The document discusses the growing market of women golfers and presents a business strategy for Golf Betty, a women’s golf apparel brand. It highlights the statistics on women's participation in golf and outlines the brand's product offerings, e-commerce strategy, and financial projections. The potential business opportunity is significant, with estimates suggesting substantial revenue from a targeted customer base.

1. Viva la Mood Swings… Apparel for women with a lot on the ball

2. Golf is hard. Finding flattering golf apparel shouldn’t be. The Naturals

3. Market Opportunity 5.5 Million Women Strong and Growing Women represent 21 % of the 26 million golfers in the U.S. – up from 5% just 20 years ago* Average age is 47 Women are a key target for player development efforts* 25% of all new golfers are women* * National Golf Foundation, 2007

4. Single channel business model Multi-branded apparel and accessories Private label premium collection priced from $125 to $375 Styles not limited to golf Year-round accessibility to four seasonal “wardrobed” collections Bogey Chic Fairway Classics GOLFBETTY’s Business Strategy eCommerce

5. Website Design

6. Homepage

7. Meet Golf Betty

8. Our Collection

9. Build A Betty

10. Weekly Email Blast

11. There are 3.6 M “core” women golfers* Core golfers buy an average of 5.6 pieces/year* If .05% of core women golfers shopped on GOLFBETTY.com = 18,000 customers 18,000 customers x 1 item x $150/average cost of GB items = $2.7 M/year *National Golf Foundation 2007 The Naturals Financial Assumptions Not a Stretch of the Imagination Swingtime

12. Apparel eCommerce Projections Apparel Sales Represent 26% Forrester Research

13. GOLFBETTY Is Available Purchase or License the GOLFBETTY Brand Lifestyle brand Trademarked name and mark Business strategy Website design concept Email blast design concept Designs for 42 styles in a variety of color ways for first collection

14. For more information please contact Carla Thompson carla @ golfbetty.com