TV Commercial Concept for a mineral water brand. Brand name and concept copyright Amal Saleh

1. Film opens on over the shoulder shot of a man in perfect form He is a cliff diver Standing atop a cliff overlooking a vast body of water (lake) Camera then zooms to show a wide angle long shot of the whole view taking in the lake and the sky Music starts…. Press spacebar to continue to next slide… rest of the slides will run automatically

2. Camera: starts with mid close-up shot, then track shot, panning clockwise of the cliff diver as he is standing at a cliff’s edge… his arms rising from his hips in a circle to join above his head. He jump to dive into the water below…

3. He jumps off the cliff as the camera takes a mid shot then an aerial wide angle shot of the cliff, diver and lake…

4. Cliff diver metamorphoses in an animation into a holographic type human figure in metallic silver-blue (the golden figure here is just to demonstrate)

5. Camera shows as the diver dives lower, showing the cliff side and the water below…

6. His body starts to curl in a shape that eventually starts to resemble… ????

7. Transformation continues…

8. Transformation continues…

9. He is now transformed into a water droplet…

10. The water drop dives into the lake at the bottom of the cliff and makes a splash …

11. The camera zooms out and the water in which the droplet splashes is inside the bottle of Divo water. Camera now shows the bottle in exquisite graphics

12. Cut to scene of the diver sitting at a table in a marina resort, sipping Divo water and smiling confidently at the camera…. Vo: Divo water Dive Into Life