This is a presentation I created for the Food Lion grocery chain when I was a Key Account Manager w/ J&J. I used Cat-Man principles and consumer insights to educate the customer. I pulled and compiled all data and even created the POG myself. Besides J&J items, I suggested adding more private label items in the set and a competitive Colgate sku that was performing well in the market. My approach resulted in 7 incremental sku's for J&J and an easier shopping experience for the consumer. The customer, as well as all vendors, would benefit from the “rising tide”. Please focus on slides 6 - 9.
A presentation for one of my urban planning classes, an overview of the town I live in during the 1920s-1970s period, its heritage and transformations.
This is a presentation I created for the Food Lion grocery chain when I was a Key Account Manager w/ J&J. I used Cat-Man principles and consumer insights to educate the customer. I pulled and compiled all data and even created the POG myself. Besides J&J items, I suggested adding more private label items in the set and a competitive Colgate sku that was performing well in the market. My approach resulted in 7 incremental sku's for J&J and an easier shopping experience for the consumer. The customer, as well as all vendors, would benefit from the “rising tide”. Please focus on slides 6 - 9.
A presentation for one of my urban planning classes, an overview of the town I live in during the 1920s-1970s period, its heritage and transformations.
Combination of research and insights from Euromonitor, 2011 Annual Report and other industry publications. All data retrieval, mining and compilation was performed by me.
Combination of research and insights from Euromonitor, 2011 Annual Report and other industry publications. All data retrieval, mining and compilation was performed by me.
