SlideShare a Scribd company logo
Video Marketing Stats
forEven punnier
with 24% more
cat video
puns!
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Social video generates
1200%more shares than text and images combined.
- Brightcove
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
41%?
You cat to
be kitten me?
Companies using video enjoy
41% MORE
web traffic from search than non-users.
- Aberdeen
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
62% of consumers
are more likely to have a
NEGATIVEperception of a brand that
published a poor quality video.
- Brightcove
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Homepage
videos increase
conversions
by 20%
or more.
Video on a landing page
can increase conversions by
80%or more.
- Visually
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Businesses using video
grow company revenue
year-over-year than
organizations without video.
- Aberdeen
49% faster
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Wow! That’s
meow-nificent!
Native video
uploads
to Facebook
have
10x
higher reach
compared to shared
YouTube links.
- Social Bakers
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
of marketersclaim video produces more conversions
than any other content.
- Vidyard
70%
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
62% of Google
searches
include video.
- MarketingLand
Video drives a
157%INCREASE
in organic traffic from search engines.
- Brightcove
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
4.8%
2.9%
is the average conversion rate
for websites using video
for those who don’t.
- Aberdeen
compared to
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Every day,
Americans
watch 8,061 years of
video content on
YouTube, compared to
713 years of video
content on
Facebook.
YouTube is
11.3 X BIGGERthan Facebook in terms of hours viewed,
both on the web, and in-app.
- VentureBeat
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
happen on a mobile device.
- Twitter
90%
of Twitter
video views
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
60%
paws-itively
prefer to watch
a video over
reading a
newsletter74%
of millennials find
video helpful when
comparison shopping.
- Animoto
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
40%of consumersstate that video increases the chance they’ll
purchase a product on their mobile device.
- Adobe
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
The number of
hours people spent
watching YouTube
videos on mobile
is up 100% year
over year.
Mobile makes
up more than
HALF of global watch
time on
– YouTube
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
“How to”searches on YouTube are up
year over year.
- Google
70%
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Why shouldn’t
this be mew?
as many consumers
would rather
watch a video
about a product
than read about it.
- eMarketer
4X
These stats were the cat’s pajamas! Who did them?
OK. That was my last cat pun, now allow me to introduce you to Adelie Studios...
Adelie Studios specializes in visual
storytelling. It’s been our focus for more
than a decade. Whether it’s short explainer
videos, infographics and other shareable
visual content, we create the visuals that help
hundreds of start ups on up to big brands
stand out in an increasingly competitive
environment. And most important of all, it’s
our passion. After all we create animated
marketing videos…what’s not fun about that?
www.adeliestudios.com
info@adeliestudios.com
401.489.8550
Adélie Studios
twitter.com/adeliestudios
linkedin.com/company/adelie-studios
facebook.com/adeliestudios
youtube.com/user/adeliestudios
plus.google.com/+Adeliestudios/

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The Top 16 Video Marketing Statistics for 2016

  • 1. Video Marketing Stats forEven punnier with 24% more cat video puns!
  • 2. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Social video generates 1200%more shares than text and images combined. - Brightcove
  • 3. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 41%? You cat to be kitten me? Companies using video enjoy 41% MORE web traffic from search than non-users. - Aberdeen
  • 4. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 62% of consumers are more likely to have a NEGATIVEperception of a brand that published a poor quality video. - Brightcove
  • 5. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Homepage videos increase conversions by 20% or more. Video on a landing page can increase conversions by 80%or more. - Visually
  • 6. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Businesses using video grow company revenue year-over-year than organizations without video. - Aberdeen 49% faster
  • 7. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Wow! That’s meow-nificent! Native video uploads to Facebook have 10x higher reach compared to shared YouTube links. - Social Bakers
  • 8. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com of marketersclaim video produces more conversions than any other content. - Vidyard 70%
  • 9. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 62% of Google searches include video. - MarketingLand Video drives a 157%INCREASE in organic traffic from search engines. - Brightcove
  • 10. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 4.8% 2.9% is the average conversion rate for websites using video for those who don’t. - Aberdeen compared to
  • 11. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Every day, Americans watch 8,061 years of video content on YouTube, compared to 713 years of video content on Facebook. YouTube is 11.3 X BIGGERthan Facebook in terms of hours viewed, both on the web, and in-app. - VentureBeat
  • 12. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com happen on a mobile device. - Twitter 90% of Twitter video views
  • 13. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 60% paws-itively prefer to watch a video over reading a newsletter74% of millennials find video helpful when comparison shopping. - Animoto
  • 14. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 40%of consumersstate that video increases the chance they’ll purchase a product on their mobile device. - Adobe
  • 15. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com The number of hours people spent watching YouTube videos on mobile is up 100% year over year. Mobile makes up more than HALF of global watch time on – YouTube
  • 16. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com “How to”searches on YouTube are up year over year. - Google 70%
  • 17. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Why shouldn’t this be mew? as many consumers would rather watch a video about a product than read about it. - eMarketer 4X
  • 18. These stats were the cat’s pajamas! Who did them? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios... Adelie Studios specializes in visual storytelling. It’s been our focus for more than a decade. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated marketing videos…what’s not fun about that? www.adeliestudios.com info@adeliestudios.com 401.489.8550 Adélie Studios twitter.com/adeliestudios linkedin.com/company/adelie-studios facebook.com/adeliestudios youtube.com/user/adeliestudios plus.google.com/+Adeliestudios/