3. The ABM Leadership Alliance unites industry-leading technology partners to educate B2B marketers
about how developing and deploying an ABM strategy can help them close bigger deals with target
accounts and increase pipeline velocity. ABM Leadership Alliance subscribers gain insights on ABM
strategy, frameworks, best practices, and tech stack knowledge from thought leadership content and
quarterly integrated programs ran by the combined force of the ABMLA partners.
ABOUT ABM LEADERSHIP ALLIANCE
4. The full power of ABMLA’s integrated approach is through multi-channel engagement tactics
including webinars, reports, surveys, in-person events and email. The programs are amplified
through each member’s network.
Pre-Engagement
Amplification
• Social Channels
• Member promotion
• Content Syndication
• eNewsletters
• Email promotion
Engagement
Activities
• Webinars
• Virtual Events
• In-person Events
• Cocktail Hours
• Surveys
• Reports
Post-Engagement
Amplification
• On-demand access
• Social Channels
• Website
• Email promotion
• Member promotion
ABMLA’S INTEGRATED APPROACH
6. SUBSCRIBER AUDIENCE BREAKDOWN
30k+ SUBSCRIBERS
Participating across ABMLA programs
72% $1B+ Revenue
On average in Organization Revenues
5000+
Program Registrations per year
COMPANY REVENUE JOB TITLES
7. FY21-FY22 LEAD DELIVERY BREAKDOWN
5 Programs
Ran by ABMLA for members
5k Total Leads
Delivered to ABMLA members
68% $1B+ Revenue
On average in Organization Revenues
COMPANY REVENUE JOB TITLES
9. FY22-23
CALENDAR
FALL 22’
Oct, Nov, Dec
Program:
ITSMA ABM
Benchmark Study
WINTER 23’
Jan, Feb, March
Program:
Recipe for Success
Virtual Event & eBook
SPRING 23’
March, April, May
Program:
ABM Awards &
Hybrid Networking
Event
SUMMER 22’
July, Aug, Sept
Program:
Webinar Growth
Acceleration
Additional Program
Opportunity:
Dreamforce Women
in Revenue Event
10. Growth Acceleration Webinar
Even though Account-Based Marketing (ABM) has quickly
become the primary go-to-market strategy for leading B2B
companies, most organizations struggle with implementing
a successful ABM strategy. This webinar will be a how to
on ABM tech stack optimization, building out teams, cross-
team alignment and expected results.
What’s included:
● Webinar including a thought leader and member
speakers
● On-demand webinar promotion
FY22-23
CALENDAR
Opted-In
Lead Goal:
1000
SUMMER 22’
July, Aug, Sept
11. ITSMA ABM Benchmark Study
As ABM increasingly becomes business as usual, this
essential study provides critical insight into the current
state of play with ABM, what’s working for the most
effective programs, and the investment priorities required
to maximize business impact.
What’s included:
● Qualitative member customer interviews
● Survey
● Benchmark report
● Webinar on key findings
FY22-23
CALENDAR
Opted-In
Lead Goal:
2500
FALL 22’
Oct, Nov, Dec
12. Recipe for Success Virtual Event + eBook
The ABMLA members serve up a mixture of growth recipes
filled with ingredients and step-by-step instructions to take
action on your revenue goals.
What’s included:
● Virtual event with Growth Recipes from each member
● Growth Recipe eBook
● Landing page with all recordings for on-demand
promotion
FY22-23
CALENDAR
Opted-In
Lead Goal:
1500
WINTER 23’
Jan, Feb, March
13. ABM Awards + Event
With the movement of ABM innovation, we are highlighting the
best of the best in ABM. Top performing programs will be
shared across multiple channels to highlight technology,
strategy, internal alignment and results. Winners will include
ABMLA member’s customers & prospects.
What’s included:
● Chance to highlight your customer’s ABM programs
● 20 top ABM program award winners in 5 categories
● Award winner announcement blog
● Webinar with member’s customer speakers
● Hybrid networking event for members
customers + prospects
FY22-23
CALENDAR
Opted-In
Lead Goal:
1500
SPRING 23’
March, April, May
15. SPONSORSHIP PRICE
$30,000
SPONSORSHIP INCLUDES
● Logo placement on ABMLA website &
promotions
● Participation in 4 programs (once a year)
● Potential speaking session opportunities
(not guaranteed)
● Access to full opt-in registration &
attendee lists when registration
requirements are hit (name, title, company,
email, country)
● Company page on ABMLA website with
resources, main CTAs, etc.
MEMBER COMMITMENT
● Monthly steering committee participation
● Promotion of all ABMLA programs through
email and social channels
GOLD
SPONSORSHIP
16. SPONSORSHIP INCLUDES
● Participation in 4 programs (once a quarter)
● Access to full opt-in registration & attendee lists
when registration requirements are hit (name, title,
company, email, country)
● Company page on ABMLA website with resources,
main CTAs, etc.
PLATNIUM BENEFITS
● Priority logo placement on ABMLA website &
promotions
● At least one guaranteed speaking session
opportunity a year
MEMBER COMMITMENT
● Monthly steering committee participation
● Promotion of all ABMLA programs through email
and social channels
SPONSORSHIP PRICE
$45,000
PLATINUM
SPONSORSHIP
(2 available)
18. Sponsorship Additional Cost: $30k
Dreamforce Dates: Sept 20-23
Event Date: Sept 21 @ 6:30pm
Location: Museum of Modern Art (right across the
street from Dreamforce location)
Format: Cocktails & Apps + Panels
Attendees: Director +, 400 registration goal
What’s Included:
• Logo placement across all promotional
materials
• Receive all opted-in leads
• Opportunity to deliver a custom
engagement station at member’s
expense. Examples: chocolate tasting,
juice station, whiskey tasting
WOMEN IN REVENUE EVENT @ Dreamforce
