ACRS Vision Forum - Dr Eloise Zoppos
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The document discusses using empathy to enhance the physical retail experience. It argues that physical retail is not dead, as the number of weekly in-store shoppers has increased in recent years. It advocates using empathy to understand customers and create retail experiences through humanized touches, integrated wellness offerings, third space community connections, and tech-enabled personalization. Examples are provided of retailers that have successfully implemented these approaches, such as IKEA providing personalized service, Lululemon offering wellness activities in stores, and Sephora empowering customers through digital tools.
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Whitepaper: The future of retail.
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1. 2011 Rightnow Customer Experience Impact Report
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Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...
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The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
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Inside Retail Academy: Managing Marketing in a Multi Channel Retail Environment
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A Guide to Planting and Caring for Your Land
The Green Corner sharesa guide to planting and caring for your land. For more details, visit: Tthegreencorner.com.sg.
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版一模一样【微信：741003700 】【澳洲莫纳什大学毕业证硕士学历】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
原版一模一样【微信：741003700 】【澳洲南十字星大学毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social media isn't just for cat videos anymore. It's a SHOPPING MALL generating a WHOPPING $1 TRILLION!
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
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如果您处于以下几种情况：
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◇面对父母的压力，希望尽快拿到；
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◇回国时间很长，忘记办理；
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◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Introducing Bliss Point by Tinuiti Webinar
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
Recently uploaded (8)
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
ACRS Vision Forum - Dr Eloise Zoppos
- 1. Using Empathy to Enhance the Physical Retail Experience SXSW:Austin, TX Eloise Zoppos Senior Research Consultant ACRS Research Unit
- 2. THE RETAIL APOCALYPSE MYTH The number of weekly bricks-and-mortar shoppers increased in the last three years from 36% in 2014 to 44% in 2017 Retailers opened 4,080 more stores in 2017 than they closed and plan to open over 5,500 more in 2018 Source: PwC’s Global Consumer Insights Survey 2018; National Retail Federation For each company closing stores, 2.7 are opening stores 0 20 40 60 80 100 Superstores Convenience Stores Mass merchandisers Speciality softgoods Speciality hardgoods Drug stores Food / grocery Fast food Bar / restaurants Department stores % Opening Stores vs. Closing % Closing Stores % Opening Stores
- 3. “Physical retail isn’t dead. Boring retail is.” – Steve Dennis, Retail contributor to Forbes
- 4. How not to be boring? By using empathy to create and enhance the physical retail experience
- 5. BUILDING A RETAIL EXPERIENCE AUTHORITY & RELIABILITY AUTHENTICITY & HONESTY EMOTION & EMPATHY
- 6. UNDERSTANDING EMPATHY IN RETAIL ABILITY TO UNDERSTAND AND RESPOND TO THE EXPERIENCES OF OTHERS KNOWING WHAT PRODUCTS CONSUMERS NEED UNDERSTANDING WHAT CONSUMERS WANT TO SAY ABOUT THEMSELVES DESIGN EXPERIENCES THAT MEET AND EXCEED THEIREXPECTATIONS
- 7. HUMANISED TOUCHES ● INTEGRATED WELLNESS ● THIRD SPACE CONNECTIONS ● TECH-ENABLED PERSONALISATION USING EMPATHY TO CREATE RETAIL EXPERIENCES
- 8. 1. HUMANISED TOUCHES Focusing on the customer as an individual, not just as a consumer
- 9. IKEA Understanding what the customer needs, when they need it HUMANISED TOUCHES
- 10. Nordstrom Rack A small store change tells customers they're not expected to like everything they try on HUMANISED TOUCHES
- 11. Mimco Providing the customer the opportunity to personalise their retail purchase with what they really love Source: Alexandra Nea HUMANISED TOUCHES
- 12. 2. INTEGRATED WELLNESS Incorporating fitness and healthy lifestyle experiences into physical retail offerings Source: Lou & Grey
- 13. Lululemon In-store Mindfulosophy pods promote relaxation at the point of purchase INTEGRATED WELLNESS
- 14. Saks Wellery Studio Combining wellness treatments and services with premium workout gear to sell the ‘new luxury’ INTEGRATED WELLNESS
- 15. 3. THIRD SPACE CONNECTIONS Creating community spaces that bring people together
- 16. MoMA Design Store Communal spaces offer new occasions to visit outside of the shopping trip THIRD SPACE CONNECTIONS
- 17. Starbucks x Tsutaya Turning public places into meaningful spaces Maybean overlay on this image so it’s not as bright? Source: Matcha THIRD SPACE CONNECTIONS
- 18. iStock-658404968 4. TECH-ENABLED PERSONALISATION Using augmented reality technology to help create a personalised try-and-buy experience
- 19. Nike Integrating the physical and the digital to enable personalisation in a way that eCommerce alone can’t compete with TECH-ENABLED PERSONALISATION Source: InsideHook
- 20. Sephora Empowering customers to create personalised looks and become their own expert TECH-ENABLED PERSONALISATION Source: VRScout Inc.
- 21. Ikea Allowing customers to use AR in their own domain to help them make a well- informed decision Source: Ikea Place TECH-ENABLED PERSONALISATION Source: Ikea Place
- 22. ACRS, Monash University Building S, Level6 26 Sir John Monash Drive Caulfield East VIC 3145 +61 3 9903 2734 eloise.zoppos@monash.edu monash.edu/acrs