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Breaking Into The Database Business
The document discusses breaking into the database business and provides an overview of direct mail marketing. It notes that around 55-60% of printed matter ends up in the mail and mailing services are a top value-added service for printers. The document covers why getting into databases is a good idea, defines mailing and direct marketing terms, and discusses data quality, list preparation, and working with the US Postal Service. It aims to educate on opportunities and considerations for offering mailing and database services.
