A/B test in email marketing
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An A/B test was conducted on email subject lines to improve open rates, with the hypotheses that including the recipient's name and offering a multi-course deal without a specific date would perform better. The test found that the second subject line led to more opens, and conclusions included the need to improve the email database and that including the recipient's name and an enticing offer without a date worked best.
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The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
A/B test in email marketing
- 1. A/BTest Essential technique in Email Marketing
- 2. Study II How to improve email marketing withA/BTest
- 3. Subject Line
- 4. ImproveOpen Rate HYPHOTESIS I [name], Pizza 3 Course Every Wednesday HYPHOTESIS II [name], 3 Course Feast forTwo
- 6. Version B is the winner
- 7. Results
- 8. Conclusions 1. Improve our Data Base. Many emails wasn´t openning.Why? 2. Offer in the subject line without date. 3. Name in the subject line is working. 4. Leave 24 hours to choose the best versión.