Challenge Brief: to come up with a ways/reasoning of how to make NIMBUZZ more 'social'. Stabs at implementing elements of *Social Business Design* to an existing product.

1. from to...

2. social

3. first order of business:
glaring points that are keeping NIMBUZZ
NIMBUZZ
from being more social

4. ➊ little / very limited integration of status updates*
(*of the archived, public and searchable type)
➋ lack of key social networking platforms
(e.g. LinkedIn, Twitter to name obvious ones)

5. ➊ little / very limited integration of status updates*
(*of the archived, public and searchable type)
➋ lack of key social networking platforms
(e.g. LinkedIn, Twitter to name obvious ones)
is it b/c these networks
don’t have a chat function?
is it b/c these networks
don’t play nice?

6. so, what is the key to being ‘social’?

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9. positive correlation
between number of conversations
conversations
and degree of ‘social’ .
‘socia

10. the greater the number of conversations ;
conversations

11. the greater the degree of ‘social’.
‘socia

12. thus, the trick is to find places or ways to spark
conversations .

13. so how do you spark
conversations
conversations
and what happens next?

14. status updates
stage one
displaying status updates in a archived, public,
and searchable manner is one of the most effective
ways to spark conversations in today’s social web.

15. status updates
stage one (continued)
why? b/c this allows for the discovery of conversation
d iscov
as users are able to listen in and learn about their
subject(s) of interest, and then participate in conversation.

16. status updates
stage one (continued x 2)
in addition, the low effort of involvement (i.e. how easy
it is to follow and contribute content) and the ease of
participation enabled by mobiles adds fuel to the fire.

17. status updates
one-off exchange
stage two
once a conversation is sparked it becomes a
one-off exchange that
which has the potential to
escalate as the amount of dialogue increases.

18. status updates
one-off exchange
stage three online chat
as the amount of dialogue increases and deepens,
a conversation graduates from a microblogging-type
platform to one that supports online chat .
online

19. status updates
phone/VoIP
one-off exchange
stage four online chat
when the conversation via online chat escalates
even further, it is then likely to graduate platforms
once again to the level of phone (call) / VoIP .

20. *focused
*open-ended
*private
*public
*closed
*➊ to many *➊ to few
*open-ended *focused
*➊ to ➊
*public *private
*➊ to many *closed
*➊ to few
status updates *➊ to ➊
phone/VoIP
one-off exchange
online chat
note that as conversations evolve from status
updates to the level of phone/VoIP, they go from open-
ended/public exchanges to focused/private dialogue.

21. *focused
*private
IM BU ZZ
*closed
N *➊ to few
*focused
*➊ to ➊
*private
IM BU ZZ
*closed
N *➊ to few
status updates *➊ to ➊
phone/VoIP
one-off exchange
online chat
furthermore, it is on the focused/private-dialogue end
of the conversation evolution where NIMBUZZ
contributes to its users.

22. *focused
*private
IM BU ZZ
*closed
N *➊ to few
*focused
*➊ to ➊
*private
IM BU ZZ
*closed
N *➊ to few
status updates *➊ to ➊
phone/VoIP
one-off exchange
online chat
as a result, this set up impairs NIMBUZZ from tapping
into the amount of conversations being sparked/discovered
in the first two stages of the conversation evolution.

23. so how can NIMBUZZ expand its services to
where the greater amount of conversations
are being sparked ?

24. a viable option would be to build on the services / acquire a
provider that complements NIMBUZZ by catering to the
ZENSIFY
first two stages of the conversation evolution - e.g.

25. a viable option would be to build on the services / acquire a
provider that complements NIMBUZZ by catering to the
ZENSIFY
first two stages of the conversation evolution - e.g.
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26. one-off exchange phone/VoIP
online chat
status updates
loo
kh
er
e
ZENSIFY starts off at the status updates end of the
conversation evolution by aggregating the feed of
social networks that cater to the archived, public and
searchable type of status updates.

27. one-off exchange phone/VoIP
online chat
status updates
loo
kh
er
e
ZENSIFY leverages this space by focusing its
features on the sharing and discovery of ‘conversation-
starters’ (a.k.a. status-updates), trending topics and
and real-time life-streams across several networks.

28. one-off exchange phone/VoIP
online chat
status updates
stops here
however, ZENSIFY stops short of aggregating
social networks built for online chat/VoIP; as a result,
the conversations that have been sparked in the first
two stages of the conversation evolution have no room
to escalate and either die or make the leap onto
other platforms that support greater degrees of dialogue.

29. one-off exchange phone/VoIP
online chat
status updates
e re
h
s up
i ck
p
by contrast, NIMBUZZ picks up where ZENSIFY
bows out as it aggregates and caters to the social
networks that do support online chat and VoIP.

30. one-off exchange phone/VoIP
online chat
status updates
e re
h
o ok
l
inhabiting this space means that NIMBUZZ is in a
position that enables the continuation and full
development of conversations all the way to the
level of phone/VoIP.

31. one-off exchange phone/VoIP
online chat
status updates
(e.g.) ZENSIFY NIMBUZZ
this therefore illustrates that combining the factors that
generate conversation with those that enable the
conversation evolution would produce greater
amounts of sustained conversation, and therefore...

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33. created by:
www.mauriciosamayoa.com
twitter :: msamayoa

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36. “Injecting Twitter (microblogging) fundamentally
changed the rules of engagement. It adds a
second layer of discussion and brings a wider
audience in to what otherwise would be a private
exchange. It also gives conversations an afterlife on
the web. Yes, it is built on messages composed of a
finite and small number of characters, but the sum
total of those messages add up to something truly
substantive...”
- adapted from article in www.TIME.com
http://tinyurl.com/TIMEmicroblogging

37. Statistics on microblogging via Twitter:
When we look at the content of tweets that are posted
by users we see that users are frequently using Twitter to
interact and communicate with other users rather than
just answer the ‘What are you doing?’ question.
➊ 1.44% of all tweets are retweets
➋ 37.95% of all tweets contain an “@” symbol (mentions)
➌ 33.44% of all tweets starts with an “@” symbol (replies)
- taken from Hubspot’s ‘State of the Twittersphere - June 2009’
http://tinyurl.com/HubspotJune2009

38. “It is better to think of Twitter (microblogging) as a
cafe.
People keep coming, conversations are perpetually
on, someone leaves, and someone else joins in. You
chat with your friends and acquaintances regularly
and every so often you also meet one of their
friends. You join into their conversation and make
new friends in the process...”
- taken from slidedeck “Explaining the impact of Twitter,
Friendfeed and Social Media 2.0”
http://tinyurl.com/TwitterFriendfeed

39. “Microblogging (i.e. Twitter) can be seen as a tool
that allows you to listen in and learn about your
subject of interest, to participate in conversation
with fellow enthusiasts, or to broadcast your content
to your friends/followers. You can get just as much,
if not more out of participating in the existing
conversations by being a listener than you can by
producing content.”
- adapted from “The Definitive Guide to Twitter”
http://tinyurl.com/TwitterSpelledOut

40. “Microblogging (i.e. Twitter) produces a stream of
information that you choose to dip your toes into
when you feel like it. Pick and choose what you
want to respond to and when.”
- adapted from “The Definitive Guide to Twitter”
http://tinyurl.com/TwitterSpelledOut