1. ABB
ABB (China) Limited Bundling Project Sales

2. 2 3
目录
Contents
ABB电力产品组合方案
ABB Bundling Project Sales
04
06 我们的定位
Our Position
11 行业分布
Industry Distribution
14 成功案例
Success story
15 强大的客户基础
Strong Customer Base
10 业务范围
Business Scope
08 我们的价值
Our Value
12 强大的本地化研发、生产及销售网络
Strong localized R&D, production and
sales network

3. 4 5
Bundling Project Sales (BPS) is one of the departments in the
Front End Sales organization of ABB China Power Product
division. It provides the customer one-stop bundling
products/service solutions by using one single interface to offer
more than two different products in a substation. We devote
ourselves to support industrial electrification, EPC, commercial
buildings and utility customers to enhance their operational
productivity. We deliver professional electrification proposals,
quality bundling power products, and a full range of services to
ensure the reliable and efficient distribution and utilization of
power supply.
ABB(中国)有限公司电力产品组合方案部属于电力产品前端销
售，是一个为客户提供一站式的电力产品组合方案和服务的部
门。通过提供包括两种或者多种电力产品的组合供应和项目管
理服务为工业用电、工程总承包、商业楼宇、公共事业等客户
提供安全与高效的电力产品解决方案，力求以更高效、更专
业、更低成本的电力产品组合供应模式为各类用电项目带来可
靠，便捷的电力供应。
ABB电力产品组合方案 ABB（中国）有限公司电力产品组合方案
ABB电力产品组合方案
ABB Bundling Project Sales
■ 统一的采购界面——更高效的流程
■ 优化的方案设计——更低的采购成本
■ 高效的项目管理——更低的执行风险
■ Unified interface, more efficient procurement process
■ Optimized design, less purchasing cost
■ Efficient project management, less execution risk
ABB电力产品组合方案ABB（中国）有限公司电力产品组合方案

4. 6 7
我们的定位
Our Position
我们的定位 ABB（中国）有限公司电力产品组合方案 我们的定位ABB（中国）有限公司电力产品组合方案
ABB现有各种电力产品采购模式
ABB current business models
电力产品组合方案填补了单一产品供货和交钥匙工程之间的空白
The Bundling Project Sales model fills the gap between product sales and the system provider
多种产品组合
－ 电力产品组合销售团队
Bundled products purchasing
－ Bundling Project Sales
Department
交钥匙工程
－ ABB系统业务单元
Turn-key
－ ABB Electrification Unit
单一产品采购
－ ABB产品销售部门
Product Sales
－ Loose product supplied
from ABB factories

5. 8 9
我们的价值
Our Value
降低技术风险
ABB作为一家在工业领域主要的电气设备供应商, 产品覆盖从低
压开关到超高压系统。电力组合方案可根据项目要求，提供最
优化的供电方案及最合适的电力产品。
ABB最前端的科技力量和本地经验的综合利用, 可以保证电力产
品有效的集成，构成完整、稳定的电力系统，提高供电质量和
用电效率。
所有产品统一沟通界面。无论是在项目方案准备的前期，还
是在项目采购及执行的后期，都有专业的项目经理进行统一
管理。
降低商务成本
所有不同ABB厂家生产的产品都有统一的沟通界面及统一的商
务条款，避免了多头联络及重复谈判的繁琐。
降低项目执行风险
统一的项目管理界面来协调设备接口，解决可能的项目争议并
对项目过程中可能遇到的问题，及早预测，及时解决，保证项
目的顺利投运。
降低项目成本
减少人力付出
高效的产品统一界面采购流程，节约工程、采购、项目管理
资源。
缩短项目执行周期
大幅缩短前端采购时间, 根据交货计划灵活规划设计及生产时
间，减少仓储成本。
Reducing technical risk
As a leading electrical equipment supplier, ABB’s product
portfolio covers everything from low voltage switchgear to
ultra high voltage system. BPS can provide an optimized
electrification solution and the most suitable equipment for
each individual project.
By combining cutting edge technology with rich local experience,
ABB is able to ensure the effective integration of the electrical
products, providing a complete, stable power system to
improve the quality and efficiency of the power supply.
A single interface during the whole project duration for all of
the products provided, from the proposal preparation to the
project execution stage.
Reduce the business co st
A single interface will manage all the relevant products provided
by the different ABB manufacturers. Common commercial
terms and conditions will be adopted in the contract. This
approach will help avoid the multi contact channels and reduce
duplication in the commercial negotiation.
Reduce the project management risk
Our integrated project management team will help solve any possible
interface problem among the different products and take the
necessary action to proactively ensure smooth project execution.
Reduce the overall project cost
Reduce the manpower required
The single procurement interface will simplify the purchasing
and project management work.
Shorten the project cycle
The BPS model can significantly reduce the front-end
procurement and project execution time and optimize the
design and production plan, reducing the inventory cost.
我们的价值 ABB（中国）有限公司电力产品组合方案 我们的价值ABB（中国）有限公司电力产品组合方案

6. 10 11
业务范围
Business Scope
ABB电力产品组合方案致力于为不同种类的工业和公共事业的
客户提供全面、优化、经济和高质量的电力输配电产品组合解
决方案。我们的服务依托于ABB强大的本地化研发、生产基地
及售后服务团队，更加可靠专业。我们是ABB中国30家生产企
业最直接的多种电力产品组合统一采购的界面。
业务范围 ABB（中国）有限公司电力产品组合方案 行业分布ABB（中国）有限公司电力产品组合方案
行业分布
Industry Distribution
工程总包品
Engineering,
procurement and
construction
石油化工
Oil, Gas and
Petrochemical
商业楼宇
Commercial
Buildings
制造和消费品工业
Manufacturing
and light industry
矿业
Mining
冶金
Metal
风力发电
Wind Power
电厂
Power Plant
ABB BPS function is devoted to providing professional power
transmission and distribution bundling equipment solutions to
various industrial and utility customers, backed by the strong
ABB local R&D and manufacturing capability. It is an efficient
procurement channel for customers to buy a variety of high-
end electrical products produced by 30 different manufacturers
in ABB China.
工程的前期咨询
Project proposal
consultation
项目管理
Project management
设备交付
Equipment delivery
安装和调试指导
Instruction of
commissioning
and erection
售后服务
After-sales
service

7. 12 13
■ 优质，先进的产品
■ 覆盖广泛的销售，服务网络
■ 专业的工程，销售人员
■ 强大的本地化研发和生产基地
■ Advanced and high quality products
■ Wide coverage of sales and service networks
■ Professional engineers and sales people
■ Strong local R&D and production base
强大的本地化研发、生产及销售网络
Strong localized R&D, production and sales network
Wulumuqi
Lanzou
Chengdu
Guiyang
Nanning
Chongqing
Huhehaote
Beijing
Shijiazhuang
Tianjin
Haerbin
Changchun
Shenyang
Dalian
Kunming
Datong
Zhengzhou
Hefei
Wuhan
Wuxi
Suzhou
hangzhou
Ningbo
Shanghai
Wenzhou
Fuzhou
Xianggang
Xinhui
Dongguan
Zhongshan
Guangzhou
Shenzhen
Xiamen
Changsha
Nanchang
Taiyuan
Xian
Yantai
Qingdao
Nanjing
Jinan
Zibo
研发及技术中心 R&D and technology center 变压器 Transformer
高压 High voltage
中压 Medium voltage
变电站业务和网络管理业务
Substation and network management
发电业务
Power generation
ABB中国研究院
ABB Corporate Research China
北京ABB高压开关设备有限公司
ABB High Voltage Switchgear Co., Ltd., Beijing
西安ABB电力电容器有限公司
ABB Xi'an Power Capacitor Co., Ltd.
厦门ABB华电高压开关有限公司
ABB Huadian High Voltage Switchgear ( Xiamen) Co., Ltd.
北京ABB高压开关设备有限公司
ABB High Voltage Switchgear Co., Ltd., Beijing
厦门ABB开关有限公司
ABB Xiamen Switchgear Co., Ltd.
厦门ABB输配电自动化设备有限公司
ABB Transmission and Distribution
Automation Equipment (Xiamen) Co., Ltd.
厦门ABB电器控制设备有限公司
ABB Xiamen Electrical
Controlgear Co., Ltd.
天津ABB开关有限公司
ABB Tianjin Switchgear Co., Ltd.
上海ABB工程有限公司
ABB Engineering (Shanghai) Ltd.
北京ABB贝利工程有限公司
ABB Bailey Beijing Engineering Co., Ltd.
ABB高压技术中心
ABB HV Technology Center
ABB中压技术中心
ABB MV Technology Center
ABB变压器设计中心
ABB Transformer Design Center
重庆ABB变压器有限公司
ABB Chongqing Transformer Co., Ltd.
中山ABB变压器有限公司
ABB Zhongshan Transformer Co., Ltd.
大同ABB牵引变压器有限公司
ABB Datong Traction Transformer Co., Ltd.
上海ABB变压器有限公司
ABB Shanghai Transformer Co., Ltd.
合肥ABB变压器有限公司
ABB Hefei Transformer Co., Ltd.
图释 Figure
● 研发中心 R & D center
● 生产基地 Production base
● 销售网络 Sales network
核心竞争力 ABB（中国）有限公司电力产品组合方案 核心竞争力ABB（中国）有限公司电力产品组合方案

8. 14 15强大的客户基础ABB（中国）有限公司电力产品组合方案
强大的客户基础
Strong Customer Base
成功案例
Success story
上海辰山植物园项目
在上海世博会园区的西南方向，有一座美丽的植物王国——上
海辰山植物园。这是上海世博会最大的生态配套项目, 作为亚洲
最大的生态植物园，上海辰山植物园内建有重要的变配电所，
以支持园区内的科研中心、能源中心、温室等重要设施，因此
对电力设备的要求极高。
为了得到最佳的供电解决方案，辰山植物园业主选择了ABB电
气设备组合的方案，将一整套变电站产品，包括高压、低压开
关柜、变压器、箱式变电站等不同产品，交由ABB电力产品部
前端销售的组合销售部门进行打包组合。他们从原先要面对十
几家潜在供货商，到只要面对ABB组合销售部的一个部门完成
了所有主要电力设备的采购及项目管理工作，从而即方便的选
择了ABB高质量的设备，节省了大量的时间和人力成本，又降
低了项目风险，保证了设备的及时投运。
ABB通过其优质的产品及良好的服务帮助上海辰山植物园一起
演绎了本届世博会的主题：城市，让生活更美好。
Shanghai Chenshan Botanical Garden Project
Chenshan Botanical Garden, which is compared to the British
Royal Botanical Garden Kew, is located southwest of the
Shanghai World Expo site. This is the biggest botanical gar-
den in Asia, as well as the biggest ecological project to match
the Shanghai Expo. With a research center, an energy center
and a greenhouse, the garden has a high demand for power
equipment and supply.
In order to get the best electrification solution, the customer
chose the ABB BPS model to provide the bundling equipment
package, including the LV and MV switchgear, transformer
and compact substation etc. from four different ABB manu-
factures. Thanks to this business model, they do not have
to keep in contact with over a dozen of different potential
suppliers. Instead, ABB BPS provides a single interface of
different products in the whole project process. It helps them
not only obtain the high quality ABB products, but also save
time and man power as well as reduce the project risk.
ABB, through its high quality products and good service,
helps Chenshan Botanical Garden exemplify the theme of the
expo – Better city, better life.
成功案例 ABB（中国）有限公司电力产品组合方案

9. ABB（中国）有限公司
上海市西藏中路268号
来福士广场（办公楼）7楼
200001
电话：＋86 21 23288888
传真：＋86 21 23288678
www.abb.com.cn
ABB(China) Limited
7th Floor, Raffles City (Offfice Tower), 268
Xizang Zhong Lu, 268 Xizang Zhong Lu,
Shanghai,200001, P.R.China
Tel: ＋86 21 23288888
Fax: ＋86 21 23288678
www.abb.com.cn
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