This document discusses the issue of abandoned shopping carts in e-commerce and provides strategies for recovery. It notes that 76% of online customers abandon their shopping carts before making a purchase. While the reasons can vary, email retargeting using relevant content (the 3 Rs of retarget, relevant content) can help win back up to 10% of lost sales. Specifically, emails see open rates of 59%, click through rates of 30%, and 61% of clicks leading to a purchase. Implementing email retargeting provides an opportunity to increase average order value by 5% and save abandoned shopping carts.

1. ABANDONED SHOPPING CARTS
BACK TO BASICS

2. “The global volume of e-commerce is
growing rapidly. So is the amount of
abandoned shopping carts.”
–EMIL ERIKSSON, APSIS E-COMMERCE EXPERT

3. Abandoned what?
?

4. When visitors come
to your webshop,
poke around,
maybe even choose
something to put
in their carts...

5. 0
But then leave your webshop
without buying anything!

6. That’s
the abandoned
shopping cart
syndrome.

7. And it’s happening everywhere.

8. “Wait, I haven’t noticed anything!”
- you may be thinking.
But are you sure?
?

9. of online customers abandon
their shopping cart before a purchase.
(Q3 2015)
76%

10. So let’s say your average order value is 50 EUR.
100
x x =
50EUR
76% 3800EUR
POTENTIAL ORDERS
AVERAGE VALUE
ABANDONMENT
RATE
LOST SALES/DAY

11. But why?
?

12. Many things can
happen. Just put
yourself in your
customer’s shoes.

13. Maybe they felt like window shopping.
(“Oooh, look at that dress!)

14. Maybe they couldn’t pay
the way they wanted to.
(“What? Only PayPal?”)

15. Maybe they
thought your
checkout
process was a bit
too complicated.
(It happens
to the best of us.)

16. Or maybe it was something else entirely.

17. So the question is: what can you do?
Is there no hope?
?

18. There’s always hope.

19. of your lost sales can be recovered
with appropriate measures.
10%

20. So if your average sales loss/day is still 3800 EUR,
x =380EUR30 11 400 EUR
POSSIBLE WIN BACK/
DAY
DAYS/MONTH AVERAGE SALES
RECOVERY
POTENTIAL/MONTH

21. But how?
?

22. One word:
EMAIL.

23. Email will help you win back your customers.
All you need? The 3 Rs.

24. THE 3 Rs
Retarget your customer emails
with relevant content
for fast results.

25. Like this!

26. Or this...

27. Or maybe
even
like this!

28. As for results?

29. ... with every email worth more than 30 EUR.
SALES UPLIFT
EMAIL OPEN RATE
OF CLICKS LEAD TO
A PURCHASE
HIGHER AVERAGE
ORDER VALUE
59%
30%
61%5%

30. Looks good, doesn’t it?
So now there’s only one more question.
?

31. Are you ready
to save your
abandoned
shopping carts?

32. Want to start saving carts right now?
Discover our easy-to-use
APSIS Ecom tool for yourself.
BOOK YOUR FREE TOUR

33. THANKS FOR READING!
WE HOPE YOU FOUND THIS
PRESENTATION SUPER USEFUL.
IF YOU’D LIKE TO KNOW EVEN
MORE ABOUT ABANDONED SHOPPING CART RECOVERY,
CHECK OUT WWW.APSIS.COM -
OR BETTER YET,
DROP US A LINE AT HELLO@APSIS.COM.
CAN’T WAIT TO HEAR FROM YOU!