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A Lesson From The Kitchen
This document discusses the importance of marketing communications and storytelling for businesses. It draws an analogy between a kitchen representing a business's craft and the dining room representing how they deliver and share their story. The key message is that while being good at one's craft is important, it is not enough - a business must also focus on how they tell their story and share what they know with others through effective marketing communications delivered in the dining room.
A Lesson From The Kitchen
- 1. A LESSON FROMTHE KITCHEN Special thanks to K. Andersen
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- 3. IS ABOUT TELLING YOUR STORY
- 4. BUT JUST BEINGGOOD ISN’T GOOD ENOUGH
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- 7. A LESSON FROMTHE KITCHEN
- 8. THE KITCHEN (THECRAFT/WHAT YOU KNOW) THE DINING ROOM (THE DELIVERY/HOW YOU SHARE IT)
- 9. HAVE AN IDEA...GET YOUR
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- 11. All rights reserved © 2006 – 2010 LO Stile Kft. Web: futureid.eu Twitter: FutureID E-mail: [email_address]