1) The document provides a guide to implementing a digital asset management system (DAMS) using analogies and steps like running a bake sale. It outlines 6 steps: 1) inventory all digital assets, 2) organize assets into logical categories, 3) define user roles, 4) add metadata like tags, 5) establish approval workflows, and 6) promote adoption through engagement.
2) Key recommendations include involving others early, thinking about how different users will search, limiting the number of categories, and designating some content exclusively to the DAMS.
3) The guide stresses the importance of community engagement through champions, exclusive content, exciting new additions, and processes that require DAMS usage.
The document discusses choosing and using a content management system (CMS) for a website. It explains that a CMS allows you to create and manage website content yourself in a simple way. It discusses open source vs commercial CMS options and factors to consider like functionality and developer experience. The document also covers CMS features, design strategies like custom or pre-built templates, and the importance of form and function. It provides tips on using direct email marketing effectively for small businesses through an email service provider and growing contact lists.
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The first step on your journey should be getting your
first website online. Although your first site will be a
learning experience for you, you should also begin to
set things up NOW so you have room to grow.
The benefit of a Reseller or Bulk Hosting account is the
cost. Why would you pay $20 to host a website when
you can host 50 websites for just a few dollars more?
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hosting or Reseller accounts. HostGator, TowerHost,
DreamHost, and many, many others. Many of them
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If you know how to use it correctly, the pop up sign up form can be a highly effective way to multiply your list growth.
This super guide will give you everything you need to know about creating a pop up form that invites people to subscribe to your email list instantly.
The document discusses choosing and using a content management system (CMS) for a website. It explains that a CMS allows you to create and manage website content yourself in a simple way. It discusses open source vs commercial CMS options and factors to consider like functionality and developer experience. The document also covers CMS features, design strategies like custom or pre-built templates, and the importance of form and function. It provides tips on using direct email marketing effectively for small businesses through an email service provider and growing contact lists.
The document discusses the features and benefits of a Glabex business page. It explains that a business page allows companies to manage their brand, products/services, employment opportunities, sales, and social media engagement in one central hub. The page also provides analytics to understand visitor behavior and targeting tools to promote the page, products, careers, and coupons.
Webinar : Acquia Lift for a optimized and personalized user experienceCyril Reinhard
Each person is unique ! How to personalize user experience ?
Acquia in few words
The Digital world need more personalization
Acquia Lift overview
Demonstration
Case study: Acquia Lift sur Acquia.com
Conclusion
Elements of a Successful Creative Pitch [Infographic]Mohamed Mahdy
The document provides tips for creating a successful creative pitch presentation. It recommends getting the audience prepared by setting the stage with music, printed materials, and refreshments. The presentation should be well-organized with key points building logically. Content should be planned around the goal and streamlined without hyperbole or excessive information. Creating engagement with the audience is important for an effective creative pitch.
The document discusses 50 free and paid tools that are useful for startups. It covers tools for presentations, image editing, pitching, documents, email marketing, file sharing, publicity, video creation, surveys, expense tracking, invoicing, and financial management. The tools are meant to help startups with tasks like creating presentations, managing projects and finances, raising their profile, and more. Some tools are completely free while others have free basic versions and paid premium versions.
How to Launch an Online Business Doing What You Love5Four Digital
This document provides guidance on how to launch an online business based on one's passions. It discusses choosing a business model like becoming a blogger, online course instructor, freelancer, or ecommerce store owner. Various tips are provided for each model, such as developing great content and a calendar for blogging, validating a course idea, building a portfolio for freelancing, and making a high quality product for ecommerce. Successful online entrepreneurs are also profiled as examples.
The first step on your journey should be getting your
first website online. Although your first site will be a
learning experience for you, you should also begin to
set things up NOW so you have room to grow.
The benefit of a Reseller or Bulk Hosting account is the
cost. Why would you pay $20 to host a website when
you can host 50 websites for just a few dollars more?
There are many hosting companies that offer Bulk
hosting or Reseller accounts. HostGator, TowerHost,
DreamHost, and many, many others. Many of them
even have training videos to help you get started.
If you know how to use it correctly, the pop up sign up form can be a highly effective way to multiply your list growth.
This super guide will give you everything you need to know about creating a pop up form that invites people to subscribe to your email list instantly.
The document outlines Alexander Body's proposal to develop the sales department for CTECH. He discusses conducting research like a SWOT analysis to understand opportunities and threats in the industry. Alexander proposes populating the company's blog with relevant content to attract clients and boost search engine rankings. Additional methods mentioned to promote the business include trade shows, magazines, forums, podcasting and webinars. Alexander provides a list of books and tools he has acquired to help develop marketing plans and sales training materials.
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This document discusses how to use PowerPoint presentations on Slideshare to generate traffic for affiliate marketing. It explains that Slideshare allows presentations to rank well in Google and includes links back to websites. The document provides tips for creating PowerPoint presentations optimized for keywords, including repeating keywords in bullet points, using images, and including calls to action. It also discusses uploading presentations to Slideshare and optimizing the title, tags, and description. Finally, the document outlines strategies for becoming a "super affiliate", including finding a niche, search engine marketing, knowing your products and audience, diversifying merchant promotions, and continuing to learn and adapt to changes.
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The document discusses the Adobe Business Catalyst website platform from Tango Marketing. It highlights key features such as easy content management, analytics and metrics, email marketing, eCommerce capabilities, and CRM tools. Customers can choose from templates or a fully customized design and receive training to manage their website independently.
This document discusses the benefits of ecommerce for companies and provides 7 reasons why companies should do business online. The key benefits mentioned are flexibility to reach a global customer base, low operating costs without a physical storefront, and the ability to choose optimal vendors and currencies. It recommends that companies consult an ecommerce consultant to develop an effective online strategy and leverage search engine marketing to drive traffic to their site.
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The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
Boost Your Brand Along With Sales- Unboxd Business - BYOQChinmay Panda
We have not spent a single rupee in Ads in our 6 months of marketing journey - What we did for us, We can do for your business/company too.
We rely on Original Content Creation, Social Media Integration, Search Engine Optimisation & Content Amplification, Analytics tools to do the job for us. A very big part of it depends on our network of Associates n Influencers who spread the message organically. When you associate with us, you get the benefit of our whole network of associates, resellers, influencers working for you which will not only boost your sales but also build your brand organically for the long term.
Boost Your Brand Along With Sales - Unboxd BusinessChinmay Panda
We rely on Original Content Creation, Social Media Integration, Search Engine Optimisation & Content Amplification, Analytics tools to do the job for us. A very big part of it depends on our network of Associates n Influencers who spread the message organically. When you associate with us, you get the benefit of our whole network of associates, resellers, influencers working for you which will not only boost your sales but also build your brand organically for the long term.
Good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. And you need to deliver it in a consistent, ongoing program.
To do that, you need to step back
a little and think about what you’re trying to accomplish and who you’re trying to motivate.
This the era of Content Strategy and it will separate the pros from the amateurs.
More : https://thienvu.com.vn
The document discusses a cooperative marketing program pilot between SKILCRAFT and its partners to promote each other's products. The program aims to give partners double exposure with less individual effort by sharing content like product info, images, videos and more across websites, emails, flyers and social media. Working together could drive more sales and further the mission of employing blind or visually impaired people.
This document provides guidelines for creating a content marketing plan in 14 steps: 1) Define business and marketing goals to guide content goals, 2) Set the budget accounting for costs beyond creation, 3) Research the market and audiences, 4) Conduct a SWOT analysis, 5) Identify target audiences and influencers, 6) Assess existing content, 7) Benchmark competitors, 8) Develop ideas, messages and themes, 9) Identify distribution channels and tactics, 10) Assign roles and build a team, 11) Select content management and CRM tools, 12) Establish measurement and reporting metrics, 13) Guide content marketing metrics, and 14) Ensure guidelines support business KPIs.
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While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
This document provides tips for using online marketing to build a network marketing business. It recommends creating your own website or blog to establish an online presence beyond just a company replicated site. Setting up a site requires choosing a domain name, hosting, and creating content regularly. Content should provide value to target customers by solving problems and answering questions. Telling your story and sharing what you've learned can attract people and leads. Outsourcing services like writing on sites like Fiverr can help create content if needed.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
The document outlines Alexander Body's proposal to develop the sales department for CTECH. He discusses conducting research like a SWOT analysis to understand opportunities and threats in the industry. Alexander proposes populating the company's blog with relevant content to attract clients and boost search engine rankings. Additional methods mentioned to promote the business include trade shows, magazines, forums, podcasting and webinars. Alexander provides a list of books and tools he has acquired to help develop marketing plans and sales training materials.
World Class Brand Management Presentation2Kendell Lang
Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies. At a time when the individual is becoming more the focus, you have to develop and manage your personal brand. It’s a brand new social networking world and you’ve got to be branded. Branding will give you what it takes to stand out and prosper in the new social network.
This document discusses how to use PowerPoint presentations on Slideshare to generate traffic for affiliate marketing. It explains that Slideshare allows presentations to rank well in Google and includes links back to websites. The document provides tips for creating PowerPoint presentations optimized for keywords, including repeating keywords in bullet points, using images, and including calls to action. It also discusses uploading presentations to Slideshare and optimizing the title, tags, and description. Finally, the document outlines strategies for becoming a "super affiliate", including finding a niche, search engine marketing, knowing your products and audience, diversifying merchant promotions, and continuing to learn and adapt to changes.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
The document discusses the Adobe Business Catalyst website platform from Tango Marketing. It highlights key features such as easy content management, analytics and metrics, email marketing, eCommerce capabilities, and CRM tools. Customers can choose from templates or a fully customized design and receive training to manage their website independently.
This document discusses the benefits of ecommerce for companies and provides 7 reasons why companies should do business online. The key benefits mentioned are flexibility to reach a global customer base, low operating costs without a physical storefront, and the ability to choose optimal vendors and currencies. It recommends that companies consult an ecommerce consultant to develop an effective online strategy and leverage search engine marketing to drive traffic to their site.
Tips for Getting Customers to Share Their Love for Your BrandMohamed Mahdy
This document provides tips for getting customers to share their love for a brand on social media. It discusses the importance of engaging customers through meaningful interactions and personal connections. Some engagement strategies mentioned include using social media like videos and contests to tell a brand's story, communicating regularly with customers, staying relevant by sharing industry news, and asking customers for help or feedback to promote user generated content. The key is to remain consistent in customer experiences and messaging to build trust and loyalty over time.
6 awesome steps to promote your businessKickoffLabs
Learn how to promote your online business using lead generation techniques to build qualified web traffic. Cover the use of landing pages for viral growth and high conversion rates. www.kickofflabs.com
This document provides guidance on using email marketing to increase video sales. It discusses building an email list by capturing email addresses through forms, surveys, and exit pops. It also discusses using automated email campaigns triggered by user behavior to nurture leads. The goal is to help video creators develop an effective email marketing funnel to promote their content and drive more video sales.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
Boost Your Brand Along With Sales- Unboxd Business - BYOQChinmay Panda
We have not spent a single rupee in Ads in our 6 months of marketing journey - What we did for us, We can do for your business/company too.
We rely on Original Content Creation, Social Media Integration, Search Engine Optimisation & Content Amplification, Analytics tools to do the job for us. A very big part of it depends on our network of Associates n Influencers who spread the message organically. When you associate with us, you get the benefit of our whole network of associates, resellers, influencers working for you which will not only boost your sales but also build your brand organically for the long term.
Boost Your Brand Along With Sales - Unboxd BusinessChinmay Panda
We rely on Original Content Creation, Social Media Integration, Search Engine Optimisation & Content Amplification, Analytics tools to do the job for us. A very big part of it depends on our network of Associates n Influencers who spread the message organically. When you associate with us, you get the benefit of our whole network of associates, resellers, influencers working for you which will not only boost your sales but also build your brand organically for the long term.
Good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. And you need to deliver it in a consistent, ongoing program.
To do that, you need to step back
a little and think about what you’re trying to accomplish and who you’re trying to motivate.
This the era of Content Strategy and it will separate the pros from the amateurs.
More : https://thienvu.com.vn
The document discusses a cooperative marketing program pilot between SKILCRAFT and its partners to promote each other's products. The program aims to give partners double exposure with less individual effort by sharing content like product info, images, videos and more across websites, emails, flyers and social media. Working together could drive more sales and further the mission of employing blind or visually impaired people.
This document provides guidelines for creating a content marketing plan in 14 steps: 1) Define business and marketing goals to guide content goals, 2) Set the budget accounting for costs beyond creation, 3) Research the market and audiences, 4) Conduct a SWOT analysis, 5) Identify target audiences and influencers, 6) Assess existing content, 7) Benchmark competitors, 8) Develop ideas, messages and themes, 9) Identify distribution channels and tactics, 10) Assign roles and build a team, 11) Select content management and CRM tools, 12) Establish measurement and reporting metrics, 13) Guide content marketing metrics, and 14) Ensure guidelines support business KPIs.
All You Need to Know About Content Marketingsangerarayal
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
This document provides tips for using online marketing to build a network marketing business. It recommends creating your own website or blog to establish an online presence beyond just a company replicated site. Setting up a site requires choosing a domain name, hosting, and creating content regularly. Content should provide value to target customers by solving problems and answering questions. Telling your story and sharing what you've learned can attract people and leads. Outsourcing services like writing on sites like Fiverr can help create content if needed.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
Similar to A Guide to Implementing a Digital Asset Management System (It's a Lot Like Running a Bake Sale) (20)
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A Guide to Implementing a Digital Asset Management System (It's a Lot Like Running a Bake Sale)
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0by Rob Morris | March 11, 2015 | 1,249 views
All right, so you've made the decision to move all your
videos, photos, graphics, and other related marketing and
brand materials to a digital asset management system
(DAMS), and you've done the hard work of finding and
selecting the DAMS vendor you believe is right for you.
Now what?
I'd love to tell you that the hard part is over; unfortunately,
though, you've still got a few hurdles to clear:
How do you know your DAMS will be future-proof?
How do you make sure your users can easily find
what they are looking for?
How do you engage your audience and make your
DAMS a big success?
With this handy little guide we'll steer you through the best-practices of setting up your DAMs and
show you that it's as easy as running a bake sale (but maybe not as tasty!).
Step 1: What cakes are we going to sell?
Think of your assets (the images, videos, etc. you want to store) as your cakes: There might be
hundreds, thousands, or more, stored in different places. Before you can set up your stall, you need
to pull them all together into one place to assess what you have.
Doing so can be an eye-opening experience.
You might find you have more assets that your
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first thought...
It's also a good opportunity to begin getting
others involved (your chefs), those who can
help you locate or even make new assets (or
cakes) to go into your bake sale. By involving
others early in the process, you'll ensure
support further down the line and give your
organization a sense of ownership.
Step 2: OK, we have lots of cakes. Now
what?
It's time to start setting up your cake stand.
First, we need to separate our cakes into types
or categories. The important part here is to
think about your customers: There will be many people with lots of different needs, so it's important
to think about your stall from their perspective and arrange your cakes in a way that makes sense to
them.
Don't just rely on how it was done in the past. It might make sense to group your cakes by type—
chocolate, sponge, fruit, and carrot—and within those groups you could then break down further
into cakes with layers or just plain, with icing or without, and so on...
Similarly with your digital assets, you need to consider how people will look for things. Will someone
from your marketing team look for things the same way as someone from your training team?
The categories you create need to sensibly group your assets. Consider creating sub-categories to
further separate your assets. Ideally, you want to avoid having more than a few hundred assets in
any one category, as it will become too hard to find anything.
At the same time, you want to avoid having too many categories. No one wants to have to go in and
out of a dozen categories to find what they are looking for. A rough guideline: try to avoid having
more than five levels of subcategories.
By the end of this step, you should have all the categories you will need to group you assets
(cakes!).
Step 3: Who does what?
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So we already identified some of the people who will be coming to your stall—your customers—but
you also want to consider who else will be interacting with your cakes and what their role will be.
You'll need some chefs who will work on certain types of cakes; you might have someone looking
after chocolate cakes and someone else who has a talent for cheesecake... You might also have
someone who is an expert at icing and so will need to have access to all the cakes.
In your DAMS it's equally important to identify your users and roles. Some end users will just want to
browse and download assets; they will probably make up the majority of your users. Other users will
have more powers, such as the ability to upload or edit assets, and you may wish to restrict these
users to a certain type or groups of assets, like our chefs mentioned above, or maybe they can
access everything, like our icing specialist. Finally you'll need some administrators, "head chefs"
who can keep everything in order.
Step 4: Help people find what they need
Your cake stand may be well organized, but customers might still need some help to find what they
are looking for. Maybe they don't care so much what type of cake they are looking for—so long as
it's gluten-free. Or maybe they just really want a cake with pink icing!
That's where tags or keywords come in handy. You can use them to store additional information
along with your asset: You could tag cakes as gluten-free, or containing nuts, or having pink icing.
That way, if customers just want to see cakes with those attributes, they can quickly and easily find
them.
Similarly, you need to create a way to describe your assets.
Your keywords help to describe your assets and they can form a vocabulary that all users can use
to tag and search for assets. Keywords can be useful for describing the contents of an assets, such
an image, or they could record the photographer or where the shot was taken. Those keyword
combine to become the "metadata" for your asset repository.
Step 5: Control quality: Only the finest cakes make it to the stand!
Your customers expect the best quality cakes from your stand—and of course you don't want to
disappoint! So how do you ensure that only cakes which are of the best quality make it onto your
table? That's where workflows and approvals come in.
Your DAMS should support various workflows that allow contributors to submit assets for approval.
Only assets that have successfully passed through this process should be made available to the
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community. Approval can be as simple as an administrator's reviewing the asset, or it could involve
multiple users' signing off on an asset before it becomes publicly available.
You can even look at your established processes for approvals within your organization and
recreate those within your DAMS.
Step 6: Sell, sell, sell!
So you have the most organized cake stand and the best-tasting cake at the fare, but how do you
attract customers and keep them coming back for more? Your stand will be a success only if you
can rely on repeat customers. So keep your selection fresh, and make sure there is always
something new to try. And find like-minded people who love your cakes and will spread the word for
you: You need product champions!
Your DAMS may be perfectly organized, but if you fail to engage with your community and capture
their attention... all your work will be for nothing. Fear not, though; here are some great tips for
attracting and maintaining their interest:
Exclusive content: Ensure that at least some of the assets in repository are available only
in your DAMS and nowhere else.
Exciting content: Your DAMS doesn't have to be used just to store old product photos or
user manuals. Bring it to life with photos from the last office party (the more scandalous the
better!) or even just the latest product shots from your new line.
Champions: Find others who love the platform as much as you do and ask them to spread
the word. Ensure they are using it for their projects and keeping the enthusiasm going.
Processes: Gently introduce processes and procedures that require the teams in your
organization to use your DAMS. For example, any assets sent to clients must be sent via the
DAMS to allow usage to be tracked.
* * *
By following the steps above, you'll be on the right track to creating a DAMS that is future-proof and
widely adopted.
I hope you enjoyed this guide—and that it didn't make you too hungry!
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Rob Morris is the manager of customer success at MediaValet, a 100% cloud-
based digital asset management system, and the only DAMS built on Azure,
Microsoft's Cloud solution.
LinkedIn: Rob Morris
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