This document provides grading criteria for justifying a proposed eMarketing strategy for a selected business. To pass, the strategy must consider business and customer needs. To earn merit, the strategy must include illustrative examples and link them to business and customer needs. To receive distinction, the strategy must explain examples clearly and demonstrate how the strategy meets customer needs and benefits the business.

1. AO6 Present a rationale for the proposed eMarketing strategy for the selected businessIn presentation format justify how your strategy:Meets customers’ needsGenerates customer interest & interactionWill benefit the performance of the businessGrade details over...

2. AO6 Present a rationale for the proposed eMarketing strategy for the selected businessPass – some consideration of business & customer needsMerit – strategy includes illustrative examples and links to business & customer needsDistinction – strategy includes explanation of illustrative examples and clearly meets the needs of customer and business.