Sheru Classic 2011 will be the first international professional fitness exposition and bodybuilding championship held in India. It will include professional men's bodybuilding and women's figure competitions, with a prize money of $150,000, making it one of the highest payout competitions in the world. Top bodybuilders like Jay Cutler, Phil Heath, and Kai Greene will participate, treating Indian audiences to the "Olympics of bodybuilding." The event aims to educate Indians about health, fitness, and the sport through world-class athletes.