This document summarizes research into the level of awareness and impact of Attendance Allowance (AA) in the North East of England. The research found that: 1) Many recipients were previously unaware of AA or did not think they were eligible, finding the application process difficult without help from an advice center; 2) AA has made a positive difference to recipients' lives by helping with costs of care, transport, social activities and more; 3) There is still a stigma around claiming benefits due to beliefs ingrained from previous generations. Recommendations include tackling stigma through myth-busting, providing more information about AA in medical settings, and exploring how to target friends/family of those who may be eligible.