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eBay can attract more small businesses by separating its fashion and memorabilia categories into more specific subcategories like men's/women's fashion and antique/modern collectibles. This strategy can be implemented within 6 months for about $100,000 to cover the costs of web development, search engine optimization, blog and content writers.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Adv 420 final presentation
- 6. How eBay can Attract More Small Businesses
- 9. Separate blogs for Men’s and Women’s fashion instead of just one for fashion Most unique items on eBay at that given time period Separate modern Sports/Entertainment memorabilia from antiques
- 10. Strategy can be implemented within 6 months Will cost roughly $100,000 for web development, SEO blog writers, content writers, and other costs.
Editor's Notes
- eBay has a very large target audience, the main two groups are the small businesses that use eBay to expand their own company and customers who use eBay strictly for shopping purposes. Among these two groups, there is a wide variety of different customers that they must appeal to. This includes different age groups, new customers, repeat customers, and discount customers.
- eBay must target a huge audience, so to do this they have two different types of social media. One side of their digital marketing plan is to appeal to the customers who use eBay to expand their business, and the other is to appeal to the customers who use eBay for shopping purposes. eBay for business mainly showcases business tips and ideas, while eBay’s main social media accounts try to promote special items that are available for purchase on their website. These items might include products that are attached to a celebrity or items that are for charity.
- eBay’s main blog is their eBay for business blog. This blog is a collection of business tips, ideas, and stories from people who have successfully expanded their business through eBay. This ensures that they appeal to the small businesses who do not know if they should use eBay to grow their business.
- Small businesses success is crucial to eBay’s success. If small businesses keep coming back to eBay to grow their own business, then eBay will grow as well. eBay realizes this and tries to obtain more small businesses by sharing success stories of others on their blog.
- eBay does a good job appealing to small businesses, but I feel like it can still be better. While going through the eBay for business blog, I have noticed that even though they have a lot of different categories like seller stories, tips and tools, and seasonal selling, most of these have a lot of the same articles under them so the blog tends to get somewhat repetitive. So, I suggest that eBay actually has different articles for every different category and maybe create their own sort of rule book on some things that you must do in order for your business to be successful on eBay.
- You can find almost anything on eBay, for instance above is the world’s largest light up of DaVinci’s “Last Supper” and a complete set of all Nintendo 64 games. You can only find unique products like this on eBay or competing sites, so eBay must market these unique products to the correct target audiences if they want to execute a better digital strategy.
- Above are two screenshots of different products that eBay advertises on the same social media outlet, this one being their FaceBook page. I believe that for eBay to be more successful with their digital marketing strategy, they must develop different social media networks and blogs to cater to their different audiences. For example, the two photos above should be on two totally different pages. The picture of sneakers should be on an eBay men’s fashion page and the picture of railroad items should be on an eBay antique page.
- I have come to this time table and cost because first the web development of numerous different blogs will definitely take some time. Also, it will be somewhat expensive because eBay will have to hire numerous writers for the different social media outlets and blogs, so this price will cover all of the different categories that I believe eBay must cover to have a successful digital marketing strategy.