8 principles of Naming:
first MAKE IT MEMORABLE
second FILL IT WITH MEANING
third SAY IT OUT LOUD
fourth DON’T WAIT TO FALL IN LOVE
fifth LISTEN TO YOUR FEAR
sixth STAND OUT IN A CROWD
seventh TOO MUCH IS NEVER ENOUGH
eight EXPECT ITS STORY TO EVOLVE
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
What's in a name? Eight best practices for creating a successful name brandSiegel+Gale
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
Session Description:
Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name.
Learning Points:
what makes a name good or bad for your brand
how names fit with your existing name architecture
trends and different types of names
resources for finding name ideas
common pitfalls and names to avoid
the evaluation process–how to pick a good brand name
One of the biggest struggles when starting a company is choosing a name for it.
Here are 5 things you need to consider to create a strong name.
Don’t mess it up, because first impressions do matter.
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
What's in a name? Eight best practices for creating a successful name brandSiegel+Gale
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
Session Description:
Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name.
Learning Points:
what makes a name good or bad for your brand
how names fit with your existing name architecture
trends and different types of names
resources for finding name ideas
common pitfalls and names to avoid
the evaluation process–how to pick a good brand name
One of the biggest struggles when starting a company is choosing a name for it.
Here are 5 things you need to consider to create a strong name.
Don’t mess it up, because first impressions do matter.
Having A "Brand" Name Isn’t Easy To Choose Though. I’m Sure You’ll Agree.
For example, if you’re a parent looking to name your unborn child or if you have pets that you’re
wanting to name.
You can confirm that name-finding is a tad – "stressful".
No wonder really. You’re creating a personal brand, that’s going to be with that person or pet or in
our case, business, for a VERY long time...
An approach to unearthing the magic within your brand through a holistic approach that looks outside and inside the brand, to develop a rich and genuine articulation of it.
How to name a product or business. A proven process to align identity to the purpose of your business. Ho to name a product or business so potential customers understand quickly what you do, why you do it, and why they should care.
An Informal 9 Step Guide To: Le Perfecte Business NameAsad Khan
Starting a business is a risky venture – we all know that. It’s your job then as the founder of the company to mitigate as much of that risk as possible - and that job starts with your company name. Check out this informal 9 step guide to getting le perfecte business name.
Summarize the key learnings from the activity, emphasizing the influence of color in design compositions and the importance of thoughtful color choices in effective design communication.
A key element of building a powerful Visual Brand Identity is in the name we choose to label it.
Before all things, a brand needs a name.
A brand's name is regarded as being one of the most important, and strongest elements used in branding, marketing, and advertising.
A powerful brand name can shape consumer perception, enhance brand retention and recall, it can also inspire and drive consumers to purchase your brands, products, and services.
Within this presentation, we take a look at 8 points of what it takes to make a winning brand name.
----
Learn More From Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Free and simple tips and tricks to help name your businessNoble Newman
Having trouble brainstorming ideas for the name of your company? Here are some free and simple tips and tricks to help you name your business. Try these ideas before paying someone to do the work you can do for yourself!
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Having A "Brand" Name Isn’t Easy To Choose Though. I’m Sure You’ll Agree.
For example, if you’re a parent looking to name your unborn child or if you have pets that you’re
wanting to name.
You can confirm that name-finding is a tad – "stressful".
No wonder really. You’re creating a personal brand, that’s going to be with that person or pet or in
our case, business, for a VERY long time...
An approach to unearthing the magic within your brand through a holistic approach that looks outside and inside the brand, to develop a rich and genuine articulation of it.
How to name a product or business. A proven process to align identity to the purpose of your business. Ho to name a product or business so potential customers understand quickly what you do, why you do it, and why they should care.
An Informal 9 Step Guide To: Le Perfecte Business NameAsad Khan
Starting a business is a risky venture – we all know that. It’s your job then as the founder of the company to mitigate as much of that risk as possible - and that job starts with your company name. Check out this informal 9 step guide to getting le perfecte business name.
Summarize the key learnings from the activity, emphasizing the influence of color in design compositions and the importance of thoughtful color choices in effective design communication.
A key element of building a powerful Visual Brand Identity is in the name we choose to label it.
Before all things, a brand needs a name.
A brand's name is regarded as being one of the most important, and strongest elements used in branding, marketing, and advertising.
A powerful brand name can shape consumer perception, enhance brand retention and recall, it can also inspire and drive consumers to purchase your brands, products, and services.
Within this presentation, we take a look at 8 points of what it takes to make a winning brand name.
----
Learn More From Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Free and simple tips and tricks to help name your businessNoble Newman
Having trouble brainstorming ideas for the name of your company? Here are some free and simple tips and tricks to help you name your business. Try these ideas before paying someone to do the work you can do for yourself!
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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https://nidmindia.com/
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3. The search engine
has changed everything
You need a name that’s
relevant and truly compelling
The key is grabbing attention
and staying memorable
4. Choose a name that tells your brand’s story
Over time, expand the meaning of your name
to make it even more powerful
The more significance your name carries,
the more work it will do for you
2. FILL IT WITH MEANING
5. 3. SAY IT
The best names are ones
people want to tell their friends
about
Say, shout, and even sing
names
to see which will echo for years
6. 4. DON’T WAIT TO FALL IN LOVE
Even the best name may not seem
terrific the first time you hear it…
Give it a chance
to grow on you
7. A name may appear scary
Look past the fear to find energy & possibility
A buzz of surprise signals a name that stands out
5. LISTEN TO YOUR FEAR
8. 6. STAND OUT IN A CROWD
If you are different,
you want to sound different
What do customers expect
from your category?
How can your name
signal something new?
9. 7. TOO MUCH IS
NEVER ENOUGH
Develop thousands of
alternatives
You need a list both
broad and deep
10. 8. EXPECT ITS STORY TO
EVOLVE
There may be many reasons to dislike a name…
…but you can’t make the right decision
if you never make any decision at all
Names are elastic - stretch them,
to mean what you want