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I’m fascinated by how a company or organisation can change its fortunes and even undergo a transformation by looking at a challenge in a different way and by behaving in different ways. I find people more interesting than platforms and applications and I think ‘why’ is a better question than ‘how’. With a broad experience in sales, marketing, media and public relations roles, spanning more than ten years in a variety of business environments. I now work with organisations of all sizes to leverage the greatest value from integrating Social Media into their marketing strategy. Learn more at http://www.arengrimshaw.co.uk