I wrote and designed this promotional schedule for a fictional hockey team for a project in a public relations class at CMU.

1. Mid-Michigan 2008-2009
MALLARDS
Promotional Schedule
October
Tue. Oct. 7 @ 5:30pm - Opening Day:
Fireworks, Concert by Trick Daddy, T-shirt Giveaway
(First 1,000 Fans All Ages)
Thu. Oct. 16 @ 4:30pm – College Night:
Beers $3, Drink Specials
November
Sat. Nov. 15 @ 4:50pm – Firefighter Appreciation
Night
Sun. Nov. 16 @ 11:45am – Jersey Off-the-Back Auction
December February
Sat. Dec. 6 @ 8:30pm – Ladies Night: Win a Date with the Players Sat. Feb. 7 @ 3:30pm
Auction, Drink Specials for all ladies 21+ – Crazy Hair Night (prize
Sun. Dec. 7 @ 11:45am – Mitchell the Mallard Mug Giveaway (First for craziest hair)
1,000 Fans All Ages)
Fri. Feb. 13 @ 6:00pm
Fri. Dec 12 @ 7:00pm – Businessperson’s Special
– College Night: Beers $3,
Sat. Dec. 13 @ 12:00pm - Coaches
Drink Specials
Appreciation Night
Sat. Feb. 14 @ 11:00am
Sun. Dec. 14 @ 8:15pm – Player Poster
– Couples Night: Win cash,
Giveaway (First 1,000 Fans All Ages)
vacations, trips to the spa,
NNN Mon. Dec. 15 @ 7:00pm – Pre-Game
dinner, movie tickets, and
Youth Clinic
more!
Sat. Dec. 20 @ 3:30pm – Vacation
Sun. Feb. 15 @ 1:00pm
Giveaway
TRYOUTS – We Love the 70s Night
Sun. Dec. 21@ 11:00am – Christmas
(Appearance by Elvis
Caroling, Bring a group of 10 or more
and get in free impersonator Mark W.
Mon. April 14 @ 6:00P.M. Curran)
January
Thu. April 17 @ 8:30P.M.
Sat. April 19 @ 11:00A.M. Tue. Feb. 17 @ 8:00pm – Police Officer Appreciation
Sat. Jan. 3 @ 11:00am – Military
Night
Appreciation Night
Thu. Feb. 19 @ 7:00pm – Kids Skate with the Players
Tue. Jan. 13 @ 8:00pm – Disco Mania Night
Before the Game
Thu. Jan. 22 @ 5:00pm – Bring a Puck, Throw
Thu. Feb 26 @ 5:30pm – Closing Day:
It on the Ice Night
NNN Fireworks, Meet and Greet Giveaway (Appearance by
Thu. Jan 29 @ 5:00pm – Team Photo Giveaway
Gordie Howe, First 50 Fans All Ages)
(First 1,000 Fans All Ages)