A/B testing is used in digital marketing to test two versions of a page or design, labeled A and B, to see which performs better. The document discusses testing two versions that are largely the same but have different click-through rates, with one version outperforming the other. The document is brief and does not provide much additional context around A/B testing.

1. A/B TESTING
IN DIGITAL MARKETING

4. Both A & B r same but CTR is different…

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