Digital marketing

1. Introduction to Digital
marketing and its
impacts on today's
businesses.
Andrew Akol, Digital
Enthusiast

2. Definition of
digital marketing
Digital marketing refers to
the creation and
dissemination of content
through digital media
channels—websites, landing
pages, social media, email,
and mobile applications and
the promotion of that content
using a variety of strategies
across paid, earned, and
owned digital channels,
including SEO, SEM, pay-per-
click

3. Getting Started with
Digital Marketing
Digital marketing helps brands reach their target audience
and promote their product or service. , It allows brands to
target a more specific or niche audience
Digital marketing helps marketers to get deeper insights
into customer behavior, tastes, and preferences.
This helps in creating better print advertisements to
attract customers and increase engagement
You can appeal to the largest market. .. It allows
businesses to reach a wider audience, target specific
demographics, and measure the effectiveness of their
campaigns

4. Getting started with digital
marketing
Here are some steps to get you started with digital marketing
1. Study the marketspace and analyze your competitors'
offerings, price points, and marketing material.
2.Identify and study the businesses that you are going to
compete with.
3.Define your target audience and create buyer personas.
4.Develop a digital marketing strategy that aligns with your
business goals.
5.Implement your strategy using various digital marketing
techniques.
6.Monitor your results and adjust your strategy accordingly.

5. Types of Digital marketing
• Social media marketing
• Content marketing
• Affiliate marketing
• Email marketing
• Influencer marketing
• Online advertising
• Search Engine Optimization SEO
• Mobile Marketing
• Search Engine marketing
• Pay-per-click marketing

6. Social Media
Marketing
SMM involves promoting
products or services
through social media
platforms such as
Facebook, Twitter, and
Instagram. This involves
creating engaging
content, building a
following, and managing
customer interactions.

7. Affiliate marketing
• Affiliate marketing is a marketing
arrangement in which affiliates receive a
commission for each visit, signup or sale
they generate for a merchant. This
arrangement allows businesses to
outsource part of the sales process

8. Content
marketing
Content marketing involves
creating valuable and
relevant content to attract and
retain a target audience. This
can include blog articles,
videos, infographics, and
podcasts.

9. Email marketing
Email marketing involves
sending targeted emails to
potential or existing
customers. This method is
highly effective for nurturing
leads and maintaining
relationships with customers.

10. Influencer marketing
Influencer marketing is a form of social media
marketing involving endorsements and product
placement from influencers, people and
organizations who have a purported expert level
of knowledge or social influence in their field.

11. Online advertising
Online advertising, also known as online
marketing, Internet advertising, digital
advertising or web advertising, is a form of
marketing and advertising which uses the
Internet to promote products and services to
audiences and platform users

12. Search Engine Optimization
SEO is the practice of optimizing your website so
that it appears higher in search engine results
pages (SERPs). This can be done by creating high-
quality content, keyword research, and link
building.

13. Mobile marketing
Mobile marketing is a multi-channel online
marketing technique focused on reaching a
specific audience on their smartphones,
feature phones, tablets, or any other
related devices through websites, e-mail,
SMS and MMS, social media, or mobile
applications.

14. Search Engine marketing
• Search engine marketing is a form of
Internet marketing that involves the
promotion of websites by increasing their
visibility in search engine results pages
primarily through paid advertising

15. Pay-perc-click
PPC or pay-per-click is a type of internet
marketing which involves advertisers
paying a fee each time one of their ads is
clicked. Simply, you only pay for
advertising if your ad is actually clicked on.
It's essentially a method of 'buying' visits to
your site, in addition to driving website
visits organically.

16. Creating a
Digital Marketin
g Plan

17. Steps to Creating a Digital Marketing
Plan
STEP 1: DEFINE YOUR
MARKETING GOALS AND
BUDGET
STEP 2: BUILD BUYER
PERSONAS TO DEFINE
YOUR IDEAL AUDIENCE
ANALYZE YOUR
COMPETITORS AND
MARKET POSITION
CHOOSE WHICH DIGITAL
MARKETING CHANNELS
TO FOCUS ON
SET DEFINED METRICS
TO REVIEW AND
IMPROVE
PERFORMANCE.

18. Measuring results
and refining
strategies

19.  Metrics to track: Common metrics include website
traffic, search engine rankings, conversion rates, social
media engagement, email open and click-through rates, and
customer lifetime value.
 Tools for measuring success: There are many tools
available to measure the success of digital marketing
campaigns, such as Google Analytics, SEMrush, Hootsuite,
and Mailchimp.
 Analyzing data and making adjustments: Analyzing data
from your campaigns allows you to identify areas for
improvement and make data-driven decisions about
refining your strategies.
 Continuous improvement:
 Digital marketing is an ongoing process that requires
constant monitoring and optimization to ensure continued
success.

20. Conclusion
Recap of key
takeaways
Digital marketing is a
vital part of every
business's marketing
strategy, involving
various tactics and
channels that require
careful planning,
execution, and
measurement.
Andrew Akol, Digital
Enthusiast

21. Conclusion
Looking to the future of digital marketing As technology continues to advance, businesses will need
to stay up-to-date with the latest trends and innovations in
digital marketing to remain competitive and reach their
target audience effectively.
Andrew Akol, Digital Enthusiast