The purpose of this report is to help eBusiness and channel strategy professionals choose the best fit digital business partners to help them accelerate digital transformation and meet the rapidly changing expectations of customers.

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For eBusiness & Channel Strategy Professionals
Accenture Digital Is A Leader Among B2C Global Commerce Service Providers
Accenture Digital is a
global consulting company
that offers the full stack of
services ranging from back-
office expertise to customer-
facing front-end capabilities.
With the acquisition of
Acquity Group, Accenture
Digital has carved out
particularly strong offerings
in commerce platform
selection, data management,
and digital business strategy.
Accenture Digital is actively
investing in its innovation
lab, building out eCommerce
accelerators and growing a
promising analytics practice.
The company has an
especially large global client
base and has carved out a
relatively strong position
in both B2B and B2C businesses. With the acquisition of Acquity Group still relatively new, synergies
between Accenture Digital and Acquity Group are still being developed. Clients of Accenture Digital
indicate that the firm possesses deep experience in commerce strategy and application integration work,
even in the face of changing requirements and timelines and multiple tracks of work.
See below for more information on Accenture Digital’s current offering, strategy, and market presence.
Accenture Digital Is A Leader Among B2C Global Commerce
Service Providers
Excerpted From The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015
by Adam Silverman and Andy Hoar
with Zia Daniell Wigder, Peter Sheldon, Herman Lee, and Laura Naparstek
February 9, 2015
Forrester Wave ™: B2C Commerce Service Providers, Q1 2015
Source: Forrester Research, Inc. Unauthorized reproduction or distribution prohibited.
Risky
Bets Contenders Leaders
Strong
Performers
StrategyWeak Strong
Current
offering
Weak
Strong
Accenture Digital
Cognizant
Deloitte Digital
HCL Technologies
IBM Global Business Services
Infosys
Razorfish Global
SapientNitro
Tata Consultancy Services
Wipro
Market presence
Go to Forrester.com to
download the Forrester
Wave tool for more
detailed product
evaluations, feature
comparisons, and
customizable rankings.
Accenture Digital, with a
Forrester score of 4.03,
is a Leader in this
Forrester Wave.

2. For For eBusiness & Channel Strategy Professionals
Accenture Digital Is A Leader Among B2C Global Commerce Service Providers 2
© 2015, Forrester Research, Inc. Reproduction Prohibited February 9, 2015
Accenture Digital Evaluation Overview
CURRENT OFFERING
Background
information
Accenture Digital provides a variety of solutions, including omnichannel strategy
consulting, traditional systems integration projects, application and infrastructure
outsourcing, and managed business services.
Omnichannel,
commerce
strategy, and
consulting
Accenture Digital is strong in this category when it comes to ongoing channel
optimization and digital business transformation services.
Customer
engagement
and experience
services
Accenture Digital has exhibited well-established practices in delivering eCommerce
and omnichannel and mobile commerce customer engagement strategies to its
clients.
Implementation
services
Accenture Digital’s strengths in this area are program and project management and
data management, and the company continues to bolster its system design and
architecture capabilities.
Managed
services
Accenture Digital is well-established in its commerce hosting and application
support.
Hosting support Accenture Digital has standard and effective offerings in this space, though
its standard pricing terms for hosted managed services is a relative point of
differentiation.
Solution
expertise
Accenture Digital has demonstrated expertise across all major eCommerce
platforms, and it is particularly well-established in its CMS, PIM, customer insights
and analytics, and mobile offerings.
STRATEGY
Corporate
strategy
Accenture Digital is the growth engine at Accenture, working closely with the
Accenture strategy, technology, and operations teams to create a competitive
advantage. The teams work with Accenture’s alliance partners across the entire
digital ecosystem, including SAP, Oracle, Microsoft, Salesforce, Workday, Apigee,
Crittercism, Adobe, SAP hybris, Sitecore, and many others. The goal of this activity
is to bring new ideas and solutions to Accenture Digital’s clients — at scale and
anywhere in the world — using the technology that makes sense for each client
environment.
Commerce
services focus
Accenture Digital is the growth engine at Accenture, working closely with the
Accenture strategy, technology, and operations teams to create a competitive
advantage. Accenture Digital works with the top 10 global pharmaceutical
companies, seven of the top 10 global consumer goods and services companies,
and seven of the top 10 largest global retailers.

3. For For eBusiness & Channel Strategy Professionals
Accenture Digital Is A Leader Among B2C Global Commerce Service Providers 3
© 2015, Forrester Research, Inc. Reproduction Prohibited February 9, 2015
Accenture Digital Evaluation Overview
Industry
strategy
Accenture has serviced clients across the spectrum of B2C and B2B industries,
including distribution and retail, manufacturing, automotive, hospitality,
transportation, chemical, energy, communications/media/technology, airlines, and
even financial services and government.
eCommerce
focus
Accenture Digital’s B2C eCommerce practice is robust and includes all facets
of digital strategy, experience design, replatforming, development, OCM,
ERP implementation, analytics, mobility, digital marketing, application and
infrastructure outsourcing, and digital operations across a variety of major
platforms and technologies.
Omnichannel
commerce
focus
Accenture Digital is well-versed and experienced in designing and delivering on
the promise of omnichannel for its B2C customers. Accenture Digital’s experience
spans across online, mobile, branch store, call (and chat) centers, social, and field
sales. Accenture has established a B2C commerce CoE where it has compiled and
inventoried various go-to-market materials, delivery assets, accelerators, and case
studies. Innovations delivered by Accenture Digital have ranged from midtier
architecture driving high availability and performance, store-front syndication,
special offer/catalog syndication, Water-Scrum-Fall methodology, business case
development and rationalization on B2C relevant outcomes, channel management
approaches, and targeted functional build lists.
Digital business
transformation
focus
Accenture Digital has established and operates a dedicated organization to digital
transformation and operations. This team delivers strategy, architecture, digital
marketing, managed services (application and infrastructure outsourcing), and
operations. Accenture has brought and delivered innovative B2C experiences;
implemented new business models and brand projection into online and mobile;
assessed the current state; designed organizations; and helped with recruiting,
career tracking, and compensation for domestic and international organizations.
These complex end-to-end programs have always been rooted in customer need
and expectation, including personalization of experiences, product catalogs, and
pricing strategies.
Innovation
and digital
acceleration
Accenture Digital operates Customer Innovation Centers and has partnered with
customers to establish customer-specific labs. In addition, Accenture Digital has
conducted primary research and authored thought leadership pieces on various
B2C commerce topics.
Mobile
commerce
focus
Accenture Digital maintains a dedicated mobility business unit that is capable of
delivering on all aspects of the mobile communications strategy, including design,
development, delivery, hosting, and maintenance. Accenture Digital’s successes are
many in the B2C spaces, including innovative marketing (and global) syndication
as well as connected vehicle. Accenture uses industry available accelerators and
software development kits.
Pricing
structure
Accenture Digital has engaged in all types of pricing models, including time and
material, not to exceed, fixed price, and outcome-based share.

4. For For eBusiness & Channel Strategy Professionals
Accenture Digital Is A Leader Among B2C Global Commerce Service Providers 4
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located at www.forrester.com. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. 115405_Accenture Digital
Accenture Digital Evaluation Overview
MARKET PRESENCE
Clients Accenture Digital has won more than 1,500 new B2C commerce projects in the past
24 months and continues to provide managed services for more than 750 clients.
Financials Accenture Digital posted a revenue of approximately $5 billion and a growth rate of
25%.
Global presence Accenture Digital has substantial resources in North America, followed by Europe,
Latin America, and the Middle East.
Vertical
presence
Accenture Digital is present in all industries listed below.
Why Read This Report
From The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015
In Forrester’s 77 criteria evaluation of the top 10 global commerce service providers (GCSPs), we
found that Deloitte Digital, SapientNitro, Accenture Digital, Razorfish Global, Cognizant, and
IBM Global Business Services lead by offering a complete suite of B2C commerce services. Tata
Consulting Services, HCL Technologies, Infosys, and Wipro offer a compelling combination of
digital strategy and technical execution capacity focused on B2C businesses. The purpose of this
report is to help eBusiness and channel strategy professionals choose the best fit digital business
partners to help them accelerate digital transformation and meet the rapidly changing expectations
of customers.