Control Your Music and Messaging from Anywhere with Muzak's Web-Based System

MORE MUSIC. MORE CONTROL. MORE MUZAK.
NEW in 2008 – Encompass LE2, the Web-based music
system from Muzak. The first business music technology
to combine the speed of satellite delivery with the
flexibility of online management tools.

+ Change your music program selection instantly online

+ Multiple business locations? Create groups by business type,

region, promotions or whatever criteria is important to you

+ Schedule various music programs to play at different times of day

+ Create multiple zones of music throughout your space

+ Stormy weather? Built-in back-up music ensures 100% uptime

+ See “What’s Playing Now”, including current song and most recent playlist

+ Unlike traditional broadband delivery, receive instant updates to your music

around the clock

+ Complement your music experience with in-store messages designed for your brand

+ Upload and schedule in-store messages, and make changes in a snap

+ Get music and messaging on one receiver

JUST SCHEDULED LITTLE
ITALY TO PLAY DURING
THE DINNER RUSH.
IT’S NOT JUST MUSIC,
IT’S MUZAK.

Take advantage of a limited-time offer.
You can’t always be at work.
And now you don’t have to be Sign up for Music services today, and received preferred access to Encompass

on-site to get the most from LE2’s powerful online management tools, the instant they’re available.
CURRENTLY UPLOADING
JUST CHANGED HIS MUSIC
your music. Control your music NEW IN-STORE MESSAGES
PROGRAM FROM VARSITY
800 331.3340 or http://solutions.muzak.com/online2 FOR HER TEXAS, FLORIDA
TO HALFPIPE FOR 236 RETAIL
and messaging anywhere you AND GEORGIA STORES.
LOCATIONS NATIONWIDE.
can get an Internet connection. IT’S MUZAK.
Muzak® is a registered trademark of Muzak LLC. © 2007/2008 Muzak LLC 800 331.3340 IT’S MUZAK.

THE MUZAK GLOBALSHOP CAMPAIGN 2008

GlobalShop, the world’s largest annual retail design and tech-
nology event, provides one of the best opportunities for Muzak
to make our presence known in the retail market place. It’s
also the ideal place to debut new products and services for this
industry, like digital signage. Globalshop is the place for Muzak
to create a unique, interactive and memorable booth experi-
ence that engages audiences and defies expectations with one
of our largest market segments.

This year, Globalshop took place March 18-20 in Chicago at
McCormick Place. The theme of our award-winning, 1,200-
square-foot booth was Expression. Each individual has a unique
way of expressing themselves, and so does a brand. What we
do is help brands express themselves in a way that speaks to
customers on an individual and personal level – by making the
customer experience a human experience.

Photographs of people expressing angst, desire, elation and
pride were displayed throughout the booth on 14 LCD screens.
Music corresponding to the emotions brought the images to
life, demonstrating the power of music to illustrate brand ex-
pression. We also invited booth guests to have their photos tak-
en and displayed on the LCD screens throughout the space,
making the exhibit a truly interactive experience.

Pre-Show Campaign Strategy
A combination of unique, eye-catching and intriguing direct
mail and email marketing, in conjunction with a strong follow-
up plan, that will generate interest, help the team set appoint-
ments during the event and make it impossible for our contacts
to miss us at Globalshop.

Week of February 11 2008
Expressions: Angst direct mail

Expressions: Angst email

Vtrenz - Preview Message

A brand without expression is like a person without emotion.

You’re invited to join Muzak at GlobalShop. Be our guest in the Visual Merchandising Pavilion, Booth 638. And experience a new way to see
and hear the expression of your brand.

To register and learn more, visit http://solutions.muzak.com/gs1.

https://www.vtrenz.net/designcenter/emailmessage.../preview.cfm?messageID=31263&command=messageHTML [5/20/2008 12:43:17 PM]

Expressions: Desire direct mail

Expressions: Desire email


We express emotion every second of our lives. And your brand is no different.

You’re invited to join Muzak at GlobalShop. Be our guest in the Visual Merchandising Pavilion, Booth 638. And experience a new way to see
and hear the expression of your brand.

To learn more, visit http://solutions.muzak.com/gs2.


Expressions: Elation direct mail

Expressions: Elation email


The expression of your brand has the power to touch the soul. To evoke experiences that will never be forgotten. What experience
do you want them to remember?

Muzak. Brand expression defined.

See you at GlobalShop. Visual Merchandising Pavilion, Booth 638.

To learn more, visit http://solutions.muzak.com/gs3.


Week of March 03 2008
Expressions: Pride direct mail

Post-Show Campaign Strategy
A fast, efficient, immediate campaign effort to increase the
odds of getting appointments, nurture our leads and to con-
tinue building relationships with National businesses who are
in need of Muzak solutions.

March 26-28 2008
Expressions: Post-show direct mail

April 01 2008
Expressions Web site launch


Thank you for becoming part of the Muzak GlobalShop experience! We hope you weren't impacted by the Chicago travel conditions -
What's that they say about wearing your heart on your sleeve? What if the expression of your brand was as easy to read as the look on
and that you enjoyed seeing and hearing brand expression in a whole new way at our award-winning booth.
your face?
As you're catching up on being away from the office, please let us know if you'd like to learn more about how Muzak can help you create
The spirit of your brand is expressed in countless ways. The most direct - and most powerful - expression of your brand happens when
memorable customer experiences. Contact insight@muzak.com any time to receive a personal consultation.
you create experiences that connect with your customer's heart, mind and soul. That's the emotional power of music. Only from the
experts at Muzak.

Our newly formed team of Music Consultants is ready to help you think about every aspect of your brand expression in a new way - and
consult with you to design customer experiences that are as personal as they are powerful.

To learn more about how Muzak can help you create memorable customer experiences, please contact ^%Sales Rep Full Name|
14234%^ at ^%Sales Rep ID|14232%^ or ^%Sales Rep Email|14233%^ to receive a personal consultation.



https://www.vtrenz.net/designcenter/emailmessage.../preview.cfm?messageID=33183&command=messageHTML [5/20/2008 12:45:08 PM] https://www.vtrenz.net/designcenter/emailmessage.../preview.cfm?messageID=33311&command=messageHTML [5/20/2008 12:46:43 PM]

Have you heard? The Muzak GlobalShop experience was awarded Best Booth in Visual Merchandising by DDI and Outstanding Booth by
Visual Merchandising + Store Design. Thank you for being part of it all!

We'd love to hear from you. Our team of experts is ready to help you think about your brand expression in a new way - and consult with you
Thank you for becoming part of the Muzak GlobalShop experience! We hope you had as much fun as we did. We're pleased to tell you
to design music, voice, sound and visual solutions that create brand experiences that are as personal as they are powerful.
that your photograph - and many others - are now available on our exclusive photo Web site. Click here to search for your photo,
browse photos of colleagues or send a link to a friend. Be sure to turn up the volume on your computer - the GlobalShop music
To learn more about how Muzak can help you create memorable customer experiences, please contact ^%Sales Rep Full Name|14234%^
experience is recreated there, too.
at ^%Sales Rep ID|14232%^ or ^%Sales Rep Email|14233%^ to receive a personal consultation.

And to learn more about how Muzak can help you create customer experiences that are just as memorable - and just as fun - please
contact The Muzak Team at insight@muzak.com or cal 803-396-3976 to receive a personal consultation.

For print or licensing requests please contact Mike Carroll at mike@mikecarrollphotography.com, or call 704.521.3309. Mike is also
available through his Web site at http://www.mikecarrollphotography.com/.


People express emotion every second of their lives. Your brand does, too. https://www.vtrenz.net/designcenter/emailmessage.../preview.cfm?messageID=33312&command=messageHTML [5/20/2008 12:47:16 PM]

The expression of your brand can create experiences that will never be forgotten. And customer experiences that foster personal
connections are the most direct - and most powerful - brand expression imaginable.

We'd love to consult with you to design music, voice, sound and visual solutions that create memorable customer experiences. To learn
more about Muzak's brand experience solutions, please contact ^%Sales Rep Full Name|14234%^ at ^%Sales Rep ID|14232%^ or ^%
March 24 2008
Sales Rep Email|14233%^ to receive a personal consultation.

Expressions: Post-show email 1

March 31 2008
Expressions: Photography group email

March 31 2008


March 18-20 2008
Expressions download cards

April 01 2008
Expressions download store

Music inspires passion and fuels dreams. Any
child who picks up an instrument or a micro-
phone longs to share their creativity with the
world. Music education helps young people
channel that desire for creative expression into
dedication and commitment. And the skills
they learn along the way – discipline, critical
thinking, self-esteem, teamwork – help young
musicians find success throughout their studies
and in any career path they choose.

Support & Redefine Music Education 800 331.3340

Who We Are
The Muzak Heart & Soul Foundation was est-
ablished to develop new ways to support and
redefine music education. Since 1998, we have
made a difference in the lives of thousands of
young people – by increasing access to unique
music education opportunities both in and out
of the classroom.

“Students in high-quality music programs score
higher on standardized tests compared to students
in schools with deficient music education programs.”
- C. Johnson and J. Memott, University of Kansas

What We Do Making A Difference
Our initiatives focus on two critical areas: We have invested nearly $2 million in unique
• Maintain traditional classroom-based music education opportunities.
programs and access to instruments • More than $1 million invested to restore music
• Provide one-of-a-kind opportunities for young education programs
musicians to participate in and explore career • More than 75 public school music
paths within the music industry programs supported
• Thousands of students benefitted from new
music departments, instrument donations and
supplemental materials
• More than 200 students participated in Noise!
and Battle of the Bands
• Students from more than 25 states and from
as far away as Jamaica and Kosovo have
attended Noise!

Support & Redefine Music Education heart.muzak.com

Music Matters™ Grant Program
Over the last several decades, music education
programs in public schools have been jeopar-
dized or eliminated by frequent budget cuts.
The Muzak Heart & Soul Foundation helps fund
music departments and provides instruments
and supplemental materials to restore music
education programs. To date, we have supported
more than 75 schools around the country.

“Schools that have music programs have sign-
ificantly higher graduation rates than do those
without programs – 90.2% as compared to 72.9%.”
- National Association for Music Education

Battle Of The Bands Noise!
Battle of the Bands gives high school musicians Our signature program, Noise! takes music
a rare chance to perfect their performance skills education to the next level by giving high school
outside a band or orchestra setting. Student students a once-in-a-lifetime opportunity to gain
bands face off to win the support of their local first-hand experience inside the music industry –
community as well as a prize package designed and develop professional skills that will benefit
to help kick-start their careers in the recording them in any profession. Participants spend two
industry. Awards include store credit toward weeks in a major music industry hub such as
equipment, studio time and a song featured Los Angeles or Nashville, where they are im-
on a hit Muzak program. The event is held in mersed in every aspect of the business and learn
several major cities each year. directly from professionals about essential busi-
ness skills and dozens of music-related careers.

Support & Redefine Music Education 800 331.3340

How To Get Involved
The Muzak Heart & Soul Foundation connects
donors, sponsors and volunteers with all that is
possible when we believe in the power of music
education. Although we greatly appreciate your
contribution, young musicians are the real bene-
factors of your support. The students we bring
together will accomplish their goals with more
passion and confidence because of your commit-
ment. We will work closely with you to identify
the issues that matter most, and help guide
your charitable giving decisions.

• Make a one-time gift or a recurring pledge
• Sponsor an event such as Battle of the Bands
• Sponsor a student to attend Noise!
• Create a contribution to meet your goals

Noise! Alumni Spotlight

Quentin Bethea (2005) Whitney Bishop (2003)
After participating in Noise!, Quentin Bethea Whitney utilized the experience she gained at
received a full scholarship to the prestigious Noise! while still in high school, working as a
Berklee College of Music in Boston. He was promotional representative for Aware Records
also selected two years in a row to be one of 24 in Chicago. She attended college at Full Sail, the
students nationwide to participate in the Gibson/ destination for students hoping to break into the
Baldwin Grammy Jazz Ensemble, where he recording industry. After graduation, she landed
performed over eight days in Los Angeles with a coveted position working in tour marketing
jazz greats such as Barry Harris, Hank Jones, at William Morris with artists such as Rihanna
Ivan Neville and more. He also attended the and Common. Today, Whitney is working on na-
48th Annual Grammy’s, performed live at a tional tours for Carrie Underwood, Bon Jovi and
Grammy after-party and is set to record his more at Creative Artists Agency in Los Angeles.
first album.

Support & Redefine Music Education heart.muzak.com

The following statements are from
students, families and volunteers who
have benefitted from and contributed
to the Muzak Heart & Soul Foundation.

“The message you send, to follow your dreams,
“All forms of music education help to instill
will last a lifetime.”
discipline, commitment and cooperation in a
Patricia (Parent of Katie, Noise! 2005)
student’s character. The process of learning to
play an instrument forces students to set long-
“I managed to learn invaluable lessons, not only
term goals for themselves, and teaches them
about the music industry but about life itself.”
that many things worth doing take time to accom-
Mikyo (Noise! 2005)
plish. These are traits that have a positive effect
on every aspect of their lives.” Matt McKagan
“Noise! is essential for anyone who dreams of a
(Music Educator and Mr. Holland’s Opus Award Winner)
career in music. This is more than just a summer
camp. You won’t get these kinds of opportunities
“The Battle of the Bands has been the best music
anywhere else. The things you learn and the
educational opportunity a young musician can
connections you make are priceless.”
have. Not only did my son learn about the music
Noah (Noise! 2006)
industry, his involvement helped raise money so
that others could experience the same benefits.
“It is quite obvious my daughter has had a life-
Thank you for this unbelievable gift!”
altering experience. I was astounded by how
Dena (Parent of Desmond, Battle of the Bands 2006)
much she had changed. I saw a very centered,
empowered young lady. Seeing her with such
“Thank you so much for helping kids like me
poise and confidence was a joy.”
open up our lives to an endless pool of
Chris (Parent of Megan, Noise! 2005)
opportunities.” Tiara (Noise! 2004)

For more information on how to get
involved, please call 800 331.3340

There’s a buzz about sensory branding.
But what is it? And how do hotels
activate the five senses as part of the
guest experience?

Recently, Muzak had a chance to talk with Adrienne Weiss, CEO of the self-titled design,
marketing and product development think-tank based in Chicago. Weiss is an expert in
branding, and is on the forefront of trends in sensory branding. We asked Weiss to share
her expertise in trends specific to the hospitality industry.

Tell us about your background. language, ceremony and customs. A great A very soothing shower, natural sounds to fall

Adrienne Weiss Corporation is a branding example is the Four Seasons®. In their country, asleep to, a mini-bar with more healthy food.

think-tank. We work with some of the biggest they don’t hand you a key across a desk, A kinder, gentler hotel.

brands, like Disney®, Dunkin’ Donuts® and they come around the desk to give it to you.

Can you tie this to a more
Target . All with the goal of creating a brand
®

What are some of the trends, especially comprehensive lifestyle trend?
voice for businesses.

sensory branding trends, you’ve It isn’t a trend unless it comes from the

How does that work? observed within the hospitality industry? collective consciousness of the culture. This

For us, there are three philosophical ideas. The fact that you’re using the phrase “sensory trend comes from what people are already

One is that every brand is a story, specifically branding” is the answer. This is a time when doing, reading and buying, from music and

a customer-centered story – what’s in it brands need to resonate across all the senses. politics. It’s a Zen moment. A 5,000 year-old

for them. In this story-telling that we do, An early example is Westin® and their idea has finally had its time. Another influence

we create a filter for the brand. The filter Heavenly Bed . And now many hotel brands is the idea of “everyday luxury”. That life is
®

determines what the store looks like, what have a signature scent, as well as music as precious and you’re worth it. A return to an

the store sounds like. Every expression of part of a guest stay with iPod stations and earlier era of martinis, dining and entertaining.
®

the emotional story that is the brand. compilation CDs. It’s tactile and experiential.

800 331.3340 WWW.MUZAK.COM
Overall, hotels have an opportunity to create

Where do some of these
The second idea is that a brand is a club an experience in a way that a retail store has

trends originate?
people want to be a member of. You’re to work harder to do. And the best brands

connecting with people, to make them feel I call it the spa influence. Sights, sounds and are the ones that are taking that seriously.
Americano Restaurant at Hotel Vitale
like they want to belong. The third idea is physical elements are more natural to create
features fresh organic produce from
your business is like a country, with its own a more peaceful environment for the guest. 45
the farmer’s market across the street.

PROPERTY NAME Hotel Vitale, A Joie de Vivre Hotels® Property

MUSIC Moodscapes, NuLounge

VOICE Young professional female voice with music from Moodscapes

SOUND Custom sound featuring Bose®, Atlas® and OWI® components

SCENT Lavender

HOTEL VITALE

In 1987, Chip Conley opened Phoenix Hotel in the edgy Tenderloin a “style infrastructure” that guides the choice of every detail, from

district of San Francisco. He began with a seemingly simple idea: a the color and texture of window treatments to restaurant hours and

hotel should appeal to a guest’s personality. In fact, the hotel’s entire menu items.

design concept should be built around the psychographic profile of

the intended guest. As a symbol of this guest personality, a hotel This attention to detail isn’t limited to curtains and cocktails. Joie de

should consider what magazine the guest is most likely to read – Vivre has built its brand upon the importance of appealing to all five

and imagine the décor, unique services and even types of employees senses at every opportunity. And nowhere is that more apparent than

this magazine’s readers would prefer. at Hotel Vitale. Located on the San Francisco bay, Hotel Vitale features

open, light-filled spaces and stunning water views.

Today, Conley is CEO of Joie de Vivre Hotels, which operates a creative

collection of properties throughout California. Each is carefully designed In addition to water and light, elements like warm wood, sprigs of fresh

to express its individual personality with unique visual style, high design lavender and natural stones complete Hotel Vitale’s “Luxury, Naturally”

The Omni Hotels Experience.
principles, one-of-a-kind amenities and personalized service. Joie de concept. “From the moment guests enter our lobby, they feel calm and

Vivre has built its success on the belief that every hotel has an oppor- cared for,” said Greg Horner, corporate director of marketing for Joie
The soundtrack of most 4-Diamond luxury hotels tends to
tunity to create an emotional connection with a guest. And that guests de Vivre. “Vitale creates the soothing sensory experience of a day spa

be quiet tinkles of classical music in the lobby, but Omni
who feel connected begin to establish loyalty to the brand. in every part of the hotel.”

Hotels is redefining the sensible luxury experience with the
Joie de Vivre believes this connection is strongest when every part of the Music and scent play a critical role. “Music and scent set the stage

help of Muzak. For decades, Muzak has created experiences
hotel experience resonates with a guest’s psychographic profile. Back to for any experience,” said Horner. “With so many great choices from

the magazine idea – just as Martha Stewart Living targets every issue to Muzak, we’re able to create a serene oasis in our lobby, and a more
for businesses worldwide through a series of Audio Imaging
Hotel Vitale’s rooftop terrace
a very clearly-defined reader, Joie de Vivre creates the concept for each stimulating and lively experience in our lounge – while ensuring that features spa services with water

services, and the design for Omni Hotels was multi-faceted.
of its properties with a specific guest in mind. And that concept becomes each is consistent with the casual luxury Hotel Vitale is known for.” views and outdoor soaking tubs.

PROPERTY NAME PROPERTY NAME
Marco Island Marriott Beach Resort, Golf Club & Spa® Omni Mandalay Hotel at Las Calinas®

MUSIC MUSIC
Tropical Breezes Hot FM, NuJazz, Reflections

SOUND VOICE
Custom sound featuring Bose®, Atlas®, Paso® components Mature professional voice with music from Reflections

SOUND Custom sound featuring Bose®, Quam® components

SCENT Lemongrass & Green Tea, Mochaccino

OMNI MANDALAY HOTEL AT LAS CALINAS

People travel for lots of reasons, J.D. Power and Associates – and tion Bar, a delightful twist on the destination’s culture – like voodoo

but probably not to find the same credits their focus on sensory standard mini-bar. Each Sensa- love dolls in New Orleans

old thing. Omni Hotels knows exploration and indulgence as the tion Bar offers unique indulgences and Orange Blossom Pilsner

guests want more from a trip, driving force behind this success. for all of the senses, including a in Jacksonville, Florida.

whether it’s an invigorating taste mini Zen garden, mojito-flavored

of a new culture or an engaging Omni Hotels continues to engage jelly beans and a relaxing CD to In the morning, Omni guests

and productive meeting. In fact, the senses at every opportunity. As promote restful sleep. Many Sen- wake up to the aroma of fresh

Omni Hotels was recently ranked weary travelers enter their rooms, sation Bars also include locally berries — on a copy of USA

highest in guest satisfaction by they encounter the Omni Sensa- made products that represent the TODAY. Omni has partnered

The sophisticated interior of Kurrents

Restaurant at Marco Island Marriott is

complemented by the right music program.

MARCO ISLAND MARRIOTT BEACH RESORT, GOLF CLUB & SPA

Miles of white sand and warm Gulf of Mexico quickly identify each experience becomes even installed a custom sound system including Bose®

waters surround the Marco Island Marriott re- more important. speakers. Medwedeff saw that Muzak’s Tropical

sort. This stunning setting alone is a compelling Breezes program, featuring laid-back Caribbean

appeal to the senses. Add a Balinese-style luxury Rick Medwedeff, general manager for Marco music, was a perfect complement to carefree The M Bar at Omni Mandalay Hotel

features music to help business travelers
spa, a golf course that doubles as a certified Island Marriott, knew a solution could be found days of sun and fun by the pool – and asked
relax and cut loose after a long day.
sanctuary for shoreline wildlife, parasailing and in music. “We offer so many experiences for our Muzak to create a distinct music identity for every

Pilates – and your senses have taken charge and guests; there’s truly something for everyone,” public space from the entryway to the beach.

are booking your coconut sugar body scrub. said Medwedeff. “But each one appeals to dif- with the newspaper to attach a Omni Hotels also created a enrich Sensation Bars with locally scent. “Muzak has been a true

ferent lifestyles, and we need music to express Encompass LE, Muzak’s satellite delivery berry-scented sticker to the front Sensory Advisory Board to made products to devising the partner in helping us create a

The resort offers every amenity its guests expect, the unique character of each environment. technology, was selected to provide instant page. The two-ply sticker includes guide these and other offerings. overall sensory branding strategy. memorable guest experience,”

and sensational new experiences to discover. That’s why we expanded our relationship access and central control of every area a message inviting guests to enjoy Representatives from some of said Stephen Rosenstock, senior

And guests need help finding the right space with Muzak.” of the property. “We wanted to control the a fresh cup of coffee. When the the world’s most admired brands, In addition to these innovations, vice president of brand standards

and mood among six restaurants, two bars, experience in each guest area,” said top layer is pulled back, the berry including Whole Foods Market®, Omni Hotels has entrusted Muzak and business development. These

four shops, two pools and many activity areas. Muzak was originally engaged to provide music Medwedeff. “Now, if we’re transitioning scent is activated and a second Bon Appétit magazine and Apple , to provide music in every guest efforts will continue, as Omni Ho-
®

The Omni Hotels experience begins in –
Consider the diversity of the guests young and sound for Quinn’s Pool, part of the resort’s between a corporate meeting and a wedding part of the message, offering a provide unique, non-hospital- area, custom on-hold messages, tels and Muzak develop new ways
the lobby,newlyweds on honeymoon, empty-nest-
families, where guests are greeted recent $187 million renovation. To celebrate this reception in one of our function areas, we fresh muffin, is revealed. ity expertise to help shape every professionally designed sound to activate the senses and create
withon permanent vacation and scent.
ers the perfect music, sound – and helping guests whimsical “fantasy pool”, Muzak designed and can change the music instantly online.” sensory initiative – from helping to systems and Omni’s signature lasting connections with guests. 49

You have a story that is all your own.

There are an endless number of brand
voices in the marketplace. Yours is unique.
Like a fingerprint, a snowflake, your DNA.
Your brand identity is individual, personal –
intricate and amazing. It’s what makes you
different – better – than anyone else.

Your brand voice matters more than ever before.

What if your story never had to end?

You understand the importance of the
customer experience. You think about how
your customers might feel when they stop
by. What they’re looking for from life, and
how you can help make their day a little
better. What would make their experience
great, and make them want to come back.
What if that carefully designed customer
experience could continue long after they
leave? What if it began before they ever
came in?

Now, the experience doesn’t have to end.

You can tell a story they want to hear.

When it’s clearly articulated, your brand
story has no limits. A great story can be
told to anyone, anywhere. A great story
can inspire laughter, nostalgia, wonder
or delight. A great story is magic. Your
brand story can draw customers in, and
make them listen closely.

Your customers are listening. What will they hear?

We can help you do it better.

No other partner in the world can match
the best of Muzak. We’ve spent more than
70 years developing the relationships and
expertise you need to bring your brand
identity to life. Imagine what you could
do with access to millions of songs. With
connections to every record label and pub-
lisher from major to indie. And thousands
of performing artists from breakthrough
bands to superstars.

Now, your imagination has no boundaries.

How we can help.

Compilation CDs
From custom CDs that capture the essence of your audio identity to extensive collections of
pre-produced, themed compilations. And everything in between. From seasonal soundtracks
to unique promotions, MuzakID makes it easy to increase brand interactions in a way that’s
as memorable as it is fun.

Web Audio
Your customers live on the Web, and so does your brand. Take your audio identity online
by adding custom music to your Web site. Ask us about streaming audio, email campaigns,
landing pages and more.

Music Downloads
They’d download dinner if they could. Take advantage of the popularity of digital music
downloads, and create a unique opportunity for your customers to interact with your brand.
Drive traffic to your Web site and capture user data, too. The sky’s the limit, with songs from
your music program, exclusive titles for specific events and full record label catalogs.

Interactive – Music Industry-Based Events & Promotions
Contests. Endorsements. Appearances and exclusive live events. Interactive events connect
brands with bands, and create opportunities to reach your customers with one-of-a-kind
experiences. Leave the details to us – for a good time, all you have to do is show up.

You understand the importance of your
audio identity. And now there’s nothing
stopping you from telling your brand
story anytime, anywhere.

Your audio identity + endless possibilities =

s & ‘60s Classic Rock / ‘50s & ‘60s Hits Holiday / ‘70s Classic Rock / ‘70s Singer-Songwriter / ‘70s Soft Rock / ‘80s Adult Pop / ‘80s Classic Rock / ‘80s Po
0s Radio Hits / ‘80s Rock / ‘80s Soft Rock / ‘90s Soft Rock / ‘90s Album Cuts / ‘90s Alternative Rock / ‘90s Radio Hits / ‘90s Singer-Songwriter / Acid Ja
cid Jazz Instrumentals / Acid Jazz Vocals / Acoustic New Age / Album Cuts / Alt-Country / Big Band Instrumentals / Big Band Vocals / Blues / Boot Scooti
ristmas / Bossa & Brazilian Lounge / Chill Classic Jazz Instrumentals / Chill Modern Lounge Instrumentals / Christmas Instrumentals / Classic Arena Roc
lassic Country / Classic Country Light / Classic French Pop / Classic Italian / Classic Jazz Instrumentals / Classic Jazz Vocals / Classic Soul / Classic So
ristmas / Classic Vocals Christmas / Classic Vocals Holiday / Classical Holiday / Clean Teen Current / Clean Teen Pop / Clean Teen Rock / Clean Teen Urba
p / Contemporary R&B / Current Adult Pop / Dance / Disco / Dixieland Jazz / Downtempo Electronica / Easy Instrumentals / Fresh Hip-Hop / Funk / Fun
ht / Global Lounge / Hard Rock Classic / Hard Rock Modern / Holiday Instrumentals / Hot ‘90s / Hot R&B / Indie Electronica / Indie Pop / Indie Pop & Roc
die Rock / Instrumental Guitar / Instrumental Piano / Instrumental Piano & Guitar / Kids’ - Medium Fry / Kids’ - Small Fry / Kids’ Pop / Latin Pop & Rock
ht Classical Chamber / Light Classical Ensemble / Light Classical Solo / Lounge Holiday / Mariachi / Mellow ‘50s & ‘60s Hits / Merengue / Modern Arena Roc
odern French Pop / Modern Holiday / Modern Italian Pop / Modern Lounge Downbeat / Modern Lounge Instrumentals / Modern Lounge Upbeat / Mode
p Christmas / Modern Pop Holiday / Modern Rock / Modern Singer-Songwriter / Modern Soul / Neo-Soul & Trip-Hop / New Age Instrumentals / New Count
ew Wave / Old-School Hip-Hop / Pop Hits / Pop Remixes / Pop & Rock / Reggae / Reggae Light / Salsa / Skate Punk / Smooth Café Vocals / Smooth Ja
trumentals / Smooth Jazz Vocals / Soft Pop & Rock / Teen Pop / Tejano / Traditional Mexican / Upbeat Electronica / World / ‘50s & ‘60s Classic Rock / ‘50s

Your brand deserves
s Hits Holiday / ‘70s Classic Rock / ‘70s Singer-Songwriter / ‘70s Soft Rock / ‘80s Adult Pop / ‘80s Classic Rock / ‘80s Pop / ‘80s Radio Hits / ‘80s Rock / ‘80
ft Rock / ‘90s Soft Rock / ‘90s Album Cuts / ‘90s Alternative Rock / ‘90s Radio Hits / ‘90s Singer-Songwriter / Acid Jazz / Acid Jazz Instrumentals / Acid Ja
cals / Acoustic New Age / Album Cuts / Alt-Country / Big Band Instrumentals / Big Band Vocals / Blues / Boot Scootin’ Christmas / Bossa & Brazilian Loun
hill Classic Jazz Instrumentals / Chill Modern Lounge Instrumentals / Christmas Instrumentals / Classic Arena Rock / Classic Country / Classic Country Ligh

music.
ssic French Pop / Classic Italian / Classic Jazz Instrumentals / Classic Jazz Vocals / Classic Soul / Classic Soul Christmas / Classic Vocals Christmas / Class
cals Holiday / Classical Holiday / Clean Teen Current / Clean Teen Pop / Clean Teen Rock / Clean Teen Urban Pop / Contemporary R&B / Current Adult Pop
nce / Disco / Dixieland Jazz / Downtempo Electronica / Easy Instrumentals / Fresh Hip-Hop / Funk / Funk Light / Global Lounge / Hard Rock Classic / Ha
ck Modern / Holiday Instrumentals / Hot ‘90s / Hot R&B / Indie Electronica / Indie Pop / Indie Pop & Rock / Indie Rock / Instrumental Guitar / Instrumen
no / Instrumental Piano & Guitar / Kids’ - Medium Fry / Kids’ - Small Fry / Kids’ Pop / Latin Pop & Rock / Light Classical Chamber / Light Classical Ensemb
ight Classical Solo / Lounge Holiday / Mariachi / Mellow ‘50s & ‘60s Hits / Merengue / Modern Arena Rock / Modern French Pop / Modern Holiday / Mode
lian Pop / Modern Lounge Downbeat / Modern Lounge Instrumentals / Modern Lounge Upbeat / Modern Pop Christmas / Modern Pop Holiday / Mode
ck / Modern Singer-Songwriter / Modern Soul / Neo-Soul & Trip-Hop / New Age Instrumentals / New Country / New Wave / Old-School Hip-Hop / Pop H
op Remixes / Pop & Rock / Reggae / Reggae Light / Salsa / Skate Punk / Smooth Café Vocals / Smooth Jazz Instrumentals / Smooth Jazz Vocals / Soft Po
ock / Teen Pop / Tejano / Traditional Mexican / Upbeat Electronica / World / ‘50s & ‘60s Classic Rock / ‘50s & ‘60s Hits Holiday / ‘70s Classic Rock / ‘70
ger-Songwriter / ‘70s Soft Rock / ‘80s Adult Pop / ‘80s Classic Rock / ‘80s Pop / ‘80s Radio Hits / ‘80s Rock / ‘80s Soft Rock / ‘90s Soft Rock / ‘90s Albu
ts / ‘90s Alternative Rock / ‘90s Radio Hits / ‘90s Singer-Songwriter / Acid Jazz / Acid Jazz Instrumentals / Acid Jazz Vocals / Acoustic New Age / Album Cu
lt-Country / Big Band Instrumentals / Big Band Vocals / Blues / Boot Scootin’ Christmas / Bossa & Brazilian Lounge / Chill Classic Jazz Instrumentals / Ch
dern Lounge Instrumentals / Christmas Instrumentals / Classic Arena Rock / Classic Country / Classic Country Light / Classic French Pop / Classic Italian
ssic Jazz Instrumentals / Classic Jazz Vocals / Classic Soul / Classic Soul Christmas / Classic Vocals Christmas / Classic Vocals Holiday / Classical Holid
lean Teen Current / Clean Teen Pop / Clean Teen Rock / Clean Teen Urban Pop / Contemporary R&B / Current Adult Pop / Dance / Disco / Dixieland Jazz

Muzak Elements is the
you’ve been
waiting for.

Introducing ELEMENTS, the custom
™

music solution that puts you in control.
If your brand requires a more personalized music Mix your own music program with elements, our
experience, Muzak Elements is designed for you. targeted groups of songs. Choose from a wide
Creating the ideal music program for your custom- selection, with every type of music imaginable.
er environment is now more effective – and more And get an exclusive music experience that sets
fun – than ever before. you apart from your competitors.

My brand is ,
and a little bit .

Create an in-store experience that’s
exclusive to your brand by combining
specific styles, eras and genres.
Establish the sound of your brand by mixing up Do your customers love ‘70s music, but hate
to 20 elements. With more than 100 elements to disco? Whether you choose 5 elements or 20 (or
choose from, you’re sure to find the music that’s somewhere in between), you get everything you
perfect for your customer environment. love – and nothing you don’t.

zz / Acid Jazz Instrumentals / Acid Jazz Vocals / Acoustic New Age / Album Cuts / Alt-Country / Big Band Instrumentals / Big Band Vocals / Blues / Boot Sc
ck / Classic Country / Classic Country Light / Classic French Pop / Classic Italian / Classic Jazz Instrumentals / Classic Jazz Vocals / Classic Soul / Classic
ban Pop / Contemporary R&B / Current Adult Pop / Dance / Disco / Dixieland Jazz / Downtempo Electronica / Easy Instrumentals / Fresh Hip-Hop / Funk
Rock / Indie Rock / Instrumental Guitar / Instrumental Piano / Instrumental Piano & Guitar / Kids’ - Medium Fry / Kids’ - Small Fry / Kids’ Pop / Latin Pop &
ena Rock / Modern French Pop / Modern Holiday / Modern Italian Pop / Modern Lounge Downbeat / Modern Lounge Instrumentals / Modern Lounge Upbe
ew Country / New Wave / Old-School Hip-Hop / Pop Hits / Pop Remixes / Pop & Rock / Reggae / Reggae Light / Salsa / Skate Punk / Smooth Café Vocal
ssic Rock / ‘50s & ‘60s Hits Holiday / ‘70s Classic Rock / ‘70s Singer-Songwriter / ‘70s Soft Rock / ‘80s Adult Pop / ‘80s Classic Rock / ‘80s Pop / ‘80s R
zz Instrumentals / Acid Jazz Vocals / Acoustic New Age / Album Cuts / Alt-Country / Big Band Instrumentals / Big Band Vocals / Blues / Boot Scootin’ Ch
ssic Country / Classic Country Light / Classic French Pop / Classic Italian / Classic Jazz Instrumentals / Classic Jazz Vocals / Classic Soul / Classic Soul Ch
p / Contemporary R&B / Current Adult Pop / Dance / Disco / Dixieland Jazz / Downtempo Electronica / Easy Instrumentals / Fresh Hip-Hop / Funk / Funk L
die Rock / Instrumental Guitar / Instrumental Piano / Instrumental Piano & Guitar / Kids’ - Medium Fry / Kids’ - Small Fry / Kids’ Pop / Latin Pop & Rock

Discover yo
ck / Modern French Pop / Modern Holiday / Modern Italian Pop / Modern Lounge Downbeat / Modern Lounge Instrumentals / Modern Lounge Upbeat / M
untry / New Wave / Old-School Hip-Hop / Pop Hits / Pop Remixes / Pop & Rock / Reggae / Reggae Light / Salsa / Skate Punk / Smooth Café Vocals / Smo
ck / ‘50s & ‘60s Hits Holiday / ‘70s Classic Rock / ‘70s Singer-Songwriter / ‘70s Soft Rock / ‘80s Adult Pop / ‘80s Classic Rock / ‘80s Pop / ‘80s Radio Hits
umentals / Acid Jazz Vocals / Acoustic New Age / Album Cuts / Alt-Country / Big Band Instrumentals / Big Band Vocals / Blues / Boot Scootin’ Christmas
untry / Classic Country Light / Classic French Pop / Classic Italian / Classic Jazz Instrumentals / Classic Jazz Vocals / Classic Soul / Classic Soul Christma
ntemporary R&B / Current Adult Pop / Dance / Disco / Dixieland Jazz / Downtempo Electronica / Easy Instrumentals / Fresh Hip-Hop / Funk / Funk Ligh
ie Rock / Instrumental Guitar / Instrumental Piano / Instrumental Piano & Guitar / Kids’ - Medium Fry / Kids’ - Small Fry / Kids’ Pop / Latin Pop & Rock /

ootin’ Christmas / Bossa & Brazilian Lounge / Chill Classic Jazz Instrumentals / Chill Modern Lounge Instrumentals / Christmas Instrumentals / Classic Are
Soul Christmas / Classic Vocals Christmas / Classic Vocals Holiday / Classical Holiday / Clean Teen Current / Clean Teen Pop / Clean Teen Rock / Clean Te
/ Funk Light / Global Lounge / Hard Rock Classic / Hard Rock Modern / Holiday Instrumentals / Hot ‘90s / Hot R&B / Indie Electronica / Indie Pop / Indie P
Rock / Light Classical Chamber / Light Classical Ensemble / Light Classical Solo / Lounge Holiday / Mariachi / Mellow ‘50s & ‘60s Hits / Merengue / Mode
at / Modern Pop Christmas / Modern Pop Holiday / Modern Rock / Modern Singer-Songwriter / Modern Soul / Neo-Soul & Trip-Hop / New Age Instrumenta
s / Smooth Jazz Instrumentals / Smooth Jazz Vocals / Soft Pop & Rock / Teen Pop / Tejano / Traditional Mexican / Upbeat Electronica / World / ‘50s & ‘6
adio Hits / ‘80s Rock / ‘80s Soft Rock / ‘90s Soft Rock / ‘90s Album Cuts / ‘90s Alternative Rock / ‘90s Radio Hits / ‘90s Singer-Songwriter / Acid Jazz / Ac
ristmas / Bossa & Brazilian Lounge / Chill Classic Jazz Instrumentals / Chill Modern Lounge Instrumentals / Christmas Instrumentals / Classic Arena Roc
ristmas / Classic Vocals Christmas / Classic Vocals Holiday / Classical Holiday / Clean Teen Current / Clean Teen Pop / Clean Teen Rock / Clean Teen Urb
ight / Global Lounge / Hard Rock Classic / Hard Rock Modern / Holiday Instrumentals / Hot ‘90s / Hot R&B / Indie Electronica / Indie Pop / Indie Pop & Ro
/ Light Classical Chamber / Light Classical Ensemble / Light Classical Solo / Lounge Holiday / Mariachi / Mellow ‘50s & ‘60s Hits / Merengue / Modern Are

ur element.
odern Pop Christmas / Modern Pop Holiday / Modern Rock / Modern Singer-Songwriter / Modern Soul / Neo-Soul & Trip-Hop / New Age Instrumentals / Ne
oth Jazz Instrumentals / Smooth Jazz Vocals / Soft Pop & Rock / Teen Pop / Tejano / Traditional Mexican / Upbeat Electronica / World / ‘50s & ‘60s Clas
/ ‘80s Rock / ‘80s Soft Rock / ‘90s Soft Rock / ‘90s Album Cuts / ‘90s Alternative Rock / ‘90s Radio Hits / ‘90s Singer-Songwriter / Acid Jazz / Acid Jazz I
/ Bossa & Brazilian Lounge / Chill Classic Jazz Instrumentals / Chill Modern Lounge Instrumentals / Christmas Instrumentals / Classic Arena Rock / Class
s / Classic Vocals Christmas / Classic Vocals Holiday / Classical Holiday / Clean Teen Current / Clean Teen Pop / Clean Teen Rock / Clean Teen Urban Po
t / Global Lounge / Hard Rock Classic / Hard Rock Modern / Holiday Instrumentals / Hot ‘90s / Hot R&B / Indie Electronica / Indie Pop / Indie Pop & Roc
Light Classical Chamber / Light Classical Ensemble / Light Classical Solo / Lounge Holiday / Mariachi / Mellow ‘50s & ‘60s Hits / Merengue / Modern Are

The of
my business is
constantly changing.

Change the mood and energy of your
environment according to the time of
day or location within your business.
Chances are your customer environment is differ- You can also design multiple “zones” of music
ent depending on the time of day or day of week. throughout your business space, and control how
Our “dayparts” let you schedule unique combina- often your customers hear different types of music –
tions of elements throughout the day or week to get with a custom “playclock” that lets you choose how
the perfect mix, every time. frequently each of your elements plays.

I want to work with a
I can trust.

Get all the benefits you would
expect from a leading provider
of business music.
Visit http://solutions.muzak.com/elements, and
No one else knows the business of music
and brands quite as well as Muzak. Get a service representative in your area will contact
assistance every step of the way – from our Audio you to schedule a FREE consultation. Or call
800 331.3340 for more information.
Architecture team, including a Music Consultant
who’s dedicated to your account.

Inspiration
You’ve heard about our products.
Now feel our passion – what drives
who we are, and the experiences we
create for you, your employees and
your customers.

WH E R E D O E S YO UR M US I C C O M E F RO M ?

The sun was setting over downtown Austin, and Muzak’s open air party was

drawing to a close. The few hundred fans in attendance stood riveted, as singer

and pianist Rachel Fuller murmured the last few bars of a sweet, pensive tune.

As applause rang out, Fuller smiled and looked offstage where a small group

was gathered. With a nod, she invited a living music legend to join her set. A

hush fell over the crowd, punctuated only by the flicker of camera phones, as

Pete Townshend strode onstage and picked up a guitar – stunning and delighting

the surprised audience as he accompanied Fuller on her last song.

INSPIRATION
What does an evening with Pete Townshend have to do with Muzak?

More than you might think.

Muzak has always been known for creating music
for businesses, but is also a major part of the music
industry. Muzak travels the world, meeting with
record labels promoting the biggest stars as well as
independent artists looking for their first big break.
As a result, our clients have access to the best music
from every genre and every corner of the globe.

“Muzak is a forward-thinking
company that’s helping artists
like me do what we love. It’s an
amazing outlet for my music.”
Musician Andy Zipf played for hundreds of
– Andy Zipf, Independent Artist
guests who wanted to find out about Muzak.

GE T U N DE R T H E T E N T

SXSW attendees less familiar filed in from the clogged streets, Minutes after the gates opened, ten times as hard, because I’m

with Muzak had incredible to a tent set up in the hub of fans filled the tent to capacity. an independent artist,” said

opportunities to experience people, bands and events taking One by one, performers Sarah Andy Zipf. “Muzak is a forward-

what we offer the music business, over Austin’s downtown. They Marince, Andy Zipf, Scott McCurry thinking company that’s helping
Up-and-coming band The Alternate

and create for our clients. The were invited by headliner Fuller, and The Alternate Routes took the artists like me do what we
Routes rock the Muzak stage at SXSW.

first was a classic artist showcase, who also hosts “In the Attic”, a stage. All breaking artists, they love. It’s an amazing outlet for

where Rachel Fuller and Pete Webcast and live show featuring worked the stage like pros, happy my music.”

THE N E X T B IG TH ING Townshend performed. On a music and guests – including to see fans and make some new

sunny afternoon, performers partner Townshend. ones. “Sometimes I have to fight
Austin, Texas is known as the “live music performing at 3am). And SXSW is for the panel and license every artist, record label

capital of the world”. And every March, that artist and the industry – the place where and publisher. “Label owners know the Muzak

WH Y DO E S LICE NSING MATTE R?
music scene swells to include more than absolutely every sector of the music business story and the exposure opportunities we can

1,400 artists from six continents who perform is represented, and each one hopes to scoop provide for their artists, and they were literally

The vast majority of recorded music
at the South by Southwest Music Conference the next artist about to make it big. loading our arms with stacks of CDs to In order for you to legally play most music business could be hit with a major fine –

has rights associated with it – the
and Festival, or SXSW. The festival is for the check out,” said Jason McCormick, industry in your business, royalties are due, often as much as $250,000! That’s a possibility

rights of an artist, record label and/
true music fan, clamoring to experience as And Muzak took center stage. More than relations manager for Muzak. to the major publishers ASCAP BMI and
, whether you’re using CDs, consumer

or song publisher.
much cutting-edge music as can fit into 144 15 representatives fanned out to experience SESAC. If they aren’t covered, your satellite radio or an mp3 playlist.

hours (sleep can wait when rock gods are every artist showcase, attend every conference 39

“The concept of creating experiences with music was
tangible and easy to understand. And more artists
and record labels saw their music in a context that’s
completely different from radio or any other format.”
– Jason McCormick, Industry Relations Manager

Romance was in the air – and the

ears – at the Red Rose party at SXSW.

A RED R O SE F O R MY LOVE

Rollicking outdoor parties are a SXSW staple, Fresh red roses were placed on every table, And in two hours, Muzak demonstrated our
and Muzak was thrilled to showcase a small and waitresses passed delicate hors d’oeuvres unique ability to create a sensory experience

group of the independent artists included in and strong chocolate martinis. Falling rose – while showing the artists, record labels and

our catalog. But another type of performance petals drifted down a digital video screen song publishers in attendance the sophistica-

was in the works – a suggestion of Muzak’s while “At Last” by Etta James flooded the tion that surrounds the use of their content in

unique ability to transform a basic storefront room. A pure emotion – true love – bloomed Muzak programs. “The party made the

into an experience for all the senses. in sound, scent, tastes and sights. concept of creating experiences with music

tangible and easy to understand,” said Jason
Attendees dig the rock ‘n roll
The stage was set in an art gallery, a minimal- A few minutes before 1am, the sounds of Ella McCormick. “And more artists and record
vibe of the Eight Ball party.
ist space with white walls, ceilings and floors. Fitzgerald and Louis Armstrong slowly faded labels saw the opportunity for their music

In just a few hours Muzak customized an out, and James Brown kicked in – the Eight to connect with people in a context that’s

audio/visual system, loaded two custom Ball party had begun. The power of an eight completely different from radio or any publishers and other audio branding and dis- The artists in Muzak’s catalog have a chance

music programs, placed cocktail tables with ball slamming into the corner pocket of a other format.” tribution partners, Muzak can place music on to connect with 100 million people every day.

white linen, created a top-shelf bar and pool table, evoked by AC/DC, shots of Jack clients’ Web sites, branded compilation CDs, Muzak clients have access to the best music from

scented the room. Doors opened at midnight, Daniel’s and the scent of tobacco and leather. Music industry members also see the possibil- music download stores and many other customer all over the world. It’s a relationship that helps

and the Red Rose party began. In just a few minutes, and with a few strategic ity in Muzak’s ability to extend a client’s brand touchpoints. Along with even more opportunities keep new music alive, and brings brands to life.

changes, an environment fit for a stylish experience – and an artist’s reach – beyond for clients to connect with their customers, these

Translucent red light filled the space. The boutique or sidewalk bistro was wholly the store environment. Through Muzak’s audio branding capabilities provide new expo-

scent of dark chocolate wafted in the air. transformed into a hard-charging roadhouse. relationships with thousands of record labels, sure opportunities for Muzak’s roster of artists. 41

WHAT ARE YOU SHOWING YOUR PROSPECTIVE BUYERS?

HOLD THEIR ATTENTION WITH

All prices, packages, and programming subject to change without notice.
Muzak® is a registered trademark of Muzak LLC. © 2007/2008 Muzak LLC 800 331.3340
VALUABLE INFORMATION ABOUT
THE MARKETS, HEADLINES & MORE.
Your buyers will be informed, not bored, with the
News & Finance channel package from DISH Network™.

Muzak Commercial TV Solutions brings you a full lineup
of DISH Network channel packages, plus the industry’s
leading selection of commercial-grade flat panel TVs.
With expert design and installation, backed by our
nationwide service network.

Call today and receive a 20% discount on the
flat panel TV of your choice when you sub-
scribe to commercial television with Muzak!
Refer to promotional code FLTPNL3.

For more information call David Cooper at

800 331.3340 x7975
or visit http://solutions.muzak.com/tv5

HOLD THEIR ATTENTION WITH

All prices, packages, and programming subject to change without notice.
Muzak® is a registered trademark of Muzak LLC. © 2007/2008 Muzak LLC 800 331.3340
VALUABLE INFORMATION ABOUT
THE MARKETS, HEADLINES & MORE.
Your buyers will be informed, not bored, with the
News & Finance channel package from DISH Network™.

Muzak Commercial TV Solutions brings you a full lineup
of DISH Network channel packages, plus the industry’s
leading selection of commercial-grade flat panel TVs.
With expert design and installation, backed by our
nationwide service network.

Call today and receive a 20% discount on the
flat panel TV of your choice when you sub-
scribe to commercial television with Muzak!
Refer to promotional code FLTPNL3.

For more information call today

800 331.3340 x1002
or visit http://solutions.muzak.com/tv5

BRAND EXPERIENCE STUDY : GLOBALSHOP 2008

THE MUZAK GLOBALSHOP EXPERIENCE

What if the expression of your
brand was as easy to read as
the look on your face?
That was the question posed by Muzak at and a constantly evolving custom music

GlobalShop 2008, the world’s largest annual experience. Included in the image gallery were

retail design event. For the third time, Muzak hundreds of larger-than-life portraits of people

created a booth experience that won the hearts expressing one of four strong emotions – Angst,

of top tastemakers. And for the first time, the Desire, Elation and Pride – on 14 high-defini-

world’s most admired retailers experienced a tion plasma screens.

new way to see – and hear – brand expression.

“The initial group of photographs featured

To explore and demonstrate the concept of many of the nearly 1,300 Muzak team

brand expression, the Muzak booth experience members who support our clients,” said Bob

was composed around two central elements – Finigan, vice president of product

a visually arresting high-definition image gallery and marketing for Muzak.

“They all have
their own unique
personality, and
a very personal
way of expressing
themselves. So
does a brand.”

Sample Playlist

Emotion: Elation

Mew: Special (radio mix)

Misha: Summersend

New Order: Regret

New Young Pony Club: The Bomb

Pilot: Magic

Polyphonic Spree: Younger Yesterday

Postal Service: Such Great Heights

Rosebuds: Get Up Get Out

Röyksopp: Only This Moment

Elvis Costello: Pump It Up

THE MUZAK GLOBALSHOP EXPERIENCE

Every few minutes, the image
gallery was completely transformed
as a new expression was featured.
And the contrast was heightened by a dramatic “Most people wouldn’t associate Muzak with

shift in the music experience. The sound of visual merchandising or store design,” said Bob

each emotion was defined in a custom music Finigan. “But music has the most direct – and

program created by Muzak’s Audio Architecture most powerful – impact on the retail customer

team. Songs like “Mother” from Danzig and experience. And when music is combined with

“Come Thru” from DMX gave voice to Angst, in-store messaging, sound system and visual

while songs like “Archangel” by Burial and solutions that create complete and authentic

“Wicked Game” by Chris Isaak captured brand experiences, the results are clear:

Desire for the booth experience participants. memorable customer experiences that

define the true expression of a brand.”

In addition to experiencing the image gallery

and custom music program, GlobalShop To continue the GlobalShop experience long

attendees became active participants in the after the event, Muzak created an interactive

Muzak booth concept. The same photographer Web site geared toward booth participants. The

who shot Muzak’s team member portraits was site, http://expressions.muzak.com, include the

on hand to capture representatives from Ann Angst, Desire, Elation and Pride custom music,

Taylor, BCBG Max Azria, DSW and other top as well as a searchable photo feature. Site visi-

retailers as they expressed one or more of the tors can search by name or company for their

four emotions. photo, browse photos of colleagues or send a

link to a friend.

As a leading provider of business music,

Muzak creates experiences that reach more than

100 million people daily. Some of the biggest

brands in business, from Ann Taylor to AT&T to

McDonald’s, work with Muzak to enhance their

brand image in hundreds of thousands of client

locations. Muzak creates a wide variety of core

and custom music experiences for clients around

the world. Muzak creates custom on-hold and

in-store voice messages, and designs and installs

professional sound systems, commercial television,

drive-thru systems, digital signage, soundmask-

ing systems and more through its national network

of sales and service locations. For more informa-

tion, visit www.muzak.com or call 800 331 3340.

Muzak LLC, 3318 Lakemont Blvd., Fort Mill, SC 29708 / Muzak® is a trademark of Muzak LLC. © 2008

Workout Music: the Ultimate Motivational Tool | E-News Archives | E-News Archives | Fit Pro

Issue Date: August 2008, Posted On: 8/6/2008
Workout Music: the Ultimate Motivational Tool
By Kristi Britt-Stearns
Be a PFP Writer!

Have you ever noticed the way your body just loosens up when your favorite song comes on? It doesn't matter if
you're in the car or cleaning the house, you just feel compelled to move it! It works the same way for your clients.
Music can help create effective workouts by helping clients amp up their energy, maintain their drive and keep
their focus — whether they’re squeezing in 30 minutes of abs or pounding through 60 minutes of step.
Home
But what types of music are most effective? Do you need different sounds for different classes and areas in your
Subscription
facility? And what can you expect when your music program is in place? Consider a handful of factors before you
E-Newsletter get started, and you and your clients will see results quickly.
Registration
Digital Magazine The Heart of the Matter
Heart rate: If there’s such a thing as a “buzz phrase,” this is it. Especially with the increasing availability of heart
Store - NOW OPEN
rate monitors that are both more effective and less expensive, plenty of cardio enthusiasts are tracking their
Blogs
workouts by zeroing in on their heart rate. Unfortunately, we’ve all experienced an exercise session that just
Discussion Board doesn’t help us raise our heart rate quickly and maintain it for a period of time.
Fortunately, heart rate has a workout buddy: beats per minute, or BPM. Every song, from a languid ballad to a
News
pounding dance track, can be described in terms of beats per minute. And a song’s BPM serves as a simple
Events Calendar
yardstick to help evaluate when and where it may be effective as part of a music program.
Job Openings The focal point of many fitness facility music programs is cardio studios. While clients probably tune into their
personal playlists on the treadmill, they need to be able to hear the instructor’s commands during group exercise.
E-News Archives
And if those commands are timed to a song with a higher BPM, the participants will be stepping, reaching and
Magazine Archives
jumping faster — and, you guessed it, their heart rates will be rising faster.
Buyer's Guide So what’s the magic number? A minimum BPM of 132 is the accepted industry standard. Some facilities advocate
a higher number, but as long as your songs range from 132 to 170 BPM, your clients will be able to reach their
Featured Products
target heart rate and maintain it without difficulty.
Media Kit
If you're having trouble translating BPM to music you’re familiar with, keep this in mind: The typical dance track is
Success Stories between 122 and 128 beats per minute. This also means that it’s likely you’ll have to seek out music specially

http://www.fit-pro.com/ME2/dirmod.asp?sid=9FFFE5ED92024E87AE94...4C38052CFE54435D38E&tier=4&id=06FD6A2F46A44355961F35D7EA7EA7CC (1 of 3) [8/20/2008 10:56:28 AM]

Control Your Music and Messaging from Anywhere with Muzak's Web-Based System

Control Your Music and Messaging from Anywhere with Muzak's Web-Based System

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