This document discusses two instructional design models: ADDIE and ASSURE. ADDIE is a five-phase model (Analysis, Design, Development, Implementation, Evaluation) that provides a structured process for designing instruction. ASSURE is a simpler six-step model focused on media-based instruction. Both models aim to create effective learning experiences, though ADDIE takes a more systematic approach while ASSURE emphasizes learner-centered evaluation. The document compares the models' histories, strengths, and weaknesses.

1. ISD Models
ADDIE & ASSURE
ADDIE & ASSURE
by: Beatrice Garcia
IMED 2301

2. Instructional Design

3. What is Instructional Design?
• Instructional Design is a process, in which instructions based on
pedagogical and andragogical leaning, is given to the learner from
start to finish.
• The goal of of instructional design is to deliver knowledge in a
efficient, effective, and appealing way using e-learning.
• When using ISD models, they are systematically developed in specific
structures such as:
• ADDIE
• ASSURE

4. ADDIE

5. What is ADDIE?
• ADDIE is one of the guidelines to developing ISD modules
• It is the most commonly used models, that most other models are
based off of, due to its flexibility and dynamics
Analyze
Implement Evaluate Design
Develop

6. ADDIE
Analyze DesignDevelopImplement Evaluate

7. How is ADDIE used?
• Analysis - Identifies the problem
• Design - the process of creating the learning objectives and/or
storyboard
• Development - the actual creation of the Design
• Implementation - the model is put into action and the materials are
delivered to the student
• Evaluation - a formative and summative evaluation is formed of the
overall effectiveness

8. History of ADDIE
• First appeared in the 1950s
• But was not fully developed until 1975 by the US Army
• Was not till 2000 when the ADDIE model was completely revised to
the model we have today

9. Strengths & Weaknesses of
ADDIE
Strengths Weaknesses
• Provides a structured • Does it provide solutions
guidance for designing in a timely or efficient
manner
• Can be easily altered to fit
any learning module • Is a linear approach

10. ASSURE

11. What is ASSURE?
• ASSURE is a guide for planning and delivering instructions that
incorporates media
• Is more widely known to be used by teachers

12. Analyze Learner
State Objective
Select Methods, Media, & Material
Utilize Media & Materials
Require Learner Participation
Evaluate & Revise
valuate & Revise
valuate & Revise
valuate & Revise
valuate & Revise

13. How is ASSURE used?
• Used to help teachers organize instructional procedures
• Used to help teachers do an assessment of student learning
• Helps write lesson plans
• Can be used by all presenters

14. History of ASSURE
• Created by Heinich, Molenda, Russell, and Smaldino
• The ASSURE model is derived from integrated components of Gagne
9 step model of instruction.

15. Strengths & Weaknesses of
ASSURE
Strengths Weaknesses
• Does not have a
• Is a simple logical visual
model that is easy to representation or
use and still powerful diagram of the
model
• Is learner centered
• Lacks the step of
Analysis
• Limited to what it
can be used for

16. ADDIE vs ASSURE

17. Similarities
• Both are "systematic approaches to creating performance based,
interactive and innovated episodes of guided learning"
• Both focused on student achievement and teacher development

18. Differences
• ASSURE is intended for media based instruction
• ADDIE evaluates learners on a numerical basis to achieve text
results, while ASSURE evaluates learners based on what learning
styles work best for them.

19. References
The ADDIE Instructional Design Model . (2010). Retrieved June 8, 2012, from http://www.intulogy.com/
addie/
The ASSURE Model . (n.d.). Retrieved June 9, 2012, from http://itchybon1.tripod.com/hrd/id15.html
Eric. (2008, June 4). Addie vs. Assure [Web log post]. Retrieved from Eric and Education:
http://ericandeducation.blogspot.com/2008/06/assure-vs-addie.html
History of Instructional System Design. (2011, September 26). ADDIE Timeline. Retrieved June 9,
2012, from Big Dog & Little Dog's Performance Juxtaposition website: http://www.nwlink.com/
%7Edonclark/history_isd/addie.html
Instructional Design Models for Distance Learning . (2012). Retrieved June 8, 2012, from
http://edt635.wikispaces.com/Distance+Education+Instructional+Design+Models