The document provides 7 tips for creating a unique business name: 1) Consult a branding expert; 2) Pick a memorable name; 3) Keep end users and their perspective in mind; 4) Consider bizarre names; 5) Try alliteration; 6) Use a unique, short family name; 7) Choose a name that creatively conveys your message. The tips are from a website that aims to help small businesses grow through advice on naming, branding, marketing and promotion.