Auditing the capacity of the targeting company through 5 forces analysis, PEST analysis, TWOS matrix analysis, and the IPA analysis. Ultimately, propose the relevant solution and programs to gradually improve the current marketing problems.

1. 85 C
2015.12.29

2. 2
4 PEST1 2 3 4P
8 SWOT5 6 7 IPA
129 10 11 TOWS
13 14

3. 3
4P PEST IPA SWOT
product s-
ubsidiary product

4. 4
85 C 2003
85 C
85 C 3500
Think Globally, Act Locally

5. 5
4P
Product Price Place Promotion
1 16
16

6. 6
4P
Product Price Place Promotion
(NTD)
$46 $38 $40 $30
$50 $28 $42
$50 $400 $220
$65
$75
$40
$45
$80 $60
$75 $125
$350
-90 75-155
85 C

7. 7
4P
Product Price Place Promotion

8. 8
4P
Product Price Place Promotion
VIP
VIP

9. 9
PEST
Political Economic Social Technology
1/2
/

10. 10
PEST
Political Economic Social Technology
2/2

11. 11
PEST
Political Economic Social Technology
.9%
1/4

12. 12
PEST
Political Economic Social Technology
2/4

13. 13
PEST
Political Economic Social Technology
(CPI)
3/4

14. 14
PEST
Political Economic Social Technology
4/4

15. 15
PEST
Political TechnologySocialEconomic
3000 1.5
/

16. 16
PEST
Political TechnologySocialEconomic
2012 Big Data
( : )

17. 17
( )
.4
1%
8%
8%
8%
20%
55%
-2 -4
-6
45%
40%
1/2

18. 18
( ) 2/2

19. 19
( )
85 C
85 C
85 C

20. 20
( )
•
• 2000
1/2
•

21. 21
( ) 2/2
85 C 85 C

22. 22
( )
1/2

23. 23
( )
• 85 C
•
• 85 C 60
2/2
• 85 C 3000 334
404
85 C

24. 24
( )
( )
25-60 12-50
85 C

25. 25
47% 53%
6%
10%
16%
25%
43%
21-31 41-50
31-40 20
51-60
6%
7%
7%
35%
45%
300 301-600
601-900 901-1200
1201
173 160

26. 26
NO
1 3.30 0.99
2 4.01 0.80
3 85 C 3.05 0.98
4 4.11 0.75
5 4.05 0.73
6 3.96 0.86
7 3.59 0.94
8 3.78 0.89
9 3.89 0.89
10 3.55 0.86
3.73 0.87

27. 27
NO
1 85度C 3.03 0.86
2 85 C 3.33 0.83
3 85 度 C 3.08 0.81
4 度 C 2.73 0.88
5 85 C 3.46 0.86
6 85 度 C 3.45 0.84
7 85 度 C 領 2.98 0.93
8 85 度 C 更 3.34 0.86
3.18 0.86

28. 28
NO
1 3.38 0.82
2 3.25 0.92
3 3.82 0.63
4 3.05 1.02
5 3.31 0.84
6 3.20 0.84
7 3.33 0.77
8 3.05 0.96
9 3.05 0.81
3.36 0.84

29. 29
IPA
3.56
3.446 Performance
Impact

30. 30
SWOT
SStrength
•
•
•
•
•
•
85
30
•
•

31. 31
SWOT
Weakness
W
•
85 C
85 C
•
•
• 85 C
85 C

32. 32
SWOT
OOpportunity
•
•
•

33. T33
SWOT
Threat
: )
: )

34. 34

35. 35

36. 36
TOWS
SStrength
OOpportunity
85 C
85 C
85 C
85 C
85 C
85 C
85 C
85 C 30

37. 37
TOWS
OOpportunity
85 C
WWeakness

38. 38
TOWS
85 C
85 C
85 C
SStrength
TThreat
85 C
85 C

39. 39
TOWS
85 C 85 C
TThreat
WWeakness

40. 40
85 C
85 C
1.5

41. 41
1
2
3
85 C
-11 85
C 85 C
•
•
•

42. 42

43. 43
(
)
logo
85 C 85 C
( ://goo.gl/vyuACi) ( https://goo.gl/qvUkh7)
( https://goo.gl/AopEJF)
1/2

44. 44
2/2

45. 45
【 Flower of Service-85度C 】

46. 46
1
:
1. ( )
□ □85 C □ □CAMA coffee □ □ □ □ ______
2. ( )
□ □ □ □ □ □ ______
3. ( )
□ □ □ □ □

47. 47
…………………………
□ □ □ □ □
………………………
□ □ □ □ □
85 C ………………………
□ □ □ □ □
……………………………………………
□ □ □ □ □
……………………………………
□ □ □ □ □
……………………
□ □ □ □ □
……………………………………
□ □ □ □ □
C……………………………
□ □ □ □ □
…………………………………………
□ □ □ □ □
………………………
□ □ □ □ □
1

48. 48
85度C ……………………………
□ □ □ □ □
85 C ……………………………
□ □ □ □ □
85 度 C ……………………
□ □ □ □ □
度 C …………
□ □ □ □ □
85 C ………………………………
□ □ □ □ □
85 度 C ………………………………
□ □ □ □ □
85 度 C 領 ………………………………
□ □ □ □ □
85 度 C 更 …………………
□ □ □ □ □
1

49. 49
……………………………………
□ □ □ □ □
………………
□ □ □ □ □
………………………………………
□ □ □ □ □
……………………………
□ □ □ □ □
…………
□ □ □ □ □
……………………
□ □ □ □ □
……………………………………
□ □ □ □ □
……………………
□ □ □ □ □
………………………………………
□ □ □ □ □
1

50. 50
1. □ □
2. □20 ( ) □21-30 □31-40 □41-50 □51-60
□60
3. □ □ □ / □ □
4. □ □ □ □ □
□ □ □
5. □ ( )
□ ( )
□ ( )
□ ( )
6. □5,000 ( ) □5,001 -10,000 □10,001 -15,000 □15,001
-20,000
□20,001
7. □3,000 ( ) □3,001
-6,000
□6,001
-9,000
□9,001
-12,000
□12,000 ( )
8. □300 ( ) □301-600 □601-900 □901-1200 □1200 ( )
1

51. 51
2
( ) ( )
1 9
0 6
5 35
13 76
3 49
1 3
1 9
1 7
19 56
2 24
2 10
1 6
0 4
0 9
7 24
0 12
1 8
0 1
0 3
0 2

52. 52
/
4P
SWOT
TWOS
4P
SWOT
TWOS
PEST
IPA