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Md. Masum Billa
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 Bcc
33% Email opened based on subject line
69% spam based on subject line
40% Email view in Mobile(4 – 7 words
max)
What?
Why important?
Not too Formal
Not too Friendly
Hi,
Thanks for looking those landing pages today. Pumped to see how they
perform in our ad sets.
Font size
Font colors
Highlighting(underline/Bold/Italic)
Hyperlink(Details)
Salutation:
Formal Informal
Hello Talha Bhai Hi Talha,
Dear Talha Sir, Hey
Talha,
Dear Talha, Howdy
Talha,
Closing
Formal Informal
Sincerely, Thanks
Yours Body, Best
Contact details
Resignation
One and last reply
All
 FYI for your information
 ASAP as soon as possible
 LMK let me know
 OOO out of office
 EOM End of Message
 NRN No reply necessary
 EOD end of day
 PRB please reply by
 BTW by the way
 IMO in my opinion
Include how long you will be unavailable
Include another one
Include OOO in your subject
ASAP Immediate Teammates
Office hours General Colleagues
24 Hours External Colleagues
Proofread & Double check
Add recipients at the end
Check again before replying
Using a proper email ID
Using exclamation and smiley
Grammar mistake and negative tone
 Quotation Mark(“Full Stop before end
Quotation.”).
 Parenthesis(Full stop after parenthesis).
 Colon(A colon can connect two independent
sentences).
Her conclusion was simple: t/The ducks are mad cute.
 Semicolon(A colon can connect two unique,
but related sentences).
She can call me tomorrow, she can give me an answer then
Any
Question??

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