This document provides a template for analyzing a written advertisement by outlining key questions to consider about the product being advertised, the company advertising, where the ad could be found, design elements like images and colors, the slogan, language used, target audience, and how to obtain more information. The questions guide examination of these various components to understand the overall message and effectiveness of the advertising.

1. WRITTEN ADVERTISEMENT ANALYSIS
Student's name: Group: Date:
What is advertised?:
Who is advertising that (company, group...)?:
Where do you think you can find this ad? Give some examples:
And where not? Give some examples:
What is it that attracted / shocked you most from the ad?
Think about the name of the product. Can you find anything special (other languages' influence, word
plays...)?:
Describe the main picture of the ad (colours, angles, light, prominence, background, effects...):
Are there any other small images? What do they offer or add to the ad?:
What are the predominant colours in the ad? For any special reason?
What is the slogan in the ad?:
What features do you find in the slogan? (rhyme, metaphor, alliteration, puns...)
Now pay attention to the use of language (adjectives, verbs, adverbs...) Can you find anything special?:
Who do you think this ad is meant for? (target audience regarding sex, age, interests...):
Is there any other trick to attract potential buyers (promotions, discounts, offers...)?:
If you want more information, how can you get it?: