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A study of investors perception towards the mutual fund investment
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Oct. 08, 2014
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1. 1. PROJECT REPORT ON “Mutual fund simplified” AT ICICI SECURITIES SUBMITTED TO: SHRI CHIMANBHAI PATEL INSTITUTE OF
MANAGEMENT AND RESEARCH, AHMEDABAD (2013-2015) In partial fulfillment or the requirement for the degree of Master of Business
Administrator Gujarat Technological University, Ahmadabad Prepared By HINGAL SATYADEV ENROLLMENT NO. :- 137680592120 1st Year (SEM II)
Under the guidance of: Internal guide: External guide: Prof. Priyanka shah Mr. Shatis Bhalara 1 Mr. Bhumis Patel
2. 2. DECLARATION I Hingal Satyadev student of Shri Chimanbhai patel institute of Management and Research, Ahmedabad hereby declare that the
information presented in this report is correct to the best of my knowledge and has been prepared on the basis of information gained. It is collected and
processed for utilizing my learning in the class of marketing management. The report is an original work and has not been presented anywhere before. Date:
HINGAL SATYADEV 2 Roll no:44 ENROLLMENT NO. 137680592120 MBA (SEM II) Place: AHEMEDABAD
3. 3. ACKNOWLEDGEMENT This successful project report has been made possible through the direct co-operation and guidance of various people for whom I
wish to express my appreciation and 3 gratitude. First of all would like to express my sincere gratitude to our department that has given me an opportunity and
special thanks to my guide PROF. PRIYANKA SHAH (Marketing Specialization) who have always provided me guideline whenever needed. I extend my
heartiest thanks to Mr. Shatis Bhalara (BRANCH MANAGER OF ICICI SECURITIES RAJKOT BRANCH) and Mr. Bhumis Patel (TRAINER) who have
given me an opportunity to work under him and help me to complete my project in ICICI SECURITIES. I would like to acknowledge the advice and
suggestion of all the staff member of ICICI SECURITIES who have directly or indirectly helped me in the project. Last but not in least I offer my sincere
thanks to my parents, cousin and friend for their encouragement. THANKING YOU HINGAL SATYADEV
4. 4. EXECUTIVE SUMMARY It presents an introduction to the thesis and throws light on the introduction on mutual fund awareness of the customers and its
current scenario. Further the chapter gives an overview of the mutual fund. And also deals with the research work done in the field of the different constructs
identified for the present study. These include the measurement of the customer awareness. The research work done in the field of finance with a particular
reference to the investment of mutual fund. Also presents an overview of the ICICI SECURITIES and the services of the ICICI SECURITIES. And also
explain the Research Methodology adopted for carrying out the research work. And while examining customer awareness towards mutual fund, adapted
Microsoft excel was used for the present study. All the constructs are exhibited below with their dimensions and shows the overview of pattern of analysis
which is adopted, data collection method, sampling details, research instrument, construction of questionnaire, etc. And also summarizes the main findings and
conclusions of the study. Moreover, in the light of these findings, appropriate suggestions have also been worked out. The references from which the data were
collected. And also shows the various name of websites from which the data were collected. Annexure contains the questionnaire and the detailed report is
enclosed herewith. 4
5. 5. TABLE OF CONTENT NO. PARTICULAR PAGE NO. 1 INTRO. TO THE INDUSTRY 1 2 INTRO.TO THE COMPANY AND PRODUCT 9 3
LITERATURE REVIEW 14 4 RESEARCH METHODOLOGY 17 5 ANALYSIS 21 6 FINDINGS 42 7 CONCLUSION 44 8 SUGGESTIONS 46 9
BIBLIOGRAPY 48 10 ANNEXURE 50 5
6. 6. CHAPTER NO. 1 INTRODUCTION OF INDUSTRY 6
7. 7. HISTORY The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the initiative of the Government of India and
Reserve Bank of India. Unit Trust of India (UTI) was established in 1963 by an Act of Parliament. It was set up by the Reserve Bank of India and functioned
under the Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank
of India (IDBI) took over the regulatory and administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of
1988 UTI had Rs. 6,700 corers of assets under management. 1987 marked the entry of non-UTI, public sector mutual funds set up by public sector banks and
Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first non-UTI Mutual Fund established
in June 1987 followed by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India
(Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund in December 1990. 7
8. 8. CURRENT MFs' AUM touches record-high of Rs 10 lakh crore in May. The mutual fund industry's assets under management have crossed Rs 10 lakh crore
marks in May on the back of strong capital inflows and a surge in equity markets. The assets under management (AUM) of mutual funds rose to Rs 10.11 lakh
crore in May from Rs 9.45 lakh crore in April, a growth of seven per cent, according to the data available with capital market regulator SEBI. This was also
the third consecutive monthly increase in AUM of country's 45 fund houses. The AUM data for individual fund house is not being disclosed. Industry experts
attributed the rise in AUM to a significant level of fund mobilization 8 as well as a sharp rally in equity markets.
9. 9. STRUCTURE OF THE MUTUAL FUND Structure of Mutual Funds Source: - mutualstocks.blogspot.in 9

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