This document discusses a world without digital technology by posing hypothetical scenarios where computers were never invented, mobile technology did not exist to keep people constantly connected, marketing strategies relied on luck rather than targeting audiences, and an alternative digital age never emerged. It suggests considering what life would be like without these digital advancements by asking "what if..." in various situations.

1. Imagine

2. What if... Computers weren't invented?

3. What if... There is no mobile technology that can keep us connected in a span of seconds 24/7 ?

4. What if... You are still targeting your audience by sheer luck?

5. What if... Your strategy become extinct?

6. What if... There is no alternative in your marketing communication?

7. What if... The digital age never came upon us?

8. These are just few of the what if’s in a world without digital. Now ask yourself what if...