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Tracking, Attribution, Analytics
CPA, CPL, CPC campaigns
ADVERTISER GUIDE
Discover Affilae
Affilae is the next generation SaaS affiliate marketing software.
It allows advertisers, agencies, and networks to directly control, manage and
track their affiliate programs and networks of publishers, to maximize their
ROI.
CPA, CPS, CPL and CPC offers.
Affilae is optimized to manage partnerships live. You now have a unique
relationship with your affiliates, without midlemen.
To know more: affilae.com
2
Why choose Affilae ?
Affilae revisits the traditional way to do affiliate marketing, and innovates to
meet the most common problems in the affiliate marketing market industry.
An advanced SaaS performance marketing software, reliable and
secure, especially against cookie-stuffing fraud.
A unique, fully customizable, weight-based payouts split between
affiliates
Direct SEO friendly affiliate links
Real time reporting, analytics, notifications, alerts and messaging
Take a look at the demo: affilae.com/en/demo
3
1
3
4
2
Summary
Affilae
4
•  Advertiser home 5
•  Dashboard 6
•  Commission rules 7
•  Affiliates management 9
•  Ad elements & product feeds 10
•  Banner rotator 11
•  Conversions Management 12
•  Conversion funnel 13
•  Payments Management 14
•  Reporting 15
FAQ 16
Contact us 17
Advertiser home
5
When your connect on Affilae, you can access the Publisher Home, to manage :
1
2
3
Click on “add a new program” to setup a new one
Your campaigns and personal details
Click on “manage this program” to access your dashboard
1
2
3
Dashboard
Visualize your key performance
indicators in real time.
6
1
31
Your dashboard:
An overview of your business.
2 Conversion funnels for each conversion (ref slide 13)
Your most recent conversions with their conversion funnels.
7
Commission Rules & Affiliate
Groups (1/2)
How to setup a commission rule?
1
Many possibilities: CPA, CPL , CPC, CPC+CPL, CPC+CPA etc.
a.  Click on « Add a commission attribution rule »
b.  Complete the form and click on « Add rule »
NB: you can change this setup by clicking on pencil button.
1
8
Commission Rules & Affiliate
Groups (1/2)
Apply a commission rule to an affiliate group.
*
1.  Click on « Add an affiliate group »
2.  Enable the right rules to selected
group
3.  Set the commission rates.
NB : You can then edit the
configuration by clicking on the
"pencil"
*
Be careful, your new affiliates are automatically placed in the default group.
To apply a different group please go to "my affiliates" menu and click on "edit a partnership"
Affiliates Management
Add new affiliate here, they will receive their password by email notification.
Key performance indicators.
Action : contact your affiliate, stats, edit partnerships, stop the partnership
9
1
2
3
1
2
3
« My affiliates » list all of your partnerships.
Ad elements & Product feeds
10
21
This page lists all advertising elements you
can use to promote your campaigns and
their KPIs.
Download the item, get your affiliate
tracking link, impression pixel.
1
2
3
3
"Feed Products" tab: you can drop your product
feeds for your affiliates (Text, XML, CSV etc.)
11
The Banner rotators
1
2
Add a banner rotator and tag it (ex : format 300x250)
Then, click on « add a banner rotator » and choose banners tagged in the same format.
And finally, your affiliates recieve a javascript code to put on their website, which displays the banner
rotator.
NB : The update is very simple via the tags system: add or modify a banner (« ads » tab)
and tag it in the same format. It will be added automatically in the banner rotator.
3
The « banner rotators » , allow you automatically update banners on your
affiliate websites.
1
Conversions Management
12
2
1
All your conversions.
3
Visibility on the conversion
funnel (slide 14)
Two validation modes:
manual or automatic
Adding a conversion
manually / .csv export / batch
conversion validation (.csv)
2
1
3
Conversion
funnel
 Witch affiliates and channels
contribution ?
 Conversion funnels help you to
better understand the behavior
of your customers.
 Which banner ? When ? Via which
channel ? ...you will learn a lot !
 PS: track your other traffic
sources (Facebook, Twitter,
Adwords etc.)
13
*
Payments management
14
Before they reach the minimum
threshold configured in your
program settings. When the
minimum threshold is reach there
are two possibilities :
▪  Your affiliates send their invoices
▪  You trigger a billing request (see
page 8)
Affiliate invoices or attached with each payments requests.
All your payments requests.
Reporting
Reporting allows you to understand
live stats of your partnerships.
Identify your top publishers, ads
and commission rules
Save reports easily and access them
at any time, to optmize your
campaigns and maximize your ROI.
15
1
2
3
1
2
3
Visualize, analyze & optimize!
FAQ
Can I manage many affiliate progams in the same account?
ü Sure, in your « advertiser home » click on « add an affiliate program »
How split commission mode works?
ü When many affiliates contribute to the same conversion funnel, the
commission is splitted accordind to a weights mecanism.
ü You can therefore boost the payouts of your key affiliates.
How can I make a deeplink ?
ü In your partnerships, you have an affiliate ID, like this « #ae1 ».
ü Each affiliates can add his ID at the end of each url – ie :
www.mywebsite.com#ae1
16
Contact us
Feel free to contact us for any information, support request, or just
your feedback, we will be glad reply to you :)
contact@affilae.com
17

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Affilae - Advertiser affiliate marketing guide (EN)

  • 1. Tracking, Attribution, Analytics CPA, CPL, CPC campaigns ADVERTISER GUIDE
  • 2. Discover Affilae Affilae is the next generation SaaS affiliate marketing software. It allows advertisers, agencies, and networks to directly control, manage and track their affiliate programs and networks of publishers, to maximize their ROI. CPA, CPS, CPL and CPC offers. Affilae is optimized to manage partnerships live. You now have a unique relationship with your affiliates, without midlemen. To know more: affilae.com 2
  • 3. Why choose Affilae ? Affilae revisits the traditional way to do affiliate marketing, and innovates to meet the most common problems in the affiliate marketing market industry. An advanced SaaS performance marketing software, reliable and secure, especially against cookie-stuffing fraud. A unique, fully customizable, weight-based payouts split between affiliates Direct SEO friendly affiliate links Real time reporting, analytics, notifications, alerts and messaging Take a look at the demo: affilae.com/en/demo 3 1 3 4 2
  • 4. Summary Affilae 4 •  Advertiser home 5 •  Dashboard 6 •  Commission rules 7 •  Affiliates management 9 •  Ad elements & product feeds 10 •  Banner rotator 11 •  Conversions Management 12 •  Conversion funnel 13 •  Payments Management 14 •  Reporting 15 FAQ 16 Contact us 17
  • 5. Advertiser home 5 When your connect on Affilae, you can access the Publisher Home, to manage : 1 2 3 Click on “add a new program” to setup a new one Your campaigns and personal details Click on “manage this program” to access your dashboard 1 2 3
  • 6. Dashboard Visualize your key performance indicators in real time. 6 1 31 Your dashboard: An overview of your business. 2 Conversion funnels for each conversion (ref slide 13) Your most recent conversions with their conversion funnels.
  • 7. 7 Commission Rules & Affiliate Groups (1/2) How to setup a commission rule? 1 Many possibilities: CPA, CPL , CPC, CPC+CPL, CPC+CPA etc. a.  Click on « Add a commission attribution rule » b.  Complete the form and click on « Add rule » NB: you can change this setup by clicking on pencil button. 1
  • 8. 8 Commission Rules & Affiliate Groups (1/2) Apply a commission rule to an affiliate group. * 1.  Click on « Add an affiliate group » 2.  Enable the right rules to selected group 3.  Set the commission rates. NB : You can then edit the configuration by clicking on the "pencil" * Be careful, your new affiliates are automatically placed in the default group. To apply a different group please go to "my affiliates" menu and click on "edit a partnership"
  • 9. Affiliates Management Add new affiliate here, they will receive their password by email notification. Key performance indicators. Action : contact your affiliate, stats, edit partnerships, stop the partnership 9 1 2 3 1 2 3 « My affiliates » list all of your partnerships.
  • 10. Ad elements & Product feeds 10 21 This page lists all advertising elements you can use to promote your campaigns and their KPIs. Download the item, get your affiliate tracking link, impression pixel. 1 2 3 3 "Feed Products" tab: you can drop your product feeds for your affiliates (Text, XML, CSV etc.)
  • 11. 11 The Banner rotators 1 2 Add a banner rotator and tag it (ex : format 300x250) Then, click on « add a banner rotator » and choose banners tagged in the same format. And finally, your affiliates recieve a javascript code to put on their website, which displays the banner rotator. NB : The update is very simple via the tags system: add or modify a banner (« ads » tab) and tag it in the same format. It will be added automatically in the banner rotator. 3 The « banner rotators » , allow you automatically update banners on your affiliate websites. 1
  • 12. Conversions Management 12 2 1 All your conversions. 3 Visibility on the conversion funnel (slide 14) Two validation modes: manual or automatic Adding a conversion manually / .csv export / batch conversion validation (.csv) 2 1 3
  • 13. Conversion funnel  Witch affiliates and channels contribution ?  Conversion funnels help you to better understand the behavior of your customers.  Which banner ? When ? Via which channel ? ...you will learn a lot !  PS: track your other traffic sources (Facebook, Twitter, Adwords etc.) 13 *
  • 14. Payments management 14 Before they reach the minimum threshold configured in your program settings. When the minimum threshold is reach there are two possibilities : ▪  Your affiliates send their invoices ▪  You trigger a billing request (see page 8) Affiliate invoices or attached with each payments requests. All your payments requests.
  • 15. Reporting Reporting allows you to understand live stats of your partnerships. Identify your top publishers, ads and commission rules Save reports easily and access them at any time, to optmize your campaigns and maximize your ROI. 15 1 2 3 1 2 3 Visualize, analyze & optimize!
  • 16. FAQ Can I manage many affiliate progams in the same account? ü Sure, in your « advertiser home » click on « add an affiliate program » How split commission mode works? ü When many affiliates contribute to the same conversion funnel, the commission is splitted accordind to a weights mecanism. ü You can therefore boost the payouts of your key affiliates. How can I make a deeplink ? ü In your partnerships, you have an affiliate ID, like this « #ae1 ». ü Each affiliates can add his ID at the end of each url – ie : www.mywebsite.com#ae1 16
  • 17. Contact us Feel free to contact us for any information, support request, or just your feedback, we will be glad reply to you :) contact@affilae.com 17