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9 Frame Analysis – Matt Cardle – Run For Your Life<br />41148002639695The woman is shown in this shot straight after the shot of matt staring away from the camera. This sort of signifies what Matt could be thinking about in the first shot. You can see waves in the background even though it is a close up shot which shows it could be set on a beach.4000020000The woman is shown in this shot straight after the shot of matt staring away from the camera. This sort of signifies what Matt could be thinking about in the first shot. You can see waves in the background even though it is a close up shot which shows it could be set on a beach.4124325334645As you can see by this shot, it is a close up shot of Matt’s face and as this is his first appearance in this video, it identifies who the song is by. The lighting in this video is quite bright and shines on Matt. He is looking away from the camera which makes you think about what he is looking at or thinking about. 400000As you can see by this shot, it is a close up shot of Matt’s face and as this is his first appearance in this video, it identifies who the song is by. The lighting in this video is quite bright and shines on Matt. He is looking away from the camera which makes you think about what he is looking at or thinking about. -146685264223500-10477533718500<br />-15240528320Yet again we see a close up shot of Matt’s face but this time he is singing. Vaguely in the background you can see a silhouette of what looks like the girl from the previous shot. This now starts to tell the story of what the music video could be about.  400000Yet again we see a close up shot of Matt’s face but this time he is singing. Vaguely in the background you can see a silhouette of what looks like the girl from the previous shot. This now starts to tell the story of what the music video could be about.  -427037553149500<br />0102870The video once again progresses for another 10-20 seconds of close up shots and then comes to this shot. It shows matt stood against a wall with a projector showing the girl running through a forest. This is good because it matches the lyrics “run for your life”. He is also looking in her direction which also shows now what he is definitely singing about. 400000The video once again progresses for another 10-20 seconds of close up shots and then comes to this shot. It shows matt stood against a wall with a projector showing the girl running through a forest. This is good because it matches the lyrics “run for your life”. He is also looking in her direction which also shows now what he is definitely singing about. -17145010287000<br />66675266699This shot is good because it shows matt singing and reaching out for the camera.  It shows the girl running in the background which once again is in sync with the lyrics. It is a extreme long shot as you can see most of matts body and also you can see that the setting is a set of stairs which has a big projector. 400000This shot is good because it shows matt singing and reaching out for the camera.  It shows the girl running in the background which once again is in sync with the lyrics. It is a extreme long shot as you can see most of matts body and also you can see that the setting is a set of stairs which has a big projector. -17145026670000<br />-4267200175387000666751878330We see a medium close up shot here of matt singing and the projector makes it look as if he is in the forest with the girl that is running. We don’t know why the girl is running as yet but as the video goes on we should be sure to see why she is running.400000We see a medium close up shot here of matt singing and the projector makes it look as if he is in the forest with the girl that is running. We don’t know why the girl is running as yet but as the video goes on we should be sure to see why she is running.<br />123825225425This is a very clever shot in the video because we see both of the people in the music video. The projector makes the shot look as if the girl in the video is looking for matt and looking at him. This is good because we sort to get to realise why she is running. We get the storyline through this shot.400000This is a very clever shot in the video because we see both of the people in the music video. The projector makes the shot look as if the girl in the video is looking for matt and looking at him. This is good because we sort to get to realise why she is running. We get the storyline through this shot.-17145015875000<br />123825180340This shot also reinstates why the girl is running. It shows both characters in the video in a close up shot reaching out for one another. This is a good shot because it allows us to see both characters and the girl looks really happy that she is reaching out for matt. This could signify many things such as her love for matt or just being happy that they want one another in this shot. 400000This shot also reinstates why the girl is running. It shows both characters in the video in a close up shot reaching out for one another. This is a good shot because it allows us to see both characters and the girl looks really happy that she is reaching out for matt. This could signify many things such as her love for matt or just being happy that they want one another in this shot. -17145018161000<br />4229100314325In this shot it makes the storyline complete. We find out what matts lyrics have been all about and why the girl has been running. Why they also have been reaching out for one another also. It is a low shot and shows both characters going to hug each other which is what the video was all about in the long run. It is a good video because it shows only little amounts of camera shots but has a good way of portraying the story line. 400000In this shot it makes the storyline complete. We find out what matts lyrics have been all about and why the girl has been running. Why they also have been reaching out for one another also. It is a low shot and shows both characters going to hug each other which is what the video was all about in the long run. It is a good video because it shows only little amounts of camera shots but has a good way of portraying the story line. <br />063500<br />
9 frame analysis
9 frame analysis

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9 frame analysis

  • 1. 9 Frame Analysis – Matt Cardle – Run For Your Life<br />41148002639695The woman is shown in this shot straight after the shot of matt staring away from the camera. This sort of signifies what Matt could be thinking about in the first shot. You can see waves in the background even though it is a close up shot which shows it could be set on a beach.4000020000The woman is shown in this shot straight after the shot of matt staring away from the camera. This sort of signifies what Matt could be thinking about in the first shot. You can see waves in the background even though it is a close up shot which shows it could be set on a beach.4124325334645As you can see by this shot, it is a close up shot of Matt’s face and as this is his first appearance in this video, it identifies who the song is by. The lighting in this video is quite bright and shines on Matt. He is looking away from the camera which makes you think about what he is looking at or thinking about. 400000As you can see by this shot, it is a close up shot of Matt’s face and as this is his first appearance in this video, it identifies who the song is by. The lighting in this video is quite bright and shines on Matt. He is looking away from the camera which makes you think about what he is looking at or thinking about. -146685264223500-10477533718500<br />-15240528320Yet again we see a close up shot of Matt’s face but this time he is singing. Vaguely in the background you can see a silhouette of what looks like the girl from the previous shot. This now starts to tell the story of what the music video could be about. 400000Yet again we see a close up shot of Matt’s face but this time he is singing. Vaguely in the background you can see a silhouette of what looks like the girl from the previous shot. This now starts to tell the story of what the music video could be about. -427037553149500<br />0102870The video once again progresses for another 10-20 seconds of close up shots and then comes to this shot. It shows matt stood against a wall with a projector showing the girl running through a forest. This is good because it matches the lyrics “run for your life”. He is also looking in her direction which also shows now what he is definitely singing about. 400000The video once again progresses for another 10-20 seconds of close up shots and then comes to this shot. It shows matt stood against a wall with a projector showing the girl running through a forest. This is good because it matches the lyrics “run for your life”. He is also looking in her direction which also shows now what he is definitely singing about. -17145010287000<br />66675266699This shot is good because it shows matt singing and reaching out for the camera. It shows the girl running in the background which once again is in sync with the lyrics. It is a extreme long shot as you can see most of matts body and also you can see that the setting is a set of stairs which has a big projector. 400000This shot is good because it shows matt singing and reaching out for the camera. It shows the girl running in the background which once again is in sync with the lyrics. It is a extreme long shot as you can see most of matts body and also you can see that the setting is a set of stairs which has a big projector. -17145026670000<br />-4267200175387000666751878330We see a medium close up shot here of matt singing and the projector makes it look as if he is in the forest with the girl that is running. We don’t know why the girl is running as yet but as the video goes on we should be sure to see why she is running.400000We see a medium close up shot here of matt singing and the projector makes it look as if he is in the forest with the girl that is running. We don’t know why the girl is running as yet but as the video goes on we should be sure to see why she is running.<br />123825225425This is a very clever shot in the video because we see both of the people in the music video. The projector makes the shot look as if the girl in the video is looking for matt and looking at him. This is good because we sort to get to realise why she is running. We get the storyline through this shot.400000This is a very clever shot in the video because we see both of the people in the music video. The projector makes the shot look as if the girl in the video is looking for matt and looking at him. This is good because we sort to get to realise why she is running. We get the storyline through this shot.-17145015875000<br />123825180340This shot also reinstates why the girl is running. It shows both characters in the video in a close up shot reaching out for one another. This is a good shot because it allows us to see both characters and the girl looks really happy that she is reaching out for matt. This could signify many things such as her love for matt or just being happy that they want one another in this shot. 400000This shot also reinstates why the girl is running. It shows both characters in the video in a close up shot reaching out for one another. This is a good shot because it allows us to see both characters and the girl looks really happy that she is reaching out for matt. This could signify many things such as her love for matt or just being happy that they want one another in this shot. -17145018161000<br />4229100314325In this shot it makes the storyline complete. We find out what matts lyrics have been all about and why the girl has been running. Why they also have been reaching out for one another also. It is a low shot and shows both characters going to hug each other which is what the video was all about in the long run. It is a good video because it shows only little amounts of camera shots but has a good way of portraying the story line. 400000In this shot it makes the storyline complete. We find out what matts lyrics have been all about and why the girl has been running. Why they also have been reaching out for one another also. It is a low shot and shows both characters going to hug each other which is what the video was all about in the long run. It is a good video because it shows only little amounts of camera shots but has a good way of portraying the story line. <br />063500<br />