The document discusses social networks and their use in marketing and management. It begins with an introduction to social networks, including a brief history. It then discusses how social networking sites can be used for marketing purposes and provides tips on engaging with customers, promoting brands, and implementing marketing campaigns on sites like Facebook, Google+, Twitter, and YouTube. The document also covers reasons for using social networking, including reaching targeted audiences and creating opportunities to engage customers, create buzz, and gain traffic. It notes both the benefits and potential challenges of using social media for business purposes.

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2.  Introduction to Social Network
 History
 Use of Social Networking sites in
Marketing & Management
 How to "do" Social Networking?
Marketing For Business Profits
 Why Social Networking ?

3. Networked
Economy
Immigrant
Networks
National
Innovation
Networks
Networking
Entrepreneurial
Networks
Ego
Networks Regional
Networks
Infrastructure
Networks
Social
Networks

4.  How do you explain to say somebody what
Social Network is?

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Web Definition : A set of nodes, points, or locations connected by means of
data, voice, and video communications for the purpose of
exchange.
Link

6. A social network is a
description of the social
structure between actors,
mostly individuals or
organizations. It indicates
the ways in which they are
connected through various
social familiarities ranging
from casual acquaintance to
close familiar bonds.

7. History:-
1969 :-dial-up
1971 :-The first email was delivered.
1998 :-Google opens as a major Internet search engine
2001 :-Wikipedia,
2003 MySpace.
LinkedIn was started as a business-oriented social networking site
for professionals.
2004 :- Facebook, another social networking website, was started
2006 :-MySpace

12. Use of Social Networking sites in
Marketing & Management
One of today’s hottest trends.
How social networking can help their careers or businesses ?
Exactly how to get started with this online marketing technique?
Social networking sites have become so popular because of
following characteristics :-
Evolving in nature,
Change from day to day .
Approach to using this medium!

13. • First decide what your marketing goals are with respect to social
networking.
• marketing goals need to be more specific
• After you’ve decided on your purpose choose social networking
Website(s).

14. Facebook(Facebook.com)
Google+
Twitter(twitter.com)
You tube

15. • Customers and Consumers: People who will benefit from what you do,
consume or buy your products or services, and rave about you to their friends.
• Others Within Your Industry: People with whom you can network, share
resources and cross-promote with.
• Media and Publishers: People who work for, or can influence, publications you
would like to be mentioned in (e-zines, newspapers, Websites, etc).
• Consultants: People who may want to hire or purchase products from you.
• Event, Company or Organization representatives: People who operate
businesses and associations that support your industry.

16. Social Media Marketing
create opportunities to:
Engage with customers
It is fun and simple to do once you
know how
Get traffic
Create buzz
Create inbound links
Creates loyalty and trust

17. How to "do" Social Networking?How to "do" Social Networking?
Marketing For Business ProfitsMarketing For Business Profits
define your audience
 locate your potential customers
 build a social relationship
 promote your brand and website

19. • Social media has become a relatively inexpensive platform
• Easily accessible to anyone with internet access
• Opening doors of success for organizations
• Implement marketing campaigns.
• Receive direct feedback from their customers and targeted
market

20. Popularity
Advertising
Customers
Awareness
And many more….

21. Among the goals for which social media can be
used are:
Customer service, e.g. direct response to
customer complaints
Broadcasting updates, announcements, news,
e.g. additional PR resource
Promotions
Behind the scenes look at the organization
Advertising

22.  You can connect directly with your customers and get their
feedback/suggestions for improving your products or
services.
 Reaching your targeted market for little or no cash
investment is substantial, and the audience wanting your
information voluntarily joins or follows you.
 You can make your customers feel valued as human beings,
not just dollars and cents, and improve their experiences
with your business.
 You can use social media (such as Twitter and Facebook) to
advertise upcoming events or special offers that you think
your customers would enjoy.
 Social media has a wide reach, so your customers may even
spread your message for you if they like it.
 You can send out your message at times when you think your
customers are most likely to see it, and measure the
effectiveness of your message with other tools.

23.  Updating your social media accounts takes time and effort.
 The information is only visible for a short time before newer
posts replace it
 If one of your customers (someone who isn't a chronic
complainer, but a good customer who you want to keep)
complains about you online, that complaint may be seen
worldwide. Best thing to do: Acknowledge that customer
immediately and act fast to fix the problem.
 If you ever make an error (such as an accidental misspelling
or mouthing off to a customer online -- I've seen both
happen), it's seen worldwide and may even be picked up by
news channels. Fix it fast.