This document discusses accelerating and modernizing Microsoft workload migrations to AWS. It provides an overview of Microsoft workloads that can run on AWS, optimization levers, and architecture options for licensing and resource consumption. Best practices for migration acceleration and modernization are presented, along with a case study of Guinness World Records' experience migrating to AWS. Resources and programs for getting started with Windows workload migrations on AWS are also outlined.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Accelerate and Modernise
Microsoft workload migrations on
AWS
Harjeet Kumar - EMEA Microsoft Partner Segment Lead, AWS
Rob Howe - IT Director, Guinness World Records

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda
MicrosoftWorkloads on AWS Overview
Levers of Optimisation for Microsoft workloads
Architecture, Licensing,Actual Resource Consumption
Migration acceleration and Modernisation with best practices
Fireside chat – GuinnessWorld Records
Resources and next steps

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Service offerings
125
Over
Availability & Performance
Spanning 18 geographic regions
55Availability Zones
Experience & Innovation
Running Windows workloads
10years
Databases Migrated
Database Migration Service
Security & Compliance
FISMA, HIPAA, GDPR, ITAR, EU Model Clauses
Compliance Certifications
SOC-1,2,3 FIPS, ISO
Since 2006
67price reductions
90000
Why AWS for Microsoft Workloads?

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
• IDC estimates that AWS accounted for
approximately 57.7% of total Windows instances
deployed in the public cloud IaaS market, followed
by Microsoft Azure at 30.9%.The rest of the market
collectively accounted for the remaining 11.4% of
Windows instances deployed in the public cloud
IaaS market during 2017.
• IDC notes the Windows public cloud IaaS market
continues to expand due to the growing usage of
public cloud IaaS among enterprises and the
movement of Windows workloads into public cloud
IaaS.
Windows segment of the Infrastructure as a
Service Market
Note: Includes Windows instances deployed in the public cloud IaaS market during 2017
Source: IDC estimates, 2018
Amazon Web
Services
57.7%
Microsoft
Azure
30.9%
Others
11.4%
Worldwide Windows Public Cloud IaaS
Instances by Cloud Provider, 2017
IDC, Windows Server Operating Environment Market Update, Doc # US44217118, Aug 2018
Amazon NDA Only

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Advanced Threat Analytics
BizTalk
Core Infrastructure Suite
R Server Microsoft Office
Exchange Server Project Server
SharePoint Server
Skype for Business Server
SQL Server
System Center
System Center Server
Visual Studio
Visual Studio Team
Foundation Server
Windows Desktop Enterprise
Operating System
Windows Server
MSDN
Remote Desktop
Services
Microsoft Dynamics
Run any Microsoft workload on AWS

6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Windows Deep Learning AMI
Hyper-V support in SMS
Application-consistent Snapshots through VSS
WS 2008 & SQL Server 2008
Visual Studio Toolkit
Microsoft SCOM plug-in release
AWS Directory Service
EC2 Dedicated Hosts (BYOL)
Microsoft SharePoint 2016 (Marketplace)
Windows Server 2008 R2
SQL Server 2008 R2Windows Server 2003
.NET SDK
Microsoft SCVMM Plug-in
Windows Server 2012
SQL Server 2012
AWS Tools for Windows PowerShell
Amazon RDS adds SQL Server
EC2 Run Command
EC2 Systems Manager
Windows Server & SQL Server 2016
EC2 Dedicated Instances (BYOL)
.NET on
Lambda
NEW!
SAP instance on AWS 2012
Trusted Advisor
checks for Windows
SQL Server 2017
X-Ray .NET SDK
CustomerAdoption
Today2008
Pace of innovation for Windows on AWS

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Global Infrastructure
AZ
AZ
AZ AZ AZ
Transit
Transit
18 Regions
55 Availability Zones
120+ Edge Locations
Announced plans for 12 more Availability
Zones and 5 more Regions in Bahrain, Hong
Kong, Sweden, South Africa and a second
AWS GovCloud Region in the US.

8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Flexible options for Microsoft licenses in the AWS cloud
1. Flexible pay-as-you-go licensing
choices
2. Bring your license mobility benefits to
AWS
3. Bring your legacy licenses to AWS
without paying software assurance
Dedicated options for
licenses not eligible for
License Mobility
Default tenancy
for License Mobility eligible
products with
Software Assurance
AWS licensing
Buy license-included
instances from AWS
(Windows Server, SQL
Server)
Bring licenses to AWS

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Default Tenancy Instances Dedicated Instances Dedicated Hosts
Customer A
Customer B
Customer C
Customer D
Customer E
Customer E
Multi-tenant servers host instances
for multiple customers
AWS determines which host
instances run on
You pay per-instance
Single-tenant servers host instances
dedicated to one AWS account
AWS determines which host
instances run on
You pay per-instance +
hourly fee per region
Single-tenant servers host instances
dedicated to one AWS account
Launch instances to same physical server
through targeted placement
You pay per-host, per-hour
Customer A Customer A
EC2 Instances: Default and Dedicated Tenancy

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Mixed Licensing Model is a Win-Win Situation
Use BYOL for core (slowly varying) infrastructure
Large potential savings by reusing licenses
AND
Use License Included for varying infrastructure
Take advantage ofAWS Auto Scaling
Less management overhead, pay-as-you-go

11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Migration Acceleration and Modernisation
• Cloud Migration enables you to pay
for what you used last month, not
what you guess you will need next
year.
• Enable teams to experiment, and fail
fast, without significant investment.
Modernise the
Operating
Systems
Modernise the
Applications
Migrate
to
Cloud
Avail the
benefits of
cloud
Lenient , low risk migration
Cloud benefits
feed modernisation
Low
upfront cost
Early migration
results in early
ROI
CostandRisk
On Premise
In AWS
Migration
On Demand:
Monitoring and
Stabilizing
Early
modernisation
Reserved: Optimisation

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Inventory
What if Estimated results

14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Categorize, strategize your enterprise apps
Tier Characteristics Migration path % of portfolio

15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Typical paths to migration

16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Leverage cloud migration best practices
Regulatory
compliance
Database
Migration
Migrate to
learn
Migrate
for Speed

17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Customer
Experience
Operational
Excellence
Business
Model
Helping customers reinvent their business with
Microsoft Workloads on AWS
Enabling Digital Transformation in the Cloud

18. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Windows on AWS Adoption Patterns
Customer Experience Business Model Operational Excellence
Delivering
more responsive
and predictive solutions
Exceeded anticipated sales
volumes by 2x
Improved performance
of e-commerce platform by
30%

19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Fireside chat
Rob Howe
IT Director, Guinness World Records.

20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Programs to accelerate migration
AWS Rapid Migration Program
• Engage an APN Advanced-tier partner to:
• Rapidly migrate your first Windows application to AWS.
• Migrate and upgrade SQL Server.
• Validate qualifying apps migrations or deployment
scenarios.
AWS Migration Assessment (AMA)
• Engage an APN Advanced-tier partner to:
• Visibility on application and infrastructure footprint.
• Get detailed view of Actual Resource Consumption
(ARC).
• Price out EC2 options in an optimized state.

21. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Windows training & resources to get started
Windows technical bootcamps
• Windows Workloads on AWS Bootcamp
• AWS .NET Developer Dojo
• Migrating Windows Applications to AWS
• AWS Systems Manager Bootcamp
Microsoft business training for APN partners
• On-site or classroom immersion course
• E-learning modules
Microsoft licensing on AWS
• Live or on-demand webinars
• Dedicated licensing specialist
Learn more at:
http://aws.amazon.com/windows/
http://aws.amazon.com/partners/windows
Solutions space:
https://aws.amazon.com/solutionspace/
Take a Hands-on Lab:
https://www.qwiklabs.com/quests/13
Sign up for free at:
http://aws.amazon.com/getting-started
Contact Us
microsoft@amazon.com

22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank You