest growing segment
Beyond reach and engagement, the primary reason marketers find the platform to be so effective and a key benefit to working with Facebook is the opportunity for people to share your content and message organically.
A typical impression on the internet has a beginning, middle and end. A user clicks through to your site and and that action ends there. There is no opportunity for them to share with their friends.
On Facebook there is a unique opportunity for that impression to live on and the message to be shared organically through user connections.
If a user engages with your ad or content on Facebook, they might comment or even become a fan. When they do that, their friends see it via their home page and can then interact as well.
We find that advertising with social context, meaning my friends have engaged with it and I can see that, garners 2X the engagement as the original ad or piece of content.
Sharing that happens beyond that original impressions is free.