Luiz Centenaro talks to FAU Marketing students about conversion rate optimization and A/B Testing.

1. A/B
TEST
YOUR FACE OFF
@LuizCent #FAUCRO

2. WHO AM I?
#FAUCRO
Luiz Centenaro
Digital Marketing Consultant
Email: Luiz.Cent@gmail.com
Blog: eCommerceCosmos.com/blog
Twitter: @LuizCent
LinkedIn: linkedin.com/in/luizcentenaro
Newsletter: http://centena.ro/ecommerce-news
@LuizCent

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#FAUCRO
SOCIAL
CONVERSIONS

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WHAT IS A/B
TESTING?

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A/B TESTING PROCESS

7. A/B TESTING EXAMPLES
Adore Me has found that the right model matters even more than price

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Multivariate testing brought Bing an additional $80 million in annual revenue

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Switching the shade of blue used on advertising links in Gmail and
Google search earned the company an extra $200m a year in revenue

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How Obama Raised $60 Million by Running a Simple Experiment

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Version A, with the fillable donation form, increased donation click
throughs 23% over the button version.

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How BuildDirect Earns and Extra $1 Million per Month

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Kaizen Method

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The $300,000,000 Button

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Tracking Shopping Cart Abandonment In Google Analytics

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Discovering Pages with High Bounce Rate/Exit Rate

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Other Places You Can A/B Test?

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Funded CRO Startups

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Links & Tools
http://www.fastcompany.com/3038740/most-creative-people/this-
lingerie-company-a-b-tests-the-worlds-hottest-women-to-see-
who-mak
http://blog.optimizely.com/2010/11/29/how-obama-raised-60-
million-by-running-a-simple-experiment/
http://blog.lemonstand.com/cart-abandonment-google-analytics/
http://www.experimentengine.com/
http://unbounce.com/
https://vwo.com/
http://www.uie.com/articles/three_hund_million_button/
http://ecommercecosmos.com/ab-testing-your-button/

27. Questions?

28. Twitter: @LuizCent
Skype: Luiz.Cent
Gmail: Luiz.Cent@gmail.com
LuizCentenaro.com