The document provides information about the IP law firm AdamsonJones and the services they offer for obtaining patents, trademarks, and designs in the UK and Europe. They emphasize collaborative working relationships, technical expertise, competitive fees, and finding opportunities for reciprocal work between firms. Their goal is to make the intellectual property protection process as smooth, simple, and satisfying as possible for their international clients and associates.

1. IP protection
in the UK and
Europe
— a complete
—
service for overseas
associates
Patents | Trade Marks | Designs

2. AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 02
Contents
—— AdamsonJones offers you a refreshing difference
04 Welcome to AdamsonJones
05 Collaborating and communicating
06 Expertise and understanding
07 Insight and advice
08 Costs and reciprocity
09 Managing the relationship
10 Maintaining the relationship
11 Getting in touch

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4. AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 04
Welcome to AdamsonJones
—— When you’re looking for an IP associate in Europe or
the UK, choosing the right attorney involves important
considerations. Which offers the right level of technical
expertise? Which provides proactive advice and good
value for money? Which is looking to provide reciprocal
work for your firm in your own territory?
To this end, AdamsonJones offers you a Reciprocal – we actively look for opportunities
refreshing difference. Our approach is based on to provide reciprocal work for the benefit of our
a spirit of openness. Efficient communication, overseas associates.
a proactive approach and the highest level
The AdamsonJones Difference
of technical expertise combine to make the
AdamsonJones offers a complete IP protection
journey to protection in Europe or the UK
service encompassing patents, trade marks
simpler, smoother and more satisfying for all.
and design protection in the UK and Europe.
AdamsonJones can demonstrate the attributes
Our service is driven by your clients’ needs, and
that make us an ideal associate for your firm:
your’s. We do not provide off-the-shelf solutions
Collaborative – we work closely with you and or quick fixes. The AdamsonJones difference
involve you in the process to generate the can be found in the detail of everything we do.
best outcome for you and your client.
Affordable – we offer the high quality
advice and expertise expected of the
UK profession but at costs significantly
lower than the UK norm.

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Collaborating and communicating
—— Effective collaboration is at the heart of the
relationships we have established with our overseas
associates. When dealing with the UK and European
Patent and Trade Mark Offices on your behalf, we
provide clear advice and ensure you are kept informed
of progress at all times. Close collaboration is key
to the successful outcomes we achieve.
A smoother process The AdamsonJones Difference
We work closely with your firm and involve We do not believe in blindly following your
you in the protection process to achieve the instructions. Nor do we chart a course of our
best outcome for your client. By sharing the own design. Instead, AdamsonJones works with
workload, AdamsonJones creates a smoother you to understand your – and your client’s –
process, providing all the guidance you ultimate objectives. We then use this knowledge
need but maintaining your full involvement to plot a strategy that is best suited to achieving
at all stages. a successful outcome.
Providing clear feedback
AdamsonJones is an effective intermediary
between your firm and the UK and European
Patent and Trade Mark Offices. Because
feedback and news on progress are critical,
we take great care to share information in a
clear, simple and direct way.

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Expertise and understanding
—— When you’re seeking protection for your client’s
innovation in Europe or the UK, it’s good to know
you’re talking with a firm that understands the
issues you’re describing.
High level of technical expertise The AdamsonJones Difference
AdamsonJones’ IP attorneys demonstrate an We offer an engaging and vibrant blend of youth
unprecedented level of technical expertise. and experience, with technical expertise in a
Many hold 1st class degrees or a PhD in a variety of different disciplines. AdamsonJones
specialist science or engineering discipline, and is ambitious, dynamic and progressive. We
all have their academic expertise augmented always remember that our success depends
by several years of rigorous training as UK and on delivering successful outcomes to you
European IP attorneys. and your client.
Understanding your client’s objectives
Understanding the value of your client’s
innovation requires not only technical expertise
and knowledge of intellectual property law,
but also an appreciation of the commercial
factors involved. Again, these are areas where
the AdamsonJones team is well versed, and
where the true value of AdamsonJones’ advice
is based.

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Insight and advice
—— Having gained a thorough understanding of your
client’s innovation, AdamsonJones’ IP attorneys are
ready to implement your instructions. It is here that
our expertise and experience truly bear fruit.
Local knowledge The AdamsonJones Difference
AdamsonJones will consider your instructions AdamsonJones fights your client’s corner in the
and adapt them to the specific requirements of application process. In seeking the optimum
UK and European law and practice, consulting degree of protection, AdamsonJones has a rare
with you wherever necessary. We will work with tenacity in all negotiations and a determination
you to plot the best route forward, always aiming not to take the easy way out.
to get things right, first time and every time.
Negotiating on your behalf
Filing an application is just the start of a tough
process of negotiation. Throughout this process,
we strongly represent your client’s interests
to produce the most satisfactory outcome
possible. We believe in collaboration – we
will act on your instructions efficiently, but
provide our own input wherever we believe
it appropriate to do so.

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Costs and reciprocity
—— Though we will not compromise on the quality of
our work, our fees are lower than the average charged
by UK IP attorneys, offering you and your clients
exceptional value for money.
Competitive fees The AdamsonJones Difference
By making our services affordable, we increase AdamsonJones is flexible on fee structure
the likelihood of your clients filing in Europe or and will work with you to accommodate your
the UK, creating more business for your firm needs, and your clients’. We are always happy
and less pressure on you to compromise and to enter a dialogue on fees and to provide
discount your fees in order to meet your quotes which provide the detail and the
clients’ overall fee expectations. certainty your clients require.
Reciprocity
AdamsonJones actively looks for opportunities
to provide reciprocal work for our overseas
associates. We have worked with IP attorneys
in virtually every country in the world, and
regularly receive instructions from many
countries, including the USA, Japan, Germany,
Canada, Australia, India and Brazil, to name
just a few.

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Managing the relationship
—— Such are the timescales, procedures and processes
involved in applying for intellectual property protection,
the need for robust administration systems is paramount.
The AdamsonJones office systems enable us to manage
your cases efficiently and effectively.
Highly efficient we communicate with you in the clearest and
AdamsonJones operates a completely most direct manner whenever you need to take
electronic system of file maintenance and job action, and we provide clear progress updates
tracking. This encompasses all correspondence, whenever a key stage has been reached.
scheduling and document filing. Not only does
The AdamsonJones Difference
this enable us to call up information on your
AdamsonJones has a completely open
application at a moment’s notice, it also means
approach to processes, communication and
we are able easily to update you on the key
charging. This builds trust and approachability
stages and to notify you each time your
in our relationship.
input is required.
Keeping you informed
To make life easier for you and to ensure that
all documentation is supplied when required,
AdamsonJones takes a proactive approach to
managing the application process. This means

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Maintaining the relationship
—— At AdamsonJones, we are in it for the long haul. We
aim to build mutually beneficial long term relationships
with our overseas associates. We appreciate that these
can only be achieved by doing what is best for your firm’s
clients and, as a consequence, for you.
Advice on new rules The AdamsonJones Difference
You can have total confidence in AdamsonJones’ Good communication is built into our
expertise in every aspect of intellectual property processes, from the outset and throughout our
protection in the UK and Europe. We provide relationship. Critically, we are strong advocates
proactive advice to help your firm understand of the need to be clear about the process and
the impact of new rules whenever they arise. to explain issues with total transparency – so
We also offer recommendations for the most building trust and avoiding complications or
beneficial course of action when new rules misunderstandings.
dictate changes.
Renewals service
Should it be required by you or your client,
AdamsonJones also takes care of all necessary
patent, trade mark and design renewals as
part of our complete service.

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Getting in touch
—— For more information about how AdamsonJones
can help you and your clients contact Steve Jones or
Simon Cooper.
Steve Jones
AdamsonJones Talk to us
BioCity Nottingham Whatever your UK or European intellectual property
needs, AdamsonJones is ready to help. Whether you
Pennyfoot Street are considering filing in the UK or Europe for the first
Nottingham NG1 1GF time, or you wish to consider new options for future
United Kingdom filings, we would like to explore the ways that we can
work with you. Please call or email to arrange an initial
Telephone discussion, with no obligation and at no charge.
+44 115 947 7977
Find us
Fax AdamsonJones is based at BioCity, Nottingham’s Simon Cooper
+44 115 947 7978 bioscience and healthcare innovation centre.
The UK Intellectual Property Office is within easy
Email reach, and the nearby Nottingham East Midlands
contact@adamson-jones.co.uk and Birmingham International airports provide
access to the European Patent Offices in Munich
and The Hague.
Visit us
Go to our website www.adamson-jones.co.uk for
up-to-date information and contact details, to
download a location map and to subscribe to
our email newsletters.