1. AO4: recommend an eMarketing strategy by which the objectives of the selected business can be met Put together a research paper that explains how the organisation could use eMarketing to meet its objectives. Include details of all research sources used
2. AO4: recommend an eMarketing strategy by which the objectives of the selected business can be met Just to get a look-in at grades you need to look in detail at strategies such as: STOP SEGMENTATION (how the market is partitioned) TARGET MARKETS (what target markets are chosen and who is the ‘ideal’ customer) OBJECTIVES (strategy has to fulfil them, right?) POSITIONING of the product/service and the overall proposition
3. AO4: recommend an eMarketing strategy by which the objectives of the selected business can be met SIT STAGES (is there a sequence or set of stages?) INTEGRATION (does it all fit together smoothly) TOOLS (on the Net, IDTV, WAP...) TAC TACTICS (what are we doing? When? For how long? – e.g. Gantt charts) ACTIONS (details of the tactics) CONTROL (monitoring, measuring, feedback)
