The document discusses the future of summer camps and introduces various characters involved at Camp Like-A-Lot. It describes scenarios they may face at different stages of the camp experience and suggests Active Network solutions to address common challenges in getting campers, during camp, and after camp is over.

2. The #FutureOfCamp is…
I think that the #FutureofCamp is very uncertain
and we need to RADICALLY adjust the way we
market camp if we want to exist in 10 years.
Travis Jon Allison, Camphacker.com

3. Getting Campers

4. Getting Campers
Pre-Camp During-Camp Post-Camp

5. Meet Debbie Director
a driven camp director who is
passionate about making her summer
camp a safe place for children to learn
and grow through their experiences.

6. Meet Rick Registrar
a coffee-loving registrar who has many
responsibilities. He is often
overwhelmed and works long hours,
but is dedicated to the camp and its
mission.

7. Meet Betty Bookkeeper
a detailed and organized bookkeeper in
charge of camp finances, yet
compassionate and understanding if
parents can’t pay on time. If a camper
can’t afford camp or the budget is tight,
she’ll find a way to make it happen!

8. Meet Cody Camper
an enthusiastic camper who is
accident prone, allergic to peanuts,
and is not used to being away from his
parents for more than a weekend.

9. Meet Pat Parent
a very involved parent who frequently
calls into camp and likes to “check in”.
She may seem demanding, but it’s
because she wants to make sure her
child is safe and happy.

10. Pre-Camp
Debbie needs to fill week 4
Every year Camp Like-A-Lot seems to fill every
week of camp other than week 4. These empty
spots make staffing and budgeting a nightmare.
 Schwaggle
 Promote Your Camp Section
 Active.com listing

11. Pre-Camp
Pat loves to share
Pat loves to tell everyone about EVERYTHING her
family does. She has just registered Cody for
camp and is ready to tell the world.
 Invite-A-Friend
 Social Media Integration
 Buddy Requests

12. Pre-Camp
Rick needs a waitlist
Although Camp Like-A-Lot can’t fill week 4 they
have too many registrations for Week 1 and 2.
They hate turning campers away.
 Registration Waitlist
 Communication Center
 Coupon Codes

13. During-Camp
Debbie hired a photographer
Debbie knows that camp is all about the
experience. In order to capture the experience to
share with others she has hired a professional
photographer.
 eCamp Photo Service
 Communication Center
 Facebook

14. During-Camp
Cody learns to rap
This year the campers have taken the long storied
Camp Like-A-Lot camp song and turned it into a
rap. The video of Cody rapping is going to go viral.
 YouTube
 Camp Blog or LetsTalkCamp
 Text messaging

15. During-Camp
Rick loves parent day at camp
Ever year parents are invited to camp to see first
hand all the fun and learning that goes on. Rick
wants to take advantage of the excitement to get
campers registered for next season.
 Communication Center
 Online Registration
 Coupon Codes

16. Post-Camp
Debbie says good-bye to everyone
It’s the last day at Camp Like-A-Lot and although
exhausted Debbie is sad to see them leave.
Wanting to build on relationships established at
camp, Debbie hopes to see Cody again next year.
 Online Registration(last day of camp)
 Coupon Codes
 Deposits w/ Auto-Billing

17. Post-Camp
Rick lives at camp
Rick lives at camp during the off-season and has
always enjoyed how beautiful it is in the winter and
wants to share it with others by running a Winter
Break Camp.
 Inquiry Forms
 Online Registration
 Schwaggle

18. Post-Camp
Betty say’s “NO MORE DISCOUNTS!”
Betty loves to see camp full but feels like they just
can’t afford to keep discounting camp to get
people there.
 Active Advantage
 Payment Plans w/ Auto Bill
 Donation Form

19. Coming soon…
 Active Instant Ads
 Active Affiliate Program
 Active Newsletters

20. Questions?
Next…MANAGING YOUR CAMP!