The document introduces the benefits of solar power such as tax credits, locking in utility costs, and protecting the environment, and explains how solar panels convert sunlight into electricity to reduce electricity costs by utilizing solar power before tiered utility rates increase. It then discusses the partnership with SolarCity, the top residential solar company in the US, to provide a full-service solar installation and monitoring system at no out-of-pocket cost to homeowners through an exclusive program.

1. Introduction to
Solar Power

2. Agenda
• Benefits of Solar
• How Solar Power Works
• Next Steps in Going Solar
• Your Customized Proposal
• Solar on Your Roof

3. Benefits of Solar

4. Tax Credits and Rebates
Lock in Utility Costs
Protect the environment while
increasing the value of your home
Exclusive Program: $0 out-of-pocket!

5. How Solar Works

6. Solar Panels Turn Sunlight
into Electricity

7. The more energy you use, the more the utility company will
charge you per kilowatt-hour
40¢/kWh 40¢/kWh
30¢/kWh
12¢/kWh 13¢/kWh
Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
$45/mo $60/mo $125/mo $265/mo Data Source: PG&E

8. Overall Energy Costs Are on the Rise
Top tier utility rates have increased about 15% per year since 2005.
$0.45
$0.40
$0.35
Tier 5
$0.30
Tier 4
$0.25
Tier 3
$0.20
Tier 2
$0.15
Tier 1
$0.10
$0.05
$0.00
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Data Source:
PG&E

9. How do you escape these climbing costs?
40¢/kWh 40¢/kWh
Solar eliminates the use of
top tier energy levels.
30¢/kWh
Solar Power
12¢/kWh 13¢/kWh
Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
$45/mo $60/mo $125/mo $265/mo Data Source: PG&E

10. Our SolarCity® Partnership
Why We Chose SolarCity

11. We Share a Common Vision
• Energize our world with clean,
affordable solar power
Unsurpassed Experience
• #1 residential solar company in the US
• Over 7,500 customers to date
• Over 750 employee-owners
Best Installation Teams
• On an average day, over 200 SolarCity
employees install 1500 panels to help 45
new families go solar

12. Full Service with the
Highest Quality Standards
• Employee installers
• NABCEP certified supervisors
• Highest quality – latest technology
• Full-time customer support
• Ongoing system monitoring

13. SolarGuard™ System
Monitoring
SolarGuard Online Account
• Tracks system production
• Viewable from your iPhone,
Blackberry
or online
Monitoring and Repair
Service
• SolarCity continually
monitors the system
• They will dispatch a repair
crew if the system is not
performing properly

14. The CanopyTM
Mounting System
• Patented mounting systems • Fewer mounting points with
integrated weather guards to
• Black low-profile system blends protect your home
elegantly with your roof
• Airflow cools panels, improving
output and durability
EL
P AN
AR
SOL
F
OO
RR
YOU

15. Increasing Your
Home’s Value

16. Based on a study by the Appraisal Institute,
each dollar you save annually on your bill
provides 20 times that amount in equity
– “……a solar electric system increases home value by $20,000 for each
$1,000 in annual reduced costs. Often, a solar system can recover much
more than 100% of its cost, and this percentage actually increases over time
as energy rates rise.” (Copyright 2004, Andy Black of the American Solar Energy Society)
Example:
Old Electric Bill New Electric Bill Savings Per Month Annual Savings
$300 - $100 = $200 x 12 = $2400
$2400 x 20 = $48,000 Increase in Value!
http://learn.1bog.org/files/2009/03/black_home_value.pdf

17. Savings grow every year as utility rates increase
Old Solar
Electric Lease
Bill Payment
Old
Utility
Bill
New
Utility
Bill

18. State Rebates Are Declining!
We Are Here
The more time that
passes, the more
expensive the
systems become!
Tracked By Number of Megawatts Installed
Data Source (PG&E)

19. SolarCity®
Press Recognition

20. “Refer a Friend” Program
 Receive $400 for each referral that
“Go’s Green”
 We’ll even host a solar party at
your home!

21. Next Steps in the Process