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A SHORT HISTORY OF
CD REPLACEMENT MONTHS
Presented by Legacy Financial Partners
You might know that April and
October are CD replacement
months. But do you know why?
The history that lead to these
sales opportunities is actually
rather interesting and shows
how economic events can ripple
far ahead in time.
INTRODUCTION
BLACK
MONDAY
On October 19, 1987, the Dow Jones Industrial
Average dropped a whopping negative 22.61%, the
index’s largest percentage drop. This event would
become known as Black Monday and many thought
this was the precursor to another Great Crash.
1.877.614.0141 | legacy-financial-partners.com
While markets rebounded, there
remained a great amount of volatility,
with after-shocks and mini-crashes
like the drop that happened on
October 13, 1989, sometimes
referred to as Black Friday.
FRIDAY 13TH
MINI CRASH
1.877.614.0141 | legacy-financial-partners.com
Even though the economy has
been beaten and torn since 1987
(hello Great Recession of 2008!)
the effects of Black Monday are
still felt today. As markets tanked
in 1987, consumers pulled out of
exposed investments and
transferred their money into
Certificates of Deposits.
LINGERING EFFECTS
1.877.614.0141 | legacy-financial-partners.com
Hence October and April are now CD
replacement months, with six-month and
twelve-month CDs up for renewal. For some
consumers, CDs can seem like a great
option for their money—certainly they did in
the late 80’s. With guaranteed interest rates
and FDIC backing, CDs seem like a
relatively sturdy ship to navigate the
sometimes choppy waters of the market.
RUSH FOR
CERT. OF DEPOSIT
1.877.614.0141 | legacy-financial-partners.com
However, because of their low interest
rates, CDs do not hedge against
inflation well, when compared to other
products, like certain annuities. This is
especially true with long-range CDs
that many consumers automatically
renew out of habit. This means that
some consumers may be losing real-
world value that could be parlayed into
another solution that works better
against inflation and could provide
lifetime income.
CD REPLACEMENT
OPTIONS
1.877.614.0141 | legacy-financial-partners.com
Obviously every consumer presents a
different situation. For some, CDs may track
well with their needs. Others may not even
be aware that there are other options.
However, what this means is that April and
October are good opportunities for review,
discussion, and product sales.
CD REPLACEMENT
MONTH
Legacy Financial Partners is an independent and full-service
Life Insurance and Annuity FMO that provides specific
marketing solutions to help their clients succeed. Using
dynamic tactics, an extensive support network and progressive
marketing options, Legacy Financial Partners provides
unique and specific development strategies to our business
partners.
legacy-financial-partners.com | 1.877.614.0141

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A Short History of CD Replacement Months

  • 1. A SHORT HISTORY OF CD REPLACEMENT MONTHS Presented by Legacy Financial Partners
  • 2. You might know that April and October are CD replacement months. But do you know why? The history that lead to these sales opportunities is actually rather interesting and shows how economic events can ripple far ahead in time. INTRODUCTION
  • 3. BLACK MONDAY On October 19, 1987, the Dow Jones Industrial Average dropped a whopping negative 22.61%, the index’s largest percentage drop. This event would become known as Black Monday and many thought this was the precursor to another Great Crash.
  • 4. 1.877.614.0141 | legacy-financial-partners.com While markets rebounded, there remained a great amount of volatility, with after-shocks and mini-crashes like the drop that happened on October 13, 1989, sometimes referred to as Black Friday. FRIDAY 13TH MINI CRASH
  • 5. 1.877.614.0141 | legacy-financial-partners.com Even though the economy has been beaten and torn since 1987 (hello Great Recession of 2008!) the effects of Black Monday are still felt today. As markets tanked in 1987, consumers pulled out of exposed investments and transferred their money into Certificates of Deposits. LINGERING EFFECTS
  • 6. 1.877.614.0141 | legacy-financial-partners.com Hence October and April are now CD replacement months, with six-month and twelve-month CDs up for renewal. For some consumers, CDs can seem like a great option for their money—certainly they did in the late 80’s. With guaranteed interest rates and FDIC backing, CDs seem like a relatively sturdy ship to navigate the sometimes choppy waters of the market. RUSH FOR CERT. OF DEPOSIT
  • 7. 1.877.614.0141 | legacy-financial-partners.com However, because of their low interest rates, CDs do not hedge against inflation well, when compared to other products, like certain annuities. This is especially true with long-range CDs that many consumers automatically renew out of habit. This means that some consumers may be losing real- world value that could be parlayed into another solution that works better against inflation and could provide lifetime income. CD REPLACEMENT OPTIONS
  • 8. 1.877.614.0141 | legacy-financial-partners.com Obviously every consumer presents a different situation. For some, CDs may track well with their needs. Others may not even be aware that there are other options. However, what this means is that April and October are good opportunities for review, discussion, and product sales. CD REPLACEMENT MONTH
  • 9. Legacy Financial Partners is an independent and full-service Life Insurance and Annuity FMO that provides specific marketing solutions to help their clients succeed. Using dynamic tactics, an extensive support network and progressive marketing options, Legacy Financial Partners provides unique and specific development strategies to our business partners. legacy-financial-partners.com | 1.877.614.0141